HumanX: Between Prophecy and Procurement

A year after its Las Vegas debut, HumanX 2026 migrated to San Francisco, home of the AI boom and the city long considering itself the capital of the future. And at Moscone Center South, this future indeed arrived. With disco lights. Inside the conference’s Kaleidoscope Theater, strobe lights flashed as an AI-generated kickoff hype video […]

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No Backspace in the Physical World – Building AI for 5,000-lb Machines

After helping build robots for Mars and underground mines, Dr. Ali Agha is bringing a safety-first AI brain to the world’s most dangerous worksites. When people think of modern robotics, they usually picture humanoids doing backflips, or doomsday scenarios of autonomous machines hitting the frontlines, and eventually turning into killer robots (like Black Mirror’s “Metalhead”). […]

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#761: Qantas Loyalty: Redefining Member Rewards & Recognition

In this episode of Let’s Talk Loyalty and Loyalty TV, Andrew Glance, CEO of Qantas Loyalty, takes us behind the scenes of one of the world’s most successful loyalty programs. He shares how Qantas Loyalty has evolved from a marketing tool into a standalone business, delivering value to over 18 million members. Andrew dives into […]

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NALA™ Launches to Redefine Loyalty, CRM and Customer Engagement in North America

LONDON, UNITED KINGDOM – April 7, 2026 – NALA™ (North American Loyalty Association™), a new membership organisation for brands and retailers and their loyalty, CRM and customer engagement teams, has officially launched across the United States and Canada. Operated by ELA Europe Ltd, NALA™ builds on the proven success of Europe’s Loyalty Association (The ELA™), […]

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Barclays Survey: Travelers See Points as a Second Currency

Rewards That Make Trips Smoother Points and miles are taking on a new role in the traveler mindset: less “treat yourself,” more “save me time.” Fresh findings from the Barclays US Consumer Bank Travel Rewards and Loyalty Pulse Survey suggest travelers increasingly view rewards as a practical payment tool – something they can deploy like […]

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Inside Back Market’s Strategy to Break Into U.S. Market

The marketplace for refurbished consumer electronics reached $3.5 billion in global GMV last year. Its message to consumers is to downgrade. With retailers, influencers and culture encouraging shoppers to “treat themselves” and upgrade, Back Market wants consumers to do the opposite — buy used. With the tagline “Downgrade Now” Back Market may have an uphill […]

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Discover the New Frontier of Fan Engagement with NASCAR & Twin Spires

How to convert fan passion into long-term customer loyalty using new loyalty models that go beyond the transaction Fan engagement is one of the hottest topics in our industry — and for good reason. Sports and entertainment brands have an asset most retailers would envy: a deeply passionate, emotionally invested customer base. The question is […]

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#760: Best of the Back Catalogue: The British Airways Club

In this standout episode from our archives, we revisit the award-winning British Airways Executive Club—now known as The British Airways Club—a loyalty programme designed to engage and reward frequent flyers worldwide. Niall Rooney, Former Loyalty Manager at British Airways, shares valuable insights into the evolving world of loyalty marketing, revealing how customer preferences and performance […]

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Q&A with Lands’ End CMO on Marketing to the Modern Consumer

Women’s apparel brand Lands’ End hired its first Chief Marketing Officer in more than a decade. As of April 1, Sarah Sylvester is now heading up the brand’s marketing team. Prior to Land’s End, Sylvester spent nearly 20 years at Victoria Secret, holding multiple marketing executive roles, most recently as Executive Vice President of Marketing, […]

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