The Loyalty Newswire from The Wise Marketer This edition covers: Acosta Group, Amex, Brand Keys, CLMP™, DSW, ebbo, Ellipsis & Co, Fathom, Kyros Insights, Leal Hub, Mastercard, McCabes Pharmacy, Merkle, PwC, Ramp, Revolut, Site Impact, Starbucks, Superhuman, Target FROM THE EDITOR There’s CLMP™ momentum around the world: a new workshop lands in Dubai (Oct 27–29) […]
Enterprise demand for marketing production increases as brands look to add more channels and strengthen marketing performance. SAN FRANCISCO, CALIFORNIA — SEPTEMBER 14, 2026 — PRNewswire/ — Knak, the AI production layer for enterprise marketing, today launched Mobile Message Builder, bringing SMS and Rich Communication Services (RCS) message production into the same production environment where […]
Why sustainable business growth belongs to brands that design relationships, not just reward transactions. For decades, the loyalty industry has focused on one fundamental question: How do we get customers to buy again? The answer has largely been the same – points, rewards, cashback, discounts and incentives. While these mechanisms undoubtedly influence behaviour, they don’t […]
The inaugural Loyalty in the Real World report reveals which burger chains have the most loyal customers, highlights successes, and offers practical insights for competing brands FORT WORTH, TEXAS — SEPTEMBER 15, 2026 — Simpli.fi, the real-world media platform built for the age of immediacy, today released “Whose Cheeseburger Is It?”, the first edition of […]
AI Moves From Novelty to Mainstream as Loyalty Shifts From Transactional to Emotional Amazon, PayPal, ChatGPT, Disney+, Coca-Cola, and TikTok Representative of Five Trends Amplifying Loyalty NEW YORK, NEW YORK — SEPTEMBER 14, 2026 — Artificial intelligence is fundamentally reshaping brand loyalty, and the 18th annual Brand Keys (www.brandkeys.com) Loyalty Leaders List identifies the brands capitalizing […]
New research reveals consumers welcome relevant personalization, but outdated data and repetitive targeting are eroding trust CORAL SPRINGS, FLORIDA — AUGUST 18, 2026 (GLOBE NEWSWIRE) — Brands have more customer data than ever, but consumers say that does not always lead to better marketing. Site Impact, a leading MarTech company redefining how brands connect with […]
A comprehensive compilation of Laws, Bills and the Loyalty Carve-out We recently published an article alerting you to the headlines that Loyalty Marketing has been making in 2026 for the wrong reason, and what you should do about it. We backed that up with how journalists are adopting a click-bait approach to the discussion of […]
AdAction is proud to announce its partnership with PDI Technologies, a leading provider of technology for the convenience retail and petroleum wholesale ecosystem, spanning ERP, logistics, payments, and loyalty. “Convenience operators have been funding loyalty rewards out of their own margin for years. This partnership changes where that funding comes from. By bringing AdGem Play™ […]
Landmark CMO Council and MartechTribe research reveals how outperformers align martech capabilities and organizational maturity with industry and business strategy SAN JOSE, CALIFORNIA — SEPTEMBER 10, 2026 — Martech investment has a costly blind spot. Companies spend billions evaluating platforms, comparing features and building increasingly sophisticated technology stacks. But they have far less visibility into […]
Infobip’s new global research reveals a gap between higher spend and measurable ROI VODNJAN, CROATIA — SEPTEMBER 8, 2026 — Research commissioned by Infobip, the global AI-first cloud communications platform celebrating 20 years, shows brands are significantly increasing investment in sports fan engagement even as many struggle to prove business impact. The global study of […]