The Foundation to Combat Antisemitism’s “No Reason to Hate” advert captured the most attention from viewers during last night’s Superbowl, according to the TVision Attention Index. The tool, which measured consumer attention throughout the event using eye-tracking technology, has identified which brands, moments and celebrities won the attention game at the event. Key findings of the […]
How Agile Technology Drives Modern Retail Success Retail has rapidly evolved and quickly accelerated and it’s clear the latest trends are something brands need to keep up with. By ways of technological advancements, shorter consumer attention spans, and shoppers’ need for even faster instant gratification, these quick transformations continue to reshape the way businesses operate […]
This episode is in Spanish and is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. En el episodio de hoy está con nosotros Cristian Ortiz, CEO de LATAM Pass, uno de los programas de viajero frecuente más grande de Latinoamérica con 49 millones de socios. Nos describe cómo ha evolucionado el programa a […]
Comcast Advertising, Cox, DIRECTV Advertising, DISH Media, Optimum Media, Spectrum Reach and Verizon Fios roll out unified terminology guidance together with Ampersand and the VAB to bring more clarity to a complex industry According to new research from Advertiser Perceptions, only 20% of advertisers say terms are being used consistently by their partners NEW YORK […]
A Top 10 Comscore Site and the Leading Premium Publisher for Engaged Audiences NEW YORK – Raptive, the world’s leading creator media company, continues to dominate the digital landscape, ranking among the top 10 largest global digital media companies with an audience of 226 million. Comscore’s MMX Multi-Platform Total Audience December 2024 rankings further cement Raptive’s industry leadership, […]
LONDON – System1 and ITV have unveiled the UK’s top-performing ads of 2024, ranked by emotional resonance, category distinction, and unique creative elements such as humour and AI innovation. Save the Children, in collaboration with Aardman Studios, set a new benchmark for category distinction with a 5.9 Star Rating for their Christmas campaign, far surpassing the […]
This week’s Customer Loyalty and Digital Marketing News From the Editor If you attended NRF earlier this year, you may already be fatigued by large conference events. Many people we hear from are placing higher value on smaller, high-touch events with strong content and the opportunity to have candid conversations with their peers. One such […]
“Act your age” is an admonishment typically intended to encourage “age-appropriate” behavior. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers. Claudine Patel, Chief Marketing Officer at Aspercreme parent company Opella North America, is determined to bust the stereotypes surrounding this cohort. “There are all […]
NEW YORK – The radio industry has reached a significant milestone in its digital transformation, hitting $2.1 billion in digital revenue in 2024, according to the latest annual digital benchmarking report from RAB and Borrell Associates Inc, which was sponsored by Marketron. The 13th annual report highlights the increasing role of digital advertising in stabilizing the […]
TOKYO — Brightcove, the world’s most trusted intelligent video engagement company, today announced the appointment of Takayuki Tadokoro as Country Manager of Brightcove Japan. “Takayuki Tadokoro brings more than 35 years of experience focusing on the streaming industry and equipping customers with solutions to grow their business” “Takayuki Tadokoro brings more than 35 years of […]