Woof Gang CEO Ricardo Azevedo shares how passionate store owners plus the web traffic of a national brand helps keep the pet groomer and retail store growing. Pet grooming business Woof Gang is growing at a decent clip; combined sales from its retail store, bakery and grooming services are on track to grow 25% year over year, said […]
Microsoft Xbox is no stranger to outside-of-the-box marketing collabs. Just this year, the company launched Xbox-branded Crocs and limited edition SpongeBob controllers, partnered with LG to bring Xbox Cloud Gaming to automobiles, and even powered an exhibition at the Louvre tying back to its Age of Empires games. To promote its latest piece of hardware, […]
Businesses that have long relied on SEO to reap leads and sales are now hustling to optimize their websites for answer engines. But AEO is not radically different from SEO, says Nikhil Lai, Principal Analyst, Performance Marketing at Forrester. “One of the most common mistakes companies make is overestimating the difference between answer engines and […]
Chief Marketer’s Marketers of the Year honors an elite group of executives who are redefining what’s possible in modern marketing. Selected by our editorial team, this year’s honorees represent the vision, creativity and strategic leadership shaping the future of the industry. These leaders are recognized not only for their standout achievements over the past year, […]
You know what’s sweeter than chocolate? The challenge of making a nearly 100-year-old brand feel as fresh as a box of just-unwrapped truffles. That’s exactly what Godiva set out to do with its centennial glow-up and swanky new campaign starring the actress Leighton Meester, which premiered on September 30. Picture this: Leighton channeling Godiva’s iconic […]
Sales from gifts has increased 250% at Patreon since November 2024. Marketing SVP Mike McGarry discusses Patreon’s marketing point-of-view and holiday campaign. Last-minute holiday shoppers often buy gift cards for convenience and as a safe gifting bet. But these gifts lack personalization and contribute to the consumerism craze, said Mike McGarry, Senior Vice President of […]
When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race whose rules keep changing. That’s according to “How to Win Influence in B2B Tech,” a report from comms agency 3Thinkrs based on a survey of 400 B2B tech CMOs in the U.S. and U.K. Sixty-two percent of […]
Tree Hut’s ice skating holiday pop-up is one of the brand’s most buzzed events, generating 235,000 social media engagements. Pop-up events are essential to boost brand awareness for the personal care brand, CMO Luis Garcia said. Without its own stores, Tree Hut uses pop-up events as a way to engage with consumers in real life, […]
While White Claw has become the go-to summertime beach drink, the hard seltzer brand’s latest marketing campaign aims to keep the beverage top-of-mind for holiday season partygoers. The privately-held beverage brand launched a line of holiday-themed hosting merchandise, such as dinner plates, serving plates, coasters and cloth napkins, for direct-to-consumer sales on its website […]
Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that also passes as a fashion accessory. According to CMO Doug Sweeny, you can thank consumers for the new look. The brand is in constant dialogue with them, and the feedback prompted some of the […]