Antavo has launched this year’s survey in preparation for the Global Customer Loyalty Report 2025 September 3, 2024 – Building on the tremendous success of Antavo’s Global Customer Loyalty Report 2024, Antavo has launched this year’s survey in preparation for the Global Customer Loyalty Report 2025. Previous editions have been read by over 50,000 marketers […]
Our in-depth review of the latest Consumer Research from Kobie Editor’s Note Kobie recently published its latest Consumer Research Report, The Heart of Loyalty. I was fortunate to listen to an early overview of the results, presented by Dr. JR Slubowski, Kobie’s AVP of Strategic Consulting, during Kobie’s OnPoint loyalty conference. JR, who leads Kobie’s […]
In a hilarious 2014 television commercial for Adobe’s suite of marketing tools, a downtrodden encyclopedia publisher kicks production into high gear based on a sudden, unexpected surge of clicks. Vendors around the globe—paper mills, shipping companies—are conscripted for the expansion frenzy. Unfortunately, it’s revealed that the clicks are all coming from a baby playing with […]
As AI permeates more areas of business, there is legitimate concern over whether it will eventually take jobs from people. It’s been a big area of debate in the research space, where I’ve worked for the past 15 years. Recently, I was invited to speak at the Board of Innovations Autonomous Innovation Summit, talking about the future […]
This week’s Customer Loyalty and Digital Marketing News Editor’s Note We snuck away from the keyboard today to peak in on a women’s quarterfinal match at the US Open, where we witnessed US tennis player Emma Navarro reel off 6 straight games in the second set to complete her victory over Spain’s Paula Badosa. Sport […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode is a long overdue catch up with the Livelo loyalty program that we last spoke to back in August 2021. Livelo is the largest loyalty program in Brazil with more than forty-five million members, four hundred partners and […]
It’s another weekly episode with the senior faculty from the Loyalty Academy, Bill Hanifin and Aaron Dauphinee, who are the CEO and CMO of the The Wise Marketer, respectively. This is Wiser Loyalty on Let’s Talk Loyalty where we look at constructs from the Loyalty Academy™ curriculum designed by practitioners for practitioners and leads to individuals earning their Certified Loyalty Marketing Professional™ (CLMP™) […]
New report from Upside illustrates current shopper trends Upside has published The Consumer Spend Report 2024, presenting findings on today’s consumer economic sentiments and how they‘re shaping shopping habits. The report analyzed more than one billion transactions across four spend categories and heard from 7,000+ consumers to illustrate shopping behavior in 2024. The results are […]
The world’s largest cruise line is IAG Loyalty’s first cruise partner. Members of British Airways Executive Club, Aer Lingus AerClub, Iberia Plus, and Vueling Club can earn three Avios for every £1/€1 spent when booking a balcony or suite on Royal Caribbean’s UK, Spain, and Ireland websites. Editor’s Note: Avios was formed in 2011, when […]
CHICAGO, Aug. 26, 2024 /PRNewswire/ — Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”), a leading US-based betting and gaming company, which operates the BetRivers and PlaySugarHouse brands, is excited to announce its enhanced iRush Rewards Loyalty Program. With this revamped program, RSI’s loyal players will find it easier to earn and redeem rewards, maintain their status and associated benefits longer, and gain […]