Growth in Spend Despite Push for Privacy-Conscious Advertising Hampshire, UK—3rd September 2024: A new study from Juniper Research, the foremost experts in technology markets, has found that the global Ad Tech market will grow by 60% over the next five years, with Ad Tech platforms anticipated to generate $27 billion in 2024. The study identified the need […]
It’s another weekly episode with the senior faculty from the Loyalty Academy, Bill Hanifin and Aaron Dauphinee, who are the CEO and CMO of the The Wise Marketer, respectively. This is Wiser Loyalty on Let’s Talk Loyalty where we look at constructs from the Loyalty Academy™ curriculum designed by practitioners for practitioners and leads to individuals earning their Certified Loyalty Marketing Professional™ (CLMP™) […]
Imagine a world where prioritizing customer loyalty is even more relevant tomorrow than it is today. We see this future just ahead of us and believe that adopting the right strategic mindset will separate loyalty leaders from laggards. Brands navigating this fast-changing landscape by exploiting dynamic approaches will rise above the noise to make significant […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Bakers Delight won their award for Best Loyalty Program Launch at the 2023/2024 Awards, so I’m delighted to share this story with you today. Our guest is Lucila Braga, the Head of Digital Customer Experience for Bakers Delight, with overall […]
Antavo has launched this year’s survey in preparation for the Global Customer Loyalty Report 2025 September 3, 2024 – Building on the tremendous success of Antavo’s Global Customer Loyalty Report 2024, Antavo has launched this year’s survey in preparation for the Global Customer Loyalty Report 2025. Previous editions have been read by over 50,000 marketers […]
Our in-depth review of the latest Consumer Research from Kobie Editor’s Note Kobie recently published its latest Consumer Research Report, The Heart of Loyalty. I was fortunate to listen to an early overview of the results, presented by Dr. JR Slubowski, Kobie’s AVP of Strategic Consulting, during Kobie’s OnPoint loyalty conference. JR, who leads Kobie’s […]
This week’s Customer Loyalty and Digital Marketing News Editor’s Note We snuck away from the keyboard today to peak in on a women’s quarterfinal match at the US Open, where we witnessed US tennis player Emma Navarro reel off 6 straight games in the second set to complete her victory over Spain’s Paula Badosa. Sport […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode is a long overdue catch up with the Livelo loyalty program that we last spoke to back in August 2021. Livelo is the largest loyalty program in Brazil with more than forty-five million members, four hundred partners and […]
It’s another weekly episode with the senior faculty from the Loyalty Academy, Bill Hanifin and Aaron Dauphinee, who are the CEO and CMO of the The Wise Marketer, respectively. This is Wiser Loyalty on Let’s Talk Loyalty where we look at constructs from the Loyalty Academy™ curriculum designed by practitioners for practitioners and leads to individuals earning their Certified Loyalty Marketing Professional™ (CLMP™) […]