MARCH 2025: Ground transport provider Uber for Business has extended a popular loyalty scheme that rewards business travellers with double Avios when they take a work trip in the UK. The Double Avios offer, first introduced in October 2024, will now continue until the end of 2025. The reward, which allows travellers to earn currency in the […]
This episode focuses on Voyage Loyalty … a fascinating loyalty programme for V.Group. It creates a more engaging and valuable employment experience for seafarers, bringing them respect for their hard work and dedication. With Bridget Blaise-Shamai, Senior Commercial Officer, and Rory Mackenzie, the Loyalty Program Manager, for Voyage Loyalty. Today we will be learning about their favourite loyalty programmes, how […]
We had a chance to sit down with Sarah Sylvester, EVP Head of Brand Marketing, of Victoria’s Secret and Wendy Cullpepper, Chief Customer Officer, of Kobie Marketing following their presentation at CRMC 2024. The two highlight some key take-aways from their talk and then also venture into the impact of AI on loyalty. Join us […]
Kicking Off a New Thought Leadership Series We’re kicking off a new conversational series Loyalty Unstuck, with Phil Rubin, that is centered on an emerging theme in our industry. The idea of loyalty being in a ‘stuck’ state was ‘stuck’ first introduced by Phil, who is the founder of Grey Space Matters and long-time loyalty […]
Redefining What Loyalty Means for Millions of Shoppers NEW HARTFORD, N.Y. (March 25, 2025) – Millions of customers, one goal: making loyalty smarter, simpler, and more rewarding than ever before. EG America, LLC, one of the largest and fastest growing convenience store operators in the U.S., has selected PAR Technology (NYSE: PAR) to power the relaunch of SmartRewards. Built on PAR […]
Advanced Marketing Analytics Like Marketing Mix Modelling Will Transform the Gaming Industry in 2025
Reliance on traditional analytics should be replaced with MMM to enhance marketers’ strategies. The world of gaming is evolving at a velocity that even the most sophisticated studios and publishers struggle to keep pace with. Technologies such as augmented and virtual reality, web 3, and generative AI are transforming title development and gameplay experiences. Meanwhile, gaming marketers […]
This week, Aaron Dauphinee sits down with one of the industry’s top experts in loyalty finance and strategy, Evert de Boer. As Managing Partner at On Point Loyalty and CEO of Fidivo, Evert brings deep expertise in loyalty economics, including the first off-the-shelf financial analysis tool for loyalty programs. In this episode, he shares key insights from his […]
Toronto’s CarltonOne adds Blair Cameron as CEO, bringing years of strategic and international leadership expertise in the loyalty, ecommerce and engagement industries. TORONTO, ONTARIO, CANADA — (March 21, 2025) — CarltonOne, recognized as one of the top 50 most inspiring workplaces in North America, today announces that Blair Cameron is joining the company as Chief […]
New collaboration delivers expansive range of scalable loyalty solutions that drive ongoing “earn and burn” engagements for a variety of business sectors worldwide PLEASANTON, CALIFORNIA. — (March 24, 2025) — (BUSINESS WIRE)–Blackhawk Network (BHN), a global leader in rewards and branded payments, is partnering with Exchange Solutions™, a leader in loyalty and personalized offers solutions, to […]
Global News Roundup from The Wise Marketer From the Editor In the past week’s news (and stories released today), we find ourselves with a really interesting mix of coverage as we see loyalty programs innovating, others celebrating, a few more mixing their membership benefits up, and some leaving us simply questioning. I’ll leave it to […]