What We’ve Got Wrong and Why It Matters Zero-Party Data (ZPD) has emerged as a powerful tool for brands to cultivate a more personalised and transparent relationship with their customers. At its core, ZPD refers to data that a customer intentionally and proactively shares with a brand, encompassing personal preferences, insights, and feedback. However, there […]
Generative AI-powered Opportunity Summarization and Case Summarization Turbocharge Productivity and Enhance Personalization of Customer Interactions SAN FRANCISCO, CALIFORNIA- JULY 16, 2024 – SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced new generative AI capabilities to bring the power of greater customer intelligence and improved productivity to sales and service professionals. Other CRM […]
This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV. Etihad Airways is the national airline of the UAE, operating more than 1,000 flights a week to over 120 destinations worldwide, with a fleet of 85 Airbus and Boeing aircraft. Etihad Guest is the loyalty programme of Etihad Airways, and it […]
IRVING, TEXAS – JULY 22, 2024 – EINPRESSWIRE — Vajro, a leading mobile app builder for e-commerce stores, is thrilled to announce its acquisition of HouseParty, a renowned Shopify app specializing in community building end engagement for Shopify brands across the globe. This strategic move marks Vajro’s significant entry into the loyalty arena, aiming to create […]
Give the high school hallways something to talk about this homecoming season with new inclusive, elegant styles under $100 and exclusive savings and perks for the ultimate celebration CONSHOHOCKEN, PENNSYLVANIA- JULY 23, 2024 – NEWSWIRE.COM— David’s Bridal, Inc. (“David’s”), the nation’s leading bridal and special occasion authority, today unveiled a stunning new homecoming dress collection celebrating […]
Funding Focused on Accelerating Customer Growth and Product Development ATLANTA, GEORGIA- JULY 22, 2024 – BUSINESS WIRE— Loyal (the “Company”), a healthcare technology company focused on digital patient engagement, today announced it has closed on a $33.5M Series B financing. The round included support from existing investors, Concord Health Partners and multiple strategic investors. The financing […]
Here’s a Roundup of this week’s Loyalty and Digital Marketing News Editor’s Note Gaining transparency on loyalty program results has always been a challenge. Many brands do not disclose actual numbers and conference presentations often share only directional results. We have found that earnings call transcripts for public companies are one of the most reliable […]
GoGo Squeez, a blended fruit product consumed from a pouch, is known to most as a toddler’s snack. But Mark Anthony Edmonson, Chief Marketing Officer at parent company Materne North America, saw an opportunity to age up the product with a new video campaign, design, product line and brand perception targeting teens and young adults. […]
Product videos are a powerful way to communicate in today’s digital landscape. Indeed, most marketers understand the importance of not just capturing attention, but holding it. That’s where product videos come into play. Teams that are unaccustomed to current video marketing tools, techniques and mediums might be surprised by their relatively inexpensive, user-friendly nature. Because of […]
The rise of Generative AI (GenAI) has been a game-changer for marketers, enhancing their ability to generate captivating marketing assets. ChatGPT has paved the way for GenAI, with other image and graphic tools catapulting its transformative potential for marketing. A report by McKinsey published in August 2023 reveals that marketing and sales are leading the […]