Marketing campaigns featuring athletes have become commonplace. So for a promotion tied to the kickoff of college football season, Dairy Queen highlighted team mascots instead. To tout its specially priced Chicken Strip Basket and new MVP Dip Lineup, Dairy Queen called on a trio of bird mascots for a social-first campaign running throughout September. In […]
Even with Pepsi distribution, energy drink Celsius keeps its focus on gyms and in-person events to acquire customers, Chief Brand Officer Kyle Watson says. Energy drink brand Celsius has always focused on distributing its product at gyms and fitness studios, and the brand has no plans to deviate from its target position as the energy […]
Hyundai is putting 28 years of Hope on Wheels fundraising behind a new creative push, “Mark of a Warrior,” debuting with the NFL, tapping Strava’s endurance community and redesigning hospital gowns for kids with cancer. The campaign centers on five childhood cancer survivors who appear as warriors in a cinematic spot, as well as in […]
New data finds that 50% of brands are looking to operate pop-up shops for three days or less, with many brands looking to use the physical space as a marketing campaign. Pre-holiday buzz and the fashion calendar make September the most sought-after month. Pop-up stores can drive a lot of value for a brand from […]
For B2B marketers, the challenge may no longer be convincing the organization that creativity matters. It’s proving what that creativity does for the business. Nearly all respondents to a new Association of National Advertisers (ANA) survey — 98% — said creativity is extremely or very important to B2B advertising and marketing communications. But fewer than […]
B2B marketers need to feel empathy for the customer’s pain points and spend less time talking about product features, says former CMO, now President Armin Molavi in this Q&A. Business-to-business marketing needs to apply the same customer focus and customer empathy that direct-to-consumer marketers employ, said Armin Molavi. That’s what he’s trying to accomplish at […]
As retailers chase direct-to-consumer sales, Topo stays loyal to specialty retail, even four years after Designer Brands acquisition. Topo Athletic’s newest shoe launch sold out within an hour online. This shoe drop was the exclamation point on the shoe brand’s most coordinated marketing effort to date for its new Pro Series line, said Christina Enochs, […]
Ethos’ advertising budget increases 50% as it pours dollars on its celebrity influencer strategy. No one wants to think about needing, let alone buying, life insurance, said Dave Brown, Vice President of Brand and Creative at Ethos. But it’s an important thing to take care of, even if you don’t want to, according to Brown. […]
Amika launches The Protector with limited distribution for the first six weeks. The hair care brand chose its direct-to-consumer website, where 45% of customers are repeat buyers, and Ulta as its initial distribution channels. Hair care brand Amika recently launched its new color protection product line “The Protector” with the goal of long-term storytelling, said […]
Amika launches The Protector with limited distribution for the first six weeks. The hair care brand chose its direct-to-consumer website, where 45% of customers are repeat buyers, and Ulta as its initial distribution channels. Hair care brand Amika recently launched its new color protection product line “The Protector” with the goal of long-term storytelling, said […]