Tips on How to Employ a Loyalty Currency in 2025

Loyalty math reveals the truth in point valuation and redemption Are you a one-percenter? Think carefully before you answer the question because it could land you in two vastly different camps of people. Being a “One-percenter” can mean you are part of the wealthiest 1% of the population, or it can refer to members of […]

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Cracking the Code: Mastering Ecommerce Integrations Without the Headache

In today’s retail environment, ecommerce is no longer a “nice to have” – it’s essential.   Platforms like Shopify, WooCommerce, and Squarespace have made selling online more accessible than ever. But for many business owners, launching the store is just the beginning. Once you start gaining traction, you’ll likely want your ecommerce setup to sync […]

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#695: Head of Myer One Shows Why It’s the World’s Best Loyalty Programme

This episode is also available in video format on www.Loyalty.TV. The most decorated loyalty brand in global awards is Myer One. Rob Pope, GM Customer at Myer, talks us through the turnaround. Myer has been through since 2019 and how loyalty is now the ‘beating heart’ and ‘engine room’ of Australia’s 2nd largest apparel retailer. There is no question that data […]

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SugarCRM Named to Constellation ShortList for Top Midmarket CRM Suites

DENVER, COLORADO – AUGUST 13, 2025 – SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced it has been named to the Constellation ShortList™ for Midmarket CRM Suites in Q3 2025. The Constellation ShortList™ portfolio highlights the key players when considering technology investments in key areas and are designed to provide guidance on rapidly changing […]

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Fuelling Up Partnerships and Rewards

An exploration of automotive loyalty, partnerships, and rewards in the UK and how, by working together and thinking differently, brands can achieve more for less. The automotive sector has long held a fascination for us at The Wise Marketer – it’s an industry that is worth billions, that touches the lives of people globally on […]

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Zartico Launches Groundbreaking Visitor Intelligence Suite, Delivering the Most Comprehensive View of the Consumer Journey to Date

Zartico’s LI Spatial Archive is the only platform that enables real-time, accurate views to serve place-based organizations SALT LAKE CITY, UTAH — August 11, 2025 — Zartico today announced the debut of its Location Intelligence Spatial Archive (LI Spatial Archive), the tourism industry’s first platform to offer a complete, end-to-end view of the physical-world consumer journey. This cutting-edge […]

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#694: Lisa Brightwell from Bright Insights Consulting Joins the LTL / LTV Hosting Team

This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Hosted by Paula Thomas, today’s episode features the announcement of guest host Lisa Brightwell – the Founder and Managing Director of Bright Insights Consulting – a boutique loyalty consultancy firm based in the UAE. Bright Insights is a renowned consulting firm who are […]

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Valuedynamx Commerce Platform Offers Apple Products for Premium Shopping Experiences and Rewards to Deepen Customer Engagement

Available across three continents, Valuedynamx commerce platform integration with Apple products helps banks, airlines, and hotels drive customer acquisition, enhance engagement, and boost revenue LONDON, ENGLAND — AUGUST 12, 2025 –(BUSINESS WIRE)–Valuedynamx, a Collinson company and leading provider of purchase rewards, is transforming loyalty reward offerings by enabling banks, hotels, and airlines to optimize their […]

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Cordial Releases Its ‘Brands Battle for Attention as AI Redefines the Funnel’ Report

Report uncovers 3 truths reshaping marketing: Brands struggle to break through the noise, personal AI agents are the new gatekeepers, and technology consolidation is accelerating SAN DIEGO, CALIFORNIA — Aug. 11, 2025 — Cordial, the leader in messaging for enterprise retail marketing teams, releases “Brands Battle for Attention as AI Redefines the Funnel,” a comprehensive research report […]

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Resume Builder Survey: 6 in 10 Gen Z Workers Are Quiet Vacationing This Summer

Employees are taking time off without formally requesting it PUERTO RICO – ResumeBuilder.com, the premier resource for professional resume templates and career advice, has published a new survey report exploring the prevalence of “quiet vacationing” in 2025. The practice occurs when employees take time off without officially requesting it, often continuing to work or maintaining the […]

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