Chief Digital Officer Ben Spiegel wants shoppers to know Polywood is more than just a place to buy a great chair. The outdoor furniture brand is a lifestyle to live well outside. Spiegel joined Polywood in March 2026, both attracted to the brand and the idea of building the outdoor living category. Previously, Spiegel was […]
Why Top-Performing Organizations Focus on Alignment, Not Accumulation Organizations are pouring unprecedented amounts of money into martech. Global spending is racing toward $215 billion, with 80% of companies planning to increase investment. Yet only one in three organizations have achieved what McKinsey considers transformational martech maturity. That should set off alarm bells. For years, marketers […]
Sunblock brand Supergoop firmly believes that consumers should wear sunscreen every day. But naturally, summer is a top marketing moment for the brand, said Chief Marketing Officer Lauren Weinberg. Weinberg joined Supergoop in Q1 2026, after previous stints as CMO at Peloton and CMO at Square. She also held senior leadership roles at Yahoo, MTV, […]
For the fourth straight year, consumers plan to decrease the amount they spend for back-to-school shopping, according to Deloitte’s 2026 Back-to-School Survey. The research firm conducted its annual survey in May, and asked 1,207 parents with at least one child attending Grades kindergarten through 12 this fall. Consumers plan to spend $557 per child for […]
A decade ago, many CMOs focused on telling the brand story. Today, leaders like Jennifer Marino, CMO of specialty insurer MSIG USA, also shape strategy, manage reputation and steer the customer experience alongside sales and product teams. In specialty commercial insurance—coverage for complex or high risk businesses, such as construction firms, healthcare systems, manufacturers and […]
After nine seasons, the BIG3 is primetime on BET, streaming on Fubo, and headed to the public markets — and co-founder Jeff Kwatinetz says the league’s culturally driven identity is exactly what today’s advertisers are looking for. Chief Marketer: BIG3 now has a primetime deal with BET on Monday nights. How does primetime change your […]
Every Man Jack is a 19-year-old personal care brand, but customers keep thinking it’s new, said Kim Dao, Vice President of Brand at Every Man Jack. The brand heard this through website comments, on social media and at in-person events. “That prompted us to revisit the brand’s history, its origin story, and ask ourselves some fundamental questions,” Dao […]
Tractor Supply works to give consumers a personalized shopping experience, likely with an interaction from one of its employees with an assist from artificial intelligence, Chief Marketing Officer Kimberley Gardiner discussed at the CommerceNext Growth Show in June in New York City. Tractor Supply is a rural lifestyle retailer, selling agricultural, livestock, pet care, and home […]
Partner Content from Great American Media For the last two decades, the prevailing playbook in media has centered on scale: Build larger entertainment ecosystems capable of serving as many viewers as possible. One of the loudest critiques is that brand has become meaningless among the largest media companies — because those companies have let business […]
The Association of National Advertisers awarded Target with the In-House Agency of the Year award at its In-House Excellence Awards in June. The ANA evaluated brands in the areas of creativity, strategy and effectiveness. In addition, brands had to share details on their culture, business impact and accomplishments in the past year. Chief Marketer caught […]