About this episode Customer Data Technology 2024: Loyalty Academy™ experts Bill Hanifin and Aaron Dauphinee reveal how to build a comprehensive 360-degree customer view. Today on Wiser Loyalty, discover how leading brands integrate key technologies to capture complete customer behavior insights and brand interactions.
The event will include its first-ever AI Summit and two new tracks focused on Regulated Industries and Retail Media New York, NY – Nov. 19, 2024 – eTail Palm Springs, the premier event for e-commerce and digital marketing retail innovators, returns from Feb. 24 – 27, 2025, at the JW Marriott Desert Springs. This year, eTail […]
This week’s Customer Loyalty and Digital Marketing News From the Editor Enjoy this roundup of global news in Loyalty Marketing, CRM, and Digital Customer Marketing. World Loyalty Giving Day is coming up on December 3, coinciding with Giving Tuesday. The event Is the brainchild of Brian Almeida, Founder of Points for Good and will unify […]
This dynamic hub offers unique insights into core values driving Gen Z, further positioning REVOLT as the definitive authority on connecting with young audiences. ATLANTA, Nov. 19, 2024 /PRNewswire/ — Today, REVOLT, the leading Black-owned multimedia company, unveiled Black Shift, a groundbreaking AI-powered research initiative from its creative agency, Six Zeros. This transformative study redefines how brands can understand […]
[Editor’s Note: According to the CEO of smart eyewear brand Lucyd, Facebook ads are about half as effective today than they were five years ago, thanks to opt-in requirements of Apple’s iOS 14 update. The change has forced the brand to diversify its marketing spend and allocate just 30% of its budget to social media […]
[Editor’s Note: For brands with existing thought leadership programs, LinkedIn newsletters provide a simple way to engage and activate your audience on the social platform while reinforcing your expertise. CM sister pub PRNEWS chats with Tayler Felix, Senior Social Media Manager at Workday, about the channel’s best practices. Below is an excerpt; read the full […]
Marketers on Fire: California Pizza Kitchen CMO on Tapping New Agency Partners to Drive Brand Growth
When Dawn Keller joined California Pizza Kitchen as Chief Marketing Officer earlier this year, the company lacked an agency support team capable of driving a major brand transformation and international growth. So she built one. With the help of a competitive review and pitch process, Keller assembled an integrated agency team anchored by Iris, its […]
Available nationwide, these innovative cardless gift cards offer enhanced and seamless digital experience, bringing the benefits of eGifts into physical stores PLEASANTON, Calif.–(BUSINESS WIRE)–Global branded payments provider, Blackhawk Network (BHN) has partnered with Visa Inc. and Mastercard to bring the speed, convenience and security of an eGift into physical retail stores with the launch of Visa® eGift and Mastercard® eGift. The patented, tamper-evident […]
TORONTO, ONTARIO , CANADA, November 13, 2024 /EINPresswire.com/ — LoyaltyMatch Inc., a leader in loyalty rewards and engagement platforms, is proud to announce a strategic partnership with Official Community, the premier fan engagement and artist-branded e-commerce platform for the music, sports, and entertainment sectors. This partnership aims to create new, dynamic loyalty and rewards experiences for fans worldwide, […]
Today we are meeting perhaps the leading hotel travel subscription programme in the world, from the Accor Group in the Asia Pacific region. Many listeners will be familiar with Accor, the global hotel group that now offers 45 hotel brands and a total of 5,600 properties around the world from smart economy hotels, all the […]