This episode available on Let’s Talk Loyalty & Loyalty Please note this episode was recorded in November 2024. The Wiser Loyalty podcast series for Let’s Talk Loyalty shifts its focus in 2025 to interview a series of C-Level executives who are influential in leading change in customer loyalty and loyalty marketing. Loyalty Academy™ Executive faculty members Bill Hanifin, CEO Wise Marketer Group, and Aaron […]
Executive Interview with Jessica Zall, Founder & Fractional Chief Marketing Officer, Marathon Advisory The concept of using Fractional Executives is intriguing to many organizations. Today we focus on one special element of the C-Suite, the Chief Marketing Officer. In this executive interview we talk with Jessica Zall, a 3X CMO herself, about the role and […]
Seasoned Product Leader to Drive Innovation and Growth in Loyalty and Marketing Solutions MINNEAPOLIS, Jan. 15, 2025 /PRNewswire/ — Phaedon, a leader in loyalty and marketing solutions, today announced the appointment of Ravi Erraguntla as its new Chief Product Officer. With over two decades of expertise in product management, software engineering, and technological innovation, Erraguntla brings a wealth of […]
The Ingenuity Group acquired Reg&Co in March 2024 to bolster its brand partnership offering, with the two agencies aligning themselves closely and working together successfully. Today it is revealed they are merging under one name – Reg&Partners – led by Managing Director and founder of Reg&Co Karen Morris. Chris Kemp, Founder and CEO of The […]
Executive interview with Rachel Bicking, EVP Innovation Kobie Marketing The Importance of Customer Data in 2025 Among the most discussed topics in C-Suites during 2024 is customer data. According to Gartner, the number of companies appointing Chief Data Officers has surged by 57% over the past five years. This shift underscores the growing recognition of […]
It’s not a thesis but a fact: brands must deliver more content across more channels, ensure that content is actually engaging, and do it all on tighter budgets. To get this right, campaign personalization and contextualization—achievable at scale with the right AI strategy—must be part of that equation. Spray-and-pray approaches are going away, quickly, and […]
In this episode Charlie Hills interviews Mary Beth Bell, a Senior Advisor at Valuedynamx, focused on driving growth in the U.S. market. With nearly 25 years of experience in the pay-for-performance space, MB has developed a deep expertise and passion for all things loyalty commerce. MB is also a true rewards enthusiast, racking up over 500,000 rewards points, miles, and cashback over […]
MINNEAPOLIS, MN, (January 8, 2025) –– Capillary Technologies, the leading global loyalty provider that delivers AI-powered loyalty solutions, is thrilled to announce the expansion of our strategic partnership with Adobe as an official Adobe Technology Partner for the Adobe Experience Cloud. This partnership marks a key milestone in our overall company strategy to strengthen strategic alliances […]
This week’s Customer Loyalty and Digital Marketing News From the Editor The historically devastating fires continue to burn in the Los Angeles area of the United States. Seeing the devastation wrought by these fires, it seemed a petty work to be creating a summary of global news, but we have to keep moving and we […]
BOSTON, MA, (January 13, 2025) –– parcelLab, the leading post-purchase experience platform, today announced the launch of pL Copilot and AI Email Editor at NRF 2025: Retail’s Big Show Convention in New York. These two game-changing capabilities that are designed to transform how retailers manage and personalize their post-purchase journeys. Copilot and AI Email Editor raise […]