The Loyalty Newswire from The Wise Marketer From the Editor Browse through the news these past two weeks and what do we learn? Value and simplicity matter more than ever Subway’s return to a “buy-3-get-1” offer suggests some brands believe customers just want straightforward value. Loyalty models for Retailers are going beyond traditional points Snipes’ […]
Elevating loyalty to ignite measurable growth through AI-powered decisioning, smarter engagement, and ecosystem monetization. PALO ALTO, CALIFORNIA – December 10, 2025 – PRNewswire/ — Loyalty Juggernaut (LJI), the company behind GRAVTY®, the world’s first cloud-native, patented, enterprise loyalty platform, announced its recognition as a Strong Performer in The Forrester Wave™: Loyalty Platforms, Q4 2025. This recognition marks a major milestone for LJI […]
Creates one of Canada’s largest loyalty-linked banking ecosystems with significant benefit for millions of Canadians Expands the benefits of PC Optimum™ and will offer more ways for Canadians to earn rewards on their everyday banking Cements EQB as the challenger in Canadian banking, servicing more than three million Canadians with a scaled credit card portfolio […]
This episode is also available in video format on www.Loyalty.TV. Dr Melanie Van Rooy talks openly in this podcast about what it takes to run a 30 year old leading loyalty programme which delights almost 13 million active members. Clicks ClubCard won three awards at this year’s South African Loyalty Awards and most notably, Team of the Year. Clicks Clubcard […]
A discussion of entrepreneurship, building great brands and starting from scratch The CMO Council / Wise Marketer Interview Series features creative and impactful people from all corners of the marketing world – Founders, C-Suite executives, and influential voices in the community. Today’s Guest is Jarryd McDonald, founder and CMO of Culture Cartel Inc., a Toronto […]
In time for holiday shopping, shoe retailer Snipes launched its first U.S. loyalty program to build community for consumers and increase lifetime value for the business, said Chief Marketing Officer Kelley Walton. The program, dubbed Snipes Reserve, gives shoppers early access to limited sneaker releases and in-person events, plus 3% cash back on purchases. Within the Snipes app, loyalty program members also have […]
Guest Feature: It isn’t broken because of customers. It’s broken because of the design Merkle Says QSR Loyalty Is Changing. I Say It Isn’t Changing Nearly Enough. I kept circling back to the recent Merkle article on “redefining loyalty” in QSRs. It’s polished, optimistic, well-structured, and full of the usual modern marketing vocabulary. It nods knowingly […]
NBCUniversal brought back BravoCon this year after skipping the event in 2024, and it pulled up to the Caesars Forum in Las Vegas in a big way. Not only did the convention showcase Bravo’s most popular reality series across four jam-packed days of live events featuring more than 150 Bravolebrities but it also provided plenty […]
Morning Consult’s Fastest Growing Brands report sparks conversation in the communications and marketing industries, and this year is no exception. From surprising surges in legacy brands to TikTok users behaving like an entirely separate market, the findings point to major shifts in how consumers discover, trust and engage with brands. Chief Marketer spoke with Bobby […]
Happy holidays to everyone except AI agents, apparently. As AI takes over more of the customer experience landscape, replacing long hold times with immediate responses, customers are beginning to expect instant solutions across the board. But, although customers are growing more impatient, AI isn’t getting all that much better at meeting their demands. In fact, […]