This episode is also available in video format on www.Loyalty.TV. Join us with Dustyn Smith and Luke Cann, founders of HEMOdata, as they share how organizations can turn fragmented data into actionable insights. Learn about purposeful data collection, breaking silos, AI done right, and building loyalty programs that truly engage customers. Hosted by Lisa Brightwell
Continuing our Loyalty Unstuck series with Capillary, Red Clover Advisors and Gray Space matters One of loyalty’s raison d’etre is data collection, and loyalty marketers are tasked with using that data for the mutual benefit of customers and brands. In 2025, the environment surrounding the collection, management and protection of customer data has changed. Personalization […]
To mark the 25th PAYBACK anniversary, we are delighted to show you once again our interview with Berni Brugger, CEO of the PAYBACK Group. This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV. PAYBACK is an award-winning customer loyalty program which began in German twenty-five years ago, and now operates in multiple countries worldwide. The […]
New loyalty platform strengthens partner and distributor channels and motivates employees with performance rewards, driving engagement and delivering measurable results WARMINSTER, PENNSYLVANIA — September 30, 2025 — CORA Loyalty, the loyalty portfolio arm of CORA Group (“CORA”), today announced the launch of Points-at-Work, a modern loyalty platform that helps businesses incentivize and reward partners, distributors, […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! The Loyalty Academy team is in Austin, Texas this week hosting a Certified Loyalty Marketing Professional™ Workshop on September 30 – October 1. The CLMP™ workshop delivering the latest in trends, best practices, and case studies in this certification program. Our event sponsors […]
A report from Dreamdata, the B2B Activation and Attribution platform, has found that today’s customer journeys take an average of 211 days and 76 touches before a purchase – underlining the increasing complexity of today’s buying decisions, and placing lead nurturing and social strategy in the spotlight. Key findings include: The typical B2B customer journey now involves […]
The 2025 Yearbook of Ancillary Revenue reveals a cashflow shift: ancillary revenue increased while fares dropped. SHOREWOOD, WISCONSIN — September 9, 2025 — The 2025 edition of the Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, describes ancillary revenue activities and results for 61 airlines in 2024, continuing the publication’s role as the industry’s singular […]
Learn how to harness the power of data-driven marketing Data-driven marketing is the practice of using customer data – not guesswork – to guide your strategy. Every click, search, purchase, and unsubscribe tells a story. When marketers listen to that story, they can deliver campaigns that resonate. Instead of casting a wide net and hoping […]
New research from SALESmanago finds almost all (99%) marketers say there are capabilities in their martech stack that they’re not using, while the majority (62%) say they only use 50%-75% of available features Nearly half of marketers (47%) feel time and capacity constraints leave them barely coping with their workloads, while just 13% report that […]
A new platform gives communicators the tools to transform a single press release into a full-scale campaign, ensuring their message breaks through to global audiences and AI alike. NEW YORK, NEW YORK — September 22, 2025 — PRNewswire — In a world where consolidating newsrooms and AI-driven search are redefining how stories are discovered, the press […]