For the fourth straight year, consumers plan to decrease the amount they spend for back-to-school shopping, according to Deloitte’s 2026 Back-to-School Survey. The research firm conducted its annual survey in May, and asked 1,207 parents with at least one child attending Grades kindergarten through 12 this fall. Consumers plan to spend $557 per child for […]
From scale to significance, everything you need to know about the Australian loyalty market The Wiser Loyalty podcast seeks out the brightest minds in loyalty marketing around the globe. In this series we bring you interviews with C-level executives who are transforming strategy into measurable marketing campaigns and impacting change in the ways brands connect […]
New Partnership enables brands to drive revenue with personalized offers and discounts within the loyalty apps and programs people already use LEXINGTON, MASSACHUSETTS — JULY 16, 2026 — Cartera, the loyalty commerce platform trusted by the world’s leading airlines, banks and retailers, and Kigo, an Augeo company, have partnered to deliver more relevant, personalized retail […]
A decade ago, many CMOs focused on telling the brand story. Today, leaders like Jennifer Marino, CMO of specialty insurer MSIG USA, also shape strategy, manage reputation and steer the customer experience alongside sales and product teams. In specialty commercial insurance—coverage for complex or high risk businesses, such as construction firms, healthcare systems, manufacturers and […]
After nine seasons, the BIG3 is primetime on BET, streaming on Fubo, and headed to the public markets — and co-founder Jeff Kwatinetz says the league’s culturally driven identity is exactly what today’s advertisers are looking for. Chief Marketer: BIG3 now has a primetime deal with BET on Monday nights. How does primetime change your […]
Aaron Dauphinee hosts PNC Bank’s Head of Loyalty Strategy and Platforms, Victoria Dravneek in Let’s Talk Loyalty Episode #789 Wise Marketer Group’s CMO, Aaron Dauphinee, connects with PNC Bank’s Head of Loyalty Strategy and Platforms, Victoria Dravneek, to talk about how PNC Bank is building genuine customer loyalty in a category where trust is the […]
Survey of 12,000+ consumers and retailers reveals a widening gap between loyalty enrollment and real consumer influence WASHINGTON, D.C. — JULY 13, 2026 — Upside, the digital marketplace for brick-and-mortar retail, today released Escaping the Loyalty Plateau, a new report finding that most retail loyalty programs are failing to drive the behavior change they were designed […]
Every Man Jack is a 19-year-old personal care brand, but customers keep thinking it’s new, said Kim Dao, Vice President of Brand at Every Man Jack. The brand heard this through website comments, on social media and at in-person events. “That prompted us to revisit the brand’s history, its origin story, and ask ourselves some fundamental questions,” Dao […]
NEW YORK, NEW YORK— JULY 15, 2026 — Rove, the rewards platform helping travelers earn miles on travel and everyday purchases, today announced the addition of Qantas Frequent Flyer as its newest transfer partner. Rove members can now transfer Rove Miles to Qantas Frequent Flyer at a 1:1 ratio, opening up new redemption opportunities across […]
The announcement signals a broader market shift: as AI commoditizes content, live experiences are becoming one of the most powerful ways to build audience trust and engagement Cvent backs the reveal with a multi-year $1 billion investment plan, accelerating the company’s mission to build technology that powers the highest-performing events on the planet NASHVILLE, TENNESSEE— JULY […]