NEW YORK, NEW YORK — OCTOBER 15, 2026 — Rove, the rewards platform that helps travelers earn miles through travel bookings and everyday purchases, today announced the addition of JetBlue’s TrueBlue® loyalty program as its newest 1:1 transfer partner. Beginning today, Rove members can transfer Rove Miles to TrueBlue at a 1:1 ratio. To celebrate […]
How can brands balance customer loyalty with profitability? Carly Neubauer speaks with Roz Travers-Hucker, Head of Marketing at Canningvale Australia, about using customer data, relevant rewards and emotional connections to drive sustainable growth. Roz shares lessons from Best Friends Group’s paid membership program and Canningvale’s Home Lovers Club, exploring loyalty economics, customer engagement, and the […]
Grading my own predictions at Cobrand & Travel 2026 At AI Connect’s Co-Brand & Travel Rewards 2026, Wise Marketer Managing Editor Bill Hanifin, who is also CEO of Wise Marketer Group, held his 2025 predictions up against a turbulent year. There is no shortage of pundits in our industry, but few go back and check […]
New capability is built to help brands connect more customer information, understand behavior beyond loyalty, and drive more relevant, measurable engagement, without replacing the technology already running their businesses WALTHAM, MASSACHUSETTS — OCTOBER 07, 2026 — (GLOBE NEWSWIRE) — Paytronix, an Access Hospitality company, today announced that Access Evo, the intelligent, connected experience for hospitality, will begin […]
Bob’s Discount Furniture took a marketing risk when it invested in a nonbranded, entertainment-driven microdrama, said Chief Marketing Officer Steve Nesle. It was scary to launch the six-episode reality series, but the results quickly put its fears to bed, he said. “I’m not being hyperbolic when I say that the results just made us incredibly […]
Consumer survey and behavioral data from 5.5 million customers show Black Friday and Cyber Monday are both retention and acquisition moments, with 47% of shoppers planning to explore new brands this season New York, New York — October 07, 2026 — Optimove Insights today released its Black Friday and Cyber Monday Report 2026: Winning with […]
The New Loyalty Playbook – Chapter Three This Wise Marketer Strategy Brief (WMSB) was created in cooperation with ebbo and is titled “The New Loyalty This Wise Marketer Strategy Brief (WMSB) was created in cooperation with ebbo and is titled “The New Loyalty Playbook.” Released in three chapters, the series looks at how brands can build loyalty that lasts […]
New Research From Tillo Finds Gift Cards Have Become the Quiet Budgeting Tool for U.S. And UK Adults
Survey of 3,081 consumers finds 79% of U.S. adults and 74% brits have purchased a gift card for self-use, with nearly one in five using them as a budgeting tool AUSTIN, TEXAS — OCTOBER 13, 2026 — Tillo, the global gift card, rewards and incentives platform, today released its 2026 consumer research report, “The Gift Card Opportunity,” […]
Partner content from Paytrust Every financial institution’s answer to the time-poor client has converged on the same lever: better apps. Instant transfers, mobile check deposit, robo-advice, real-time dashboards. It’s a reasonable instinct, but it’s aimed at the wrong bottleneck. Better software solves how fast money moves, not the administrative load competing for the hours a […]
The 2026 Chief Marketer Campaigns of the Year Award winners have been announced, recognizing the campaigns, teams and organizations that delivered exceptional results across strategy, creativity and execution this year. This year’s winners include Jack Morton, Wolters Kluwer, Canela Media, Bospar, AS Beauty Group and more, representing the full range of organizations setting the standard […]