If you’re through changing, you’re through. That’s Martha Stewart’s motto that’s served her well in her 84 years, she said in her keynote address at the Salesforce Connections Conference in June in Chicago. Stewart is always looking for the new and the good, she said. Her intuition, taking risks and surrounding herself with young people […]
One pill to make your skin better? That’s a message that is resonating with men. This insight was at first surprising to Florastor, when the probiotic brand was conducting product research for its just-launched Digest and Skin Renew probiotic. But after probing men more about why they were interested in the product, it does make […]
Fenty Beauty is jumping into marketing with agentic AI platforms, because the consumer shift is here, said Sapna Shah Parikh, Chief Digital Officer and Senior Vice President of Global Marketing at Kendo Brands Inc., the owner of Fenty Beauty Brands. “Being in this industry for so many years, you know when you’re seeing a seismic […]
While at the Experiential Marketing Summit in May, Chief Marketer spoke with Diane Hund, SVP and Chief Marketing Officer at US Foods. Hund discusses the strategic value of events as a marketing channel, the challenges of aligning all stakeholders on event goals and outcomes, the brand’s latest marketing campaigns and more. Transcript: Kaylee Hultgren: Hello […]
Sex sells many products, so why not water? Hint Water doubled its marketing investment from last year with a lust-forward campaign that showcases its brand evolution as water that tastes “really freaking good,” said Allison Cullman, senior vice president of marketing. “There are definitely some things that we’re doing that will raise eyebrows,” Cullman said. […]
Gen Z shoppers are more than twice as likely to buy secondhand items than Gen X shoppers. A new survey of 1,100 U.S. consumers from return platform Seel found that 57% of Gen Z consumers purchased a resale item either in store or online in the past 12 months, compared with 53% of millennials and […]
Roughly 90% of B2B buyers use generative AI or conversational search in the buying process, according to the Forrester report “The GTM Singularity Is Here.” What’s more, 68% already have a front-runner candidate when they begin their purchase process, and that process involves more decision-makers and influencers than ever before. Toss in marketplace turbulence and […]
True or False: Iconic soccer star David Beckham shops at The Home Depot. According to the home improvement retailer: True. Beckham is the perfect fit for Home Depot’s summer marketing campaign, as the brand is tying together Beckham’s passion for gardening and the timing of the FIFA World Cup, said Whit Friese, Vice President, Creative […]
The vast majority of CMOs and communications leaders surveyed in a report from Arketi Group and executive search firm JM Search described their relationships with the C-suite as positive. And 67% said that alignment with the C-suite was a top driver of CMO tenure. Yet only 38% of those surveyed felt set up for success. […]
No one knows a retailer better than its repeat customers — especially ones who pay a membership to shop at the store. That’s why warehouse retailer Sam’s Club is tapping its members for its recently launched creator network. Any Sam’s Club member can register to be an influencer for the warehouse club to earn a […]