Target upgraded its app and website Gift Finder for the 2025 holiday season to allow shoppers to find products in a more conversational way. After a successful test during the 2024 holiday season, the new AI Gift Finder is more advanced in terms of the generative artificial intelligence technology behind it, a Target spokesperson said in an email statement. Shoppers can […]
Social media ads, generative AI and Prime Day boost online October sales. Holiday sales growth is expected to slow, as consumers pull forward their holiday shopping. U.S. online sales increased 8.8% year over year in October to reach $88.7 billion, according to Adobe Analytics. This growth is in-line with Adobe’s expectations, and affirms Adobe’s holiday […]
In this Q&A, Fordham University’s Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand awareness and battle the complexities of higher education marketing, which include targeting more than 20 personas, the ROI long game and the demographic cliff. Higher education marketing needs more differentiation, according to Justin Bell, Fordham University’s […]
A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority in 2026 — a notable shift from last year, when CX didn’t even crack the top five priorities in the same survey. According to Mike Proulx, VP and Research Director at Forrester, the finding […]
After a decade of heavy social media marketing, insole brand Vktry was ready to take its marketing to the next level with a national TV ad campaign, said Drew Arciuolo, Vice President of Marketing at Vktry (pronounced victory.) “We wanted to add credibility,” Arciuolo said. “We wanted to add brand trust and have even a little bit of a perception shift […]
If you think NIL is only for powerhouse football programs or Final Four contenders, think again. Since a policy change in 2021, college athletes can use their NIL (Name, Image and Likeness) to earn money and not lose their NCAA eligibility. The new set of rules opened the door for athletes themselves to become content […]
Social media app BeReal prides itself on its authenticity. Rather than encouraging followers to endlessly scroll through heavily filtered posts from people and brands they may barely be familiar with, it sends users an audio reminder at a different time each day to share a pair of candid, unretouched photos with friends. So to counter […]
Upper funnel marketing works, says Kristen D’Arcy, Chief Marketing Officer at True Religion. And she has the results to prove it. D’Arcy began at the apparel brand in 2023 as the brand’s first CMO. She drove several initiatives to increase brand awareness, including deepening the brand’s cultural ties by tapping into sports and music […]
This is the moment Shutterfly has been working on all year: the holiday season. The November and December timeframe accounts for the majority of revenue for the personalized gift and card brand. In fact, Shuterfly is already planning for its 2026 holiday campaign, said Chief Marketing Officer Bree Casart. But first things first: Shutterfly’s marketing […]
Most B2B marketing teams are exploring generative AI, but only 20% are using it every day. Meanwhile, 90% of B2B buyers are leveraging gen AI at each stage of the buying process. To stay ahead, CMOs need to move from experimentation to execution — closing the gap and keeping pace with increasingly AI-driven buyers. A […]