Loyalty Points Were Meant to Be a Currency. Consumers Are Starting to Realize They Aren’t. For decades, loyalty points have functioned as a kind of shadow currency in the consumer economy. Airlines issue miles. Credit cards distribute reward points. Hotels offer redeemable stays. Consumers accumulate these balances through everyday spending and increasingly treat them like […]
Sports fans are some of the most passionate and loyal audiences in the world—often supporting their clubs across generations. So what drives a football club like AS Roma to invest in a structured loyalty programme? This episode is one of the best of the back catalogue, exploring the smart strategy behind AS Roma’s approach, developed […]
Leveraging Africa’s mobile money revolution, a team of loyalty veterans is rewriting the rules of customer engagement for a billion-person, mobile-first market. When loyalty industry veterans Andrew McBarnett and Leandro Torres focused on Ghana to launch Points Africa, they were not chasing a trend. They were acting on a conviction shaped by decades of experience […]
Company adds CCO to lead customer experience, business development and marketing initiatives TORONTO, CANADA – March 31, 2026 – CORA Loyalty , the loyalty portfolio arm of CORA Group (“CORA”), has added James Mulroney, PhD, to its executive leadership team. In his role as Chief Customer Officer (CCO), Mulroney will lead CORA Loyalty’s global client organization, with a […]
The Loyalty Newswire from The Wise Marketer From the Editor Zaxbys has latched on to the madness of march by teaming up with two key players for the Duke Blue Devils. State Farm and T-Mobile is also hot on the trail of the top college basketball players. The NIL and transfer portal is certainly paying […]
O.C. Tanner, the global leader in employee recognition and workplace culture solutions, today announced the new capability to share to LinkedIn, a new feature within its Culture Cloud platform that enables employees to instantly share recognition moments on LinkedIn. The feature allows organisations to extend recognition beyond internal systems, turning employee achievements into authentic stories that highlight […]
Proven partnership executive leader brings three decades of multi-sector expertise to help brands drive customer engagement and growth BOSTON, MASSACHUSETTS – February 25, 2026 – Valuedynamx, a Collinson Company and leading provider of purchase rewards, today announced that Eileen Peacock has joined as SVP, General Manager, Valuedynamx U.S. With more than 30 years of experience spanning […]
Rob Rooney, Co-Founder & CEO of Hyperlayer, on the Future of Rewards in Financial Services What does loyalty really mean for a bank today — and why are most loyalty programs still falling flat? To explore these questions, I sat down with Rob Rooney, a 30-year Morgan Stanley veteran and former Global Head of Technology, […]
You’re standing in a store with five different shoppers. One is checking out a newspaper ad, another is comparing prices on their phone, a third is here because of a viral TikTok, and a couple of kids nearby are begging their parents for a toy they saw on YouTube. Each person is seeing the world […]
This episode is also available in video format on www.Loyalty.TV. In this episode of Let’s Talk Loyalty and Loyalty TV, we sit down with James Kavanagh, Global Leisure CEO at the Flight Centre Travel Group, to explore the future of travel loyalty. With 29 years in the travel industry, James shares insights into transforming global […]