Peanut, the social networking app for moms, wants dictionaries to add “matrescence” as an entry. The brand recently ran a campaign highlighting that matrescence is not in the dictionary, despite an anthropologist coining the word in the 1970s. Matrescence is the word to describe psychological, social and developmental transitions associated with becoming a mother. “Just […]
Citizen Watch is marking 50 years of its proprietary Eco-Drive technology with a new marketing campaign and creative touting the tech’s ability to convert any light — natural or artificial — into a power source. The brand spot for the campaign, dubbed “Powered by Any Light,” follows two twentysomethings as they teleport through various indoor […]
DSW’s new campaign is beating its ROAS and AOV benchmarks. The retailer’s VP of marketing shares how DSW is attracting new customers while keeping fans buying. Designer Shoe Warehouse, commonly known as DSW, has a new marketing target: The Self Stylist. The footwear chain with roughly 500 U.S. stores has overhauled its merchandising assortment and […]
With the 2026 FIFA World Cup set to kick off in June, Major League Soccer is presented with a unique opportunity to showcase U.S. soccer fandom and introduce new audiences to the league’s culture. The global tentpole event will be jointly hosted by the U.S., Canada and Mexico this summer from June 11 to July […]
Contact: Megan Sigg Associate Marketing Director Chief Marketer Network msigg@accessintel.com Chief Marketer Unveils the 2026 Top Women in Marketing, Welcoming Honorees to the Top Women Network A distinguished class of leaders recognized for marketing excellence and welcomed into Chief Marketer’s premier community of women leaders New York, NY (March 30, 2026)—Chief Marketer, the leading intelligence […]
All ages of consumers can wear Crocs, from toddlers to the elderly, but Gen Z is the footwear brand’s marketing target, said Chief Marketing Officer Carly Gomez. “Our true bullseye is Gen Z,” Gomez said. “They are really driving culture for the generations below and above them.” Gomez discussed some of its marketing tactics during […]
AI isn’t the advantage. If it were, everyone using it would be winning. They’re not. Some marketing teams are accelerating. Others are stuck proving ROI, stuck in pilots, stuck in noise. The difference isn’t the tools. It’s how AI and human marketers work together. In the soon-to-be-released report “Marketing’s Power Couple: AI and the Human […]
Forget fear of missing out. DIYers are more likely to experience fear of messing up. A survey by paint brand Behr found that 70% avoid starting projects for fear of choosing the wrong paint or making another mistake. The inability to decide on a color prevents 40% of would-be DIYers from launching paint projects altogether, […]
Wayfair’s top marketer Paul Toms discusses how Wayfair moves fast to hop on social media trends, plus recent generative AI customer experience wins. Before Wayfair’s Chief Marketing Officer Paul Toms jets off to Las Vegas for Shoptalk 2026, he caught up with Chief Marketer about his goals for the annual retail conference. Toms will be […]
Pearson is trying to outrun its past. For many people, the education brand reminds them of a logo on the back of a high school chemistry textbook. But the company sees itself as a lifelong learning partner spanning schools, universities, vocational training and the workplace. And Pearson wants to shift the audience’s perception. Pearson’s first […]