At Babylist, artificial intelligence has helped transform the company’s email operations, according to CMO Jill Cress. Two years ago, the team sent 5 million emails. This year, it expects to send 1 billion emails and push notifications. But that increased capacity has introduced another challenge: keeping the company’s brand voice intact. “We are now starting […]
Established brands have a recognition advantage, but that doesn’t mean consumers feel connected to them. And when competitors rely on similar messaging, standing out can become increasingly difficult. For Verizon and Harley-Davidson, addressing those challenges has meant rethinking how they position their brands and approach creative work. During separate sessions at the ANA Masters of […]
After the almond milk brand hit 30% distribution and a 30% repeat purchase rate on its new products, it is now investing in a brand awareness campaign with “Dancing With the Stars” alum Julianne Hough. Blue Diamond Growers recently launched two new almond milks to cater to consumer trends: high protein and clean ingredients. The […]
Charlotte Mostaed, who hails from Procter & Gamble, Pom Wonderful and Health-Ade Kombucha, plans to emphasize Catalina Crunch’s macros on its packaging and lean on influencers who already love the brand. As the new Chief Marketing Officer of Catalina Crunch, Charlotte Mostaed is ready to make the consumer packaged goods brand a household name. Across […]
The average U.S. household is expected to increase its holiday spend by 4% over last year, to $1,654, according to new research from consulting firm Deloitte. This is in line with Deloitte’s overall holiday forecast, which projects total retail sales from November 2026 through January 2027 to increase between 4.0% and 4.8% and reach between […]
Marketing leaders are expected to drive revenue and improve the customer experience, yet many CEOs still don’t see marketing as a primary growth lever. That tension framed a panel at the Mid-Atlantic MarCom Summit in Washington, D.C., Oct. 14, where executives from consumer goods, professional sports and government contracting discussed how they measure brand and […]
A handful of brands per category dominate the recommendations generative AI chat platforms give, according to a new report from e-commerce platform CommerceV3, which also sells AI visibility services. The report found that AI platforms filled 75% of their recommendation slots with the same handful of brands. In fact, 78% of e-commerce brands never appear […]
Bob’s Discount Furniture took a marketing risk when it invested in a nonbranded, entertainment-driven microdrama, said Chief Marketing Officer Steve Nesle. It was scary to launch the six-episode reality series, but the results quickly put its fears to bed, he said. “I’m not being hyperbolic when I say that the results just made us incredibly […]
Partner content from Paytrust Every financial institution’s answer to the time-poor client has converged on the same lever: better apps. Instant transfers, mobile check deposit, robo-advice, real-time dashboards. It’s a reasonable instinct, but it’s aimed at the wrong bottleneck. Better software solves how fast money moves, not the administrative load competing for the hours a […]
The 2026 Chief Marketer Campaigns of the Year Award winners have been announced, recognizing the campaigns, teams and organizations that delivered exceptional results across strategy, creativity and execution this year. This year’s winners include Jack Morton, Wolters Kluwer, Canela Media, Bospar, AS Beauty Group and more, representing the full range of organizations setting the standard […]