Vajro Acquires HouseParty Shopify App, Paving the Way for a New Era in Customer Loyalty for E-commerce Brands

IRVING, TEXAS – JULY 22, 2024 – EINPRESSWIRE — Vajro, a leading mobile app builder for e-commerce stores, is thrilled to announce its acquisition of HouseParty, a renowned Shopify app specializing in community building end engagement for Shopify brands across the globe. This strategic move marks Vajro’s significant entry into the loyalty arena, aiming to create […]

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David’s Bridal Unveils Stunning Homecoming Collection and Diamond High Loyalty Program

Give the high school hallways something to talk about this homecoming season with new inclusive, elegant styles under $100 and exclusive savings and perks for the ultimate celebration CONSHOHOCKEN, PENNSYLVANIA- JULY 23, 2024 – NEWSWIRE.COM— David’s Bridal, Inc. (“David’s”), the nation’s leading bridal and special occasion authority, today unveiled a stunning new homecoming dress collection celebrating […]

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Loyal Closes $33.5M Series B Funding and Announces Changes to Executive Leadership Team, Board of Directors

Funding Focused on Accelerating Customer Growth and Product Development ATLANTA, GEORGIA- JULY 22, 2024 – BUSINESS WIRE— Loyal (the “Company”), a healthcare technology company focused on digital patient engagement, today announced it has closed on a $33.5M Series B financing. The round included support from existing investors, Concord Health Partners and multiple strategic investors. The financing […]

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Loyalty NewswireJuly 23, 2024

Here’s a Roundup of this week’s Loyalty and Digital Marketing News Editor’s Note Gaining transparency on loyalty program results has always been a challenge. Many brands do not disclose actual numbers and conference presentations often share only directional results. We have found that earnings call transcripts for public companies are one of the most reliable […]

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Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic

GoGo Squeez, a blended fruit product consumed from a pouch, is known to most as a toddler’s snack. But Mark Anthony Edmonson, Chief Marketing Officer at parent company Materne North America, saw an opportunity to age up the product with a new video campaign, design, product line and brand perception targeting teens and young adults. […]

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How to Make an Impactful B2B Product Video

Product videos are a powerful way to communicate in today’s digital landscape. Indeed, most marketers understand the importance of not just capturing attention, but holding it. That’s where product videos come into play. Teams that are unaccustomed to current video marketing tools, techniques and mediums might be surprised by their relatively inexpensive, user-friendly nature. Because of […]

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Why GenAI Isn’t Just About Creating Marketing Content

The rise of Generative AI (GenAI) has been a game-changer for marketers, enhancing their ability to generate captivating marketing assets. ChatGPT has paved the way for GenAI, with other image and graphic tools catapulting its transformative potential for marketing. A report by McKinsey published in August 2023 reveals that marketing and sales are leading the […]

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6 Elements of Compelling Video Content on TikTok

Editor’s Note: CM sister pub PRNEWS attended the 2024 Meltwater Summit in New York City last month, where Neil Cameron, Head of Canadian Agency Partnerships at TikTok, guided attendees through “six universal truths” for creating compelling, short-form video on the platform. Regardless of budget or bandwidth constraints, PR and marketing pros can leverage these six […]

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Global Hotel Alliance Reports Strong Q2 Performance With Revenue and Room Night Growth in Double Digits

Room nights growth of 13.4% in Q2 and up 17.3% year to date Total H1 revenues $1.3 billion versus $1.1 billion in H1 2023 GHA DISCOVERY enrolments surge 20% in Q2 pushing membership to 27 million Cross-brand revenues in H1 2024 were $176 million up 31% while direct bookings were up 40% over H1 2023 […]

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#564:Australian Retail Loyalty Insights Report Highlights

This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV. This year, Let’s Talk Loyalty is travelling to the Australian Loyalty Association’s Annual Conference. One of the presentations we are looking forward to is the *2024 Loyalty Insights Report* which the Australian Loyalty Association has recently launched in partnership […]

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