eClerx Expands Global Footprint with New Delivery Center in Lima, Peru

NEW YORK:  eClerx Services Ltd (ECLERX.NS), a leading productized services provider, today announced the opening of its new delivery center in Lima, Peru. This strategic expansion bolsters the company’s ability to deliver cutting-edge digital care, technology, data, analytics, and process management services to global clients. The Lima center is strategically positioned to meet the growing […]

Read more
Theraflu Leans Into Policy With Expanded ‘Right to Rest & Recover’ Initiative

Theraflu’s “Right to Rest & Recover” initiative, which advocates for workers in the U.S. who don’t receive paid sick time, has expanded its focus this year to include partnerships with policymakers. Raising awareness of the country’s lack of guaranteed sick pay and of individuals’ workplace rights is still a priority. So is promoting the Right […]

Read more
Taco Bell CMO: Our Fans ‘Are the Souls of our Brand’

Taco Bell’s brand belongs to its fans, said Chief Marketing Officer Taylor Montgomery at the Shoptalk conference in Las Vegas last month. And to put this principle into action, the brand dedicated the biggest stage in marketing—The Super Bowl—to its fans. In six U.S. markets, Taco Bell set up cameras at its drive-thrus, allowing customers […]

Read more
Acoustic’s 2025 Benchmark Report: Email Marketing Trends and Tips

In the age of TikTok and text messages, email marketing remains one of the most cost-effective ways for brands to engage with customers. But with every company on the planet fighting for space in each customer’s inbox, marketers need to do everything they can to ensure their email marketing efforts pay off. In its 2025 […]

Read more
Webinar: Challenging Traditional Loyalty Assumptions & Models

Myth-busting on the impact of AI and other drivers of Modern Loyalty Marketing The Wise Marketer continues to bring savvy perspectives on topics that matter most to loyalty marketers in their most recent webinar that brought together loyalty leaders from Masan Group and Capillary Technologies. “Building reasons to shop with you are as important as […]

Read more
The “Third Wave” Volatility Strategy for Fintech Investors

“Very few companies are going to be able to get out in this environment.“ Logan Allin is the Managing Partner & Founder of Fin Capital, a San Francisco-based VC firm focused on B2B software across eight subsectors. Fin Capital counts Figure, Chime, and Circle as portfolio companies — along with more than 110 others. Allin […]

Read more
With USAID in shambles, fintechs look to lend lifelines

The aid world’s drastic reconfiguring may have profound long-term effects on what makes for common sense within the fintech sector.  It all came to a grinding halt three months ago. On January 27, the Office of Management and Budget (OMB) issued a “temporary pause” on “all activities related to obligation or disbursement of all federal […]

Read more
#661: Rethinking Membership Loyalty: Strategies for Scale with Steve Allmen, CAA

In this episode, Bill speaks with CLMP™ and recognized industry figure, Steve Allmen, EVP, Strategy and Partnerships, Canadian Automobile Association. Steve is guiding marketing efforts for this large membership organization. His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member groups and change the way you think about Membership Loyalty. […]

Read more
CRMC #TBT Interview Series: CMO of Hearing Life, Carol McIntyre Discusses Generational Needs and Consumer Journeys

In this week’s set of video segments we share Carol McIntyre’s thoughts on the use of Hearing Life’s products from the view point of multiple generations.  She also shared with us her thoughts on the unique consumer journey and how to best nurture customers with products that carry some emotive considerations.  Check out her two […]

Read more
#663: Unlocking Insights: The Latest in European Loyalty Trends with Mando Connect

Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, introduces two leading strategists from Mando Connect—Charlie Hills and James Davies. Together, they bring a wealth of experience in loyalty strategy and analytics, shedding light on their collaborative work in the loyalty space. Charlie Hills is the Chief Strategy Officer and Co-Founder of Mando-Connect, WPP’s specialist agency […]

Read more