Playing the Long Game: Vitalie Taittinger on Family, FIFA and Building a Brand for the Ages

Vitalie Taittinger carries the weight of six generations before her as she steers one of Champagne’s most storied houses into the future. Since 2013, that stewardship has included an unlikely alliance: a partnership with FIFA. We asked her to unpack the thinking behind how an independent, family-run Champagne house approaches building a global brand, what […]

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“A race against time” – Fenrock AI’s CEO on fighting the impending wave of AI fraud

When Anthropic announced its AI model Mythos, the company was clear in saying that the model is too powerful for the world—and it’s only going to be available to select partners so that they can secure the systems that form the basis of the modern internet. Much like Mythos, OpenAI is building an advanced AI […]

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Alchemer Expands Digital Capabilities to Help Organizations Capture and Act on In-App Feedback

New enhancements enable organizations to continuously capture in-app feedback, understand evolving user sentiment and improve digital experiences securely and at scale LOUISVILLE, COLORADO – MAY 06, 2026 – Alchemer, a leader in customer experience and feedback technology, today announced the latest release of Alchemer Digital, which introduces powerful new capabilities that help organizations capture, understand and […]

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How to Build a Martech Stack You Actually Love

A recent survey conducted by SALESmanago asked marketers from the UK, Poland and Italy a simple question: ‘How do you feel about your current martech stack?’ In response, 6 in 10 said that they ‘love’ it, while 92% feel overstacked with too many tools. Just about all respondents (99%) said they are planning to simplify […]

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#769: Miele Loyalty: Building Long-Term Value Through Seamless Customer Experiences

In this conversation, Miranda Bliss, Head of Loyalty, CRM and Performance Manager explores how Miele’s loyalty strategy reflects the future of customer engagement—shifting from transactional programs to seamless, omnichannel experiences built on trust, simplicity, and long-term value. The discussion covers meaningful value exchange, the risks of over-engineered loyalty, and how data, AI, and privacy are […]

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Top Woman in Marketing: Vested’s Binna Kim

In our latest Top Women in Marketing feature, Binna Kim from Vested shares the moments that shaped her career, the risks that paid off and the perspective driving her forward. We will celebrate her alongside the full roster of the 2026 Top Women in Marketing June 4 in NYC. Watch the full conversation here. Transcript: […]

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Liquid I.V.’s McLaren Racing Partnership Cements Its Foothold in Formula 1

When Lando Norris and Oscar Piastri both made the podium at Sunday’s Miami Grand Prix, the McLaren team were not the only ones celebrating. In April, Liquid I.V. announced it’s become an official partner of McLaren Racing, doubling down on its alignment with Formula 1 after activating at the Miami and Vegas Grand Prixs last […]

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Pepsi CMO Takes ‘Omni-First’ Mindset for Prebiotic Cola Launch

Data and flexibility are the new ingredients in modern marketing that even CPG conglomerate PepsiCo is following. Chief Marketing Officer Mark Kirkham discussed abandoning the old mentality of “spray and pray” for launching the brand’s Prebiotic Cola at the POSSIBLE 2026 conference in Miami in April. “It used to be easy to just run a […]

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Will Hyper-Personalisation and AI Finally Deliver on the Promise?

Digital sovereignty is having a moment. Governments across Europe are investing in sovereign cloud infrastructure, data localization requirements, and AI compute capacity. These are important moves. But China and California are a long way ahead, and sovereignty exercised only at the national or institutional level still leaves the individual as a passive subject of someone […]

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Amperity Turns Real-Time Customer Context into Meaningful Brand Experiences

A new system connects customer context, action, and continuous learning to power decisions in the moments that matter NEW YORK, NEW YORK – MAY 06, 2026 – Amperity, the leading AI-powered Customer Data Cloud, today announced a new set of AI assistants and real-time capabilities that help organizations act on customer signals the moment they […]

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