St. Jude Children’s Research Hospital and ALSAC, the fundraising and awareness organization for St. Jude, are returning to the Super Bowl this weekend with a 30-second spot meant to help the organization propel its mission in childhood cancer treatment. This weekend’s 30-second spot will emphasize a principal pillar of unison and working together for a […]
With each new store opening, fitness apparel brand Beyond Yoga is taking a hyperlocal approach to marketing, said Chief Marketing Officer Katie Babineau. The 20-year old brand was focused on wholesale and direct-to-consumer online sales until August 2021, when denim manufacturer Levi Strauss & Co. acquired Beyond Yoga for $400 million. Since then, operating its own […]
Coinciding with the Olympic Games kickoff on Feb. 6, Intuit launched phase two of its QuickBooks “Outdo” marketing campaign promoting the product’s AI insights and intelligence for small business owners. The new 30-second spot stars an overwhelmed tooth fairy — recognizable to all as a “small business owner” — who counts children and toothless hockey […]
Loyalty has the power to drive sales when fueled by relevant, accurate communication Overview Loyalty in the digital era is neither automatic nor unconditional. This research shows that consumers actively choose the brands they remain loyal to, while loyalty does not exist in isolation; consumers expect brands to reciprocate their interest through relevant communication, meaningful […]
Strategic collaboration brings AI-powered personalization, flexibility, and scale to RaceTrac’s loyalty experience Dallas, TX — February 5, 2026 – Capillary Technologies, a global leader in AI-powered loyalty solutions, and RaceTrac, one of the leading convenience store retailers in the United States, today announced a strategic partnership to transform and enhance the RaceTrac Rewards program across its more than 600 […]
Kroger Precision Marketing Research on Consumer Grocery Shopping Habits New research from Kroger Precision Marketing, powered by 84.51° reveals detailed findings about consumer grocery shopping habits. Consumer Digest: A Product Innovation Examination reports on the willingness of shoppers to stray from their favorite brands and experiment with new brands and innovative products. A top line […]
Protein yogurt brand Oikos drew upon learnings from its six previous Super Bowl campaigns when creating its seventh, for Super Bowl LX. Perhaps the most significant result of these insights is the decision to air the 2026 ad only on Peacock’s streaming coverage of the game, eschewing traditional broadcast TV. “We have always had a […]
For its third consecutive Super Bowl ad, Nerds candy is once again pairing a celebrity with a CGI animation of its candy come to life. But while the previous two spots featured musical performers — Gen Z/millennial favorites Addison Rae in 2024 and Shaboozey in 2025 — this year the brand has selected TV and […]
Former PayPal President David Marcus reflects on missed leverage, bad metrics, and how financial optimization replaced product conviction. We translate into 7 practical takeaways for teams. If you missed it, David Marcus dropped a blunt postmortem on what went sideways at PayPal. Here’s how we’d translate these reflections into actionable takeaways for builders and leaders […]
One dev’s guide to solving the data-parsing problem with a hybrid approach safe for high-stakes workflows. In banking and fintech, we talk a lot about APIs, real-time payments, cloud migration, and AI-driven insights. Yet much of the financial industry still depends on one of the least structured formats imaginable: PDFs. Bank statements, transaction reports, regulatory […]