In our inaugural Brands on Fire LIVE, which took place earlier this month at Pier Sixty-Six Resort in Fort Lauderdale, Fla., Chief Marketer spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the enviable success of Bacardi’s brands in recent years; culturally-relevant marketing initiatives from its top sellers; communicating to and educating […]
Forget about retirement parties. Crayola is holding a year-long “unretirement” party for eight of its crayon colors. On March 21, International Colour Day, Crayola launched “The Most Colorful Reunion Ever” campaign, centered around the release of a limited-edition eight-crayon pack consisting of colors that had previously been retired. “We receive fan requests for bringing back […]
Boathouse’s Annual CEO Study on Marketing and the CMO, now in its fourth edition, surveyed 150 CEOs to assess their perceptions of CMO performance and marketing departments within their organizations. Following are the study’s key insights relating to CMO performance, financial acumen, tenure, relevance and AI integration. CMO Performance This year’s survey suggests that the […]
ADT’s Chief Marketing and Communications Officer DeLu Jackson keynoted the annual CTV Connect Conference earlier this month, presented by Chief Marketer Network publications Cynopsis, AdExchanger, AdMonsters and Chief Marketer. In the clip below (click image to view), Jackson shares how the 150-year-old security company is communicating to the next generation of customers, how demographic shifts […]
Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a brand’s target market—like it is for Differin—it has to naturally integrate its brand where those shoppers are. For consumers ages […]
The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those corporations didn’t even have an enterprise marketing leader. Yet according to Richard Sanderson, leader of Spencer Stuart’s Marketing, Sales & Communications Officer Practice in North America, neither statistic should worry marketing professionals. […]
Editor’s Note: With its focus on music, tech and entertainment, the annual SXSW Conference & Festivals in Austin showcase some of the most creative activations across the experiential marketing industry. And this year’s fest, which took place March 7-15, was no exception. Event Marketer, a Chief Marketer Network publication, has rounded up the top 20 […]
A majority of marketers—63%—use generative AI tools, according to AI platform Jasper’s survey of 503 marketing leaders, published in its State of AI in Marketing 2025 report. What’s more, 79% of marketers plan to either begin using the technology or expand their usage this year. Yet only 49% of those using genAI are measuring the […]
A majority of marketers—63%—use generative AI tools, according to AI platform Jasper’s survey of 503 marketing leaders, published in its State of AI in Marketing 2025 report. What’s more, 79% of marketers plan to either begin using the technology or expand their usage this year. Yet only 49% of those using genAI are measuring the […]
As we continue into an era of rising media costs due to increased competition and fragmentation across audiences and touchpoints, marketers can no longer solely rely on traditional metrics such as return on ad spend (ROAS) to determine success and guide future investment decisions. These traditional metrics highlight gaps in the full view of your […]