In a media ecosystem defined by velocity, variability and vast amounts of noise, one thing has become increasingly clear: Attention is the new currency. Not impressions. Not clicks. Attention. Once upon a time, viewability reigned as the gold standard for campaign effectiveness. If an ad was seen, it counted. But today’s marketers are realizing that […]
The stablecoin revolution isn’t coming, it’s already here. And if you’re in banking or fintech, you should be paying attention. Right now. Just last month, we witnessed what can only be described as a watershed moment for stablecoins. Stripe announced stablecoin financial accounts in 101 countries, Visa and Mastercard rolled out products allowing consumers to […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode features Raffael Fappiano Neto, the Product Manager for Loyalty at Azul Airlines. Founded in 2008, Azul Airlines is now the largest airline in Brazil in terms of number of flights and cities served, and in 2020, they won the […]
Across traditional professions, a wave of AI optimism is beginning to take hold; in healthcare, AI is already proving instrumental in easing clinician burnout and reducing admin overhead, while in finance, it’s unlocking strategic insight at scale. Even education is adapting fast: As reported by The Guardian, Ohio State University will now require all graduates […]
Updated strategy models from Loyalty Academy Brazil Most Loyalty programs still rely on generic models — often failing to guide how to execute Loyalty strategies in practice. As loyalty professionals, we’ve all faced this challenge: We segment customers, we define tiers, we talk about engagement — but when it’s time to decide: What should we […]
Armed with new funding, the company’s AI agents aim to help smaller banks compete around compliance There’s an increasing need for financial institutions to meet compliance requirements or end up on the wrong side of the government. One of the more recent “landmark fines” was issued to TD Bank in October 2024 by the Justice […]
ai.work built an AI worker OS to cut through SaaS sprawl with agents trained on your business logic. ai.work is well-positioned to address the challenge of integrating autonomous workers into workflows. Founders Maor Ezer and Nir Nahum have strong industry knowledge and have surrounded themselves with equally experienced key staffers. The team has also successfully […]
CMO Council Interview Series Features Kathleen Schaub, Author, CMO, Research Welcome to the CMO Council / Wise Marketer Interview Series, where we feature creative and impactful people from all corners of the marketing world – Founders, C-Suite executives, and influential voices in the community. Today’s Guest is Kathleen Schaub, marketing innovator, former CMO, and research […]
Today, we are re-publishing one of our most popular episodes as our planned episode has been delayed for technical reasons, and is now also available to watch on www.Loyalty.TV and listen on Let’s Talk Loyalty Today’s conversation features Circle K, one of the world’s leading convenience and fuel retail businesses, operating over 14,200 stores in 26 countries. In this episode, we […]
PAR® Engagement empowers restaurants to engage smarter, move faster, and multiply impact—one connected experience at a time NEW HARTFORD, NEW YORK–(BUSINESS WIRE)–PAR Technology Corporation (NYSE: PAR), a global leader in enterprise foodservice technology, today announced the launch of PAR® Engagement—a next-generation portfolio of engagement products purpose-built to help enterprise restaurants convert more guests, grow faster, and simplify […]