Did you know that 84% of people conduct extensive online research before making a purchase, and 40% use AI for that research? According to Lily AI’s 2025 Consumer Research Study: The Search for Smarter Shopping: The Power of Product Content, a survey of over 1,000 U.S. consumers reveals that today’s shoppers seek rich, relevant content […]
Coors Light engineered its cans to change color when the beer was cold enough to drink—from grey Rocky Mountains to ice cold blue—back in 2009. It was a new concept for consumers that warranted a marketing campaign. But today, many younger beer drinkers are unaware of the color-changing tech on its packaging. That meant it […]
$250 billion in now-delinquent debt is hanging over millions of consumers as the Trump administration’s policy changes may mean a massive economic hit. In March 2020, at the onset of the COVID-19 pandemic, the federal government suspended most federal student loan payments and brought many interest rates for these loans to 0%. With the resumption […]
Contentsquare brings together the power of AI, autonomous agents, seamless data export, and advanced mobile analytics to equip teams with faster insights and next-best actions LONDON – CX CIRCLE – May 13, 9 AM GMT – Contentsquare, a global leader in digital analytics, today unveiled Sense, a suite of AI-powered capabilities that transform how teams discover insights, […]
Today I’m chatting with Don Smith – well known to many of you for his role as the Chief Consulting Officer of Brierley which is now a Capillary Services Company. Don shares his expertise around optimising some of the common KPI’s for loyalty professionals, the importance of the “mental mantle” of loyalty, as well as some of the big […]
TikTok has transformed brand marketing. A single video, whether it’s an influencer hyping a beauty product or a live shopping event that sells out in minutes, can catapult a brand into viral stardom overnight. But here’s the real challenge: What happens next? Going viral is thrilling, but it’s not a strategy for sustainable growth. Too […]
New capabilities bring sophisticated mobile navigation and notification through improved messaging capabilities to app users Newton, MA, May 12, 2025 –Paytronix, the leader in guest engagement for restaurants and convenience stores, today announced the launch of two new features to its branded mobile app: interstitial messages and deep linking push and pull messages. The new features will […]
Global News Roundup from The Wise Marketer From the Editor The Northeastern US is stringing together a series of warm and sunny days, lending confidence to the hope that the ambivalence of spring weather is behind us and summer is around the corner. We hope this Newswire brings some sunshine into your life. We receive […]
New research by Storyblok reveals US businesses have spent an average of $403,000 on AI in a bid to enhance the digital customer experience Almost a third (30%) have spent more than $500k Key AI applications cited include customer service (61%), marketing analysis (60%), automating admin tasks (42%), and translation services (41%) Still, 28% of […]
Coors Light engineered its cans to change color when the beer was cold enough to drink—from grey Rocky Mountains to ice cold blue—back in 2009. It was a new concept for consumers that warranted a marketing campaign. But today, many younger beer drinkers are unaware of the color-changing tech on its packaging. That meant it […]