Bringing deep mobile ecosystem expertise, Digital Turbine strengthens the Coalition’s mission to create a fair and open app economy AUSTIN, Texas — Digital Turbine, the leading platform powering premium mobile experiences through innovative technology, today announced its membership in The Coalition for a Competitive Mobile Experience (CCME). Digital Turbine joins founding members Garmin, Match Group, […]
Three YouTube Advertising Options, Targeted with Behavioral and Retargeting technology. Vici, a MarTech leader in the digital advertising space, introduced YouTube+, a comprehensive advertising suite designed to elevate brand awareness and reach across multiple YouTube platforms. “The feedback I keep getting about this product, especially with YouTube TV, is how impressive the reporting is,” said […]
ANNAPOLIS, Md. — Trilliad, a market-leading Growth Services Provider, is pleased to announce the appointment of Sarah Strassheim as Chief Financial Officer. A seasoned finance executive with 20+ years of experience, Sarah brings deep expertise in financial management, strategic planning, and operational excellence to her new role. These leadership investments reflect Trilliad’s long-term strategy to […]
New self-optimizing AI system boosts conversion rates, lowers CPA, and makes “clicks” an obsolete metric LOS ANGELES — MGID, the global advertising platform, today announces the release of CPA Tune. This powerful self-optimizing system utilizes machine learning to maximize conversions and efficiency at scale across native advertising campaigns. This launch follows the launch of MGID’s CTR Guard, […]
DV’s Fraud Lab detected amateur-level fraudster mistakes behind a $2.5M fraud operation targeting CTV and mobile inventory NEW YORK — DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released the discovery of ShadowBot, a fraudulent bot scheme that generated over 35 million spoofed mobile devices […]
LiveRamp enables cost savings and business benefits across media planning, campaign performance, and ROAS by collaborating responsibly with data SAN FRANCISCO — LiveRamp (NYSE: RAMP), the leading data collaboration partner, today announced the findings of a commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting on behalf of LiveRamp. The study revealed that a composite organization representative […]
Appointment reflects focus on Prisma innovation and enhancing the value of Innovid and Protected integrations NEW YORK — Mediaocean, the foundational partner for omnichannel advertising, today announced the promotion of Ramsey McGrory to President of Prisma, the industry’s trusted platform for integrated media buying, optimization, and execution. In this role, McGrory will oversee the continued growth and […]
800.com Launches Integrations with Google, Meta, and Bing Ads to Power Smarter Marketing Attribution
NEW YORK — 800.com, a trusted leader in cloud-based business telephony, now offers seamless call tracking integrations with the world’s top digital ad platforms: Google Ads, Meta Ads (Facebook and Instagram), and Microsoft Bing Ads. With these new capabilities, businesses can track inbound calls from paid campaigns, gain full-funnel attribution, and optimize marketing spend based […]
Creative Data Feed API delivers full-funnel, real-time creative evaluation and optimisation for RMNs, measuring emotions, attention and purchase intent across every individual ad at scale LONDON, UK; SCOTTSDALE, AZ – Retail media networks (RMNs) and brands can now measure and optimise the creative effectiveness of their retail media ads in real time using an AI-powered […]
New API puts the human back in the Gen AI loop, predicting viewer responses in real-time to help brands and agencies optimise AI-generated creative across the entire marketing funnel LONDON – June 24, 2025 – Creative data provider DAIVID today unveiled a new tool that instantly measures the effectiveness of AI-powered creative, helping marketers maintain the […]