Central Asia’s economy is growing as businesses adopt new technologies and change how they engage with customers. Customer marketing practices remain rarely covered by systematic analysis: open-source data are fragmented, while practical expertise stays within companies. This independent review draws on seven years of work in Central Asia and interviews with market leaders and experts […]
Influencer marketing has become a staple of many media plans, yet new research suggests most brands still haven’t pushed the channel as far as they could. According to a new report from Circana, fewer than 10% of brands have fully saturated their influencer investments, meaning most marketers still have room to increase spending before seeing […]
This interview is from 2020. Jorge Mendes is now the Chief Executive Officer of Cell C and has been since July 2023. This episode from our Best of The Back Catalogue explores how Vodacom South Africa launched Vodabucks back in 2020, an innovative loyalty programme designed to recognise, reward and drive customer behaviour. Jorge Mendes, […]
Some loyalty programs are rejected outright. But most just aren’t felt strongly enough to matter. Loyalty programs are not new to customers. They’ve become a familiar and even ubiquitous part of life, expanding and proliferating steadily across categories and industries. Grocery stores, airlines, medical aids, beauty salons, the local pizzeria – they all have loyalty […]
“L.L.Bean Rewards” is a new, free program that rewards customers for shopping at L.L.Bean and puts them in charge of $250K in charitable giving. FREEPORT, MAINE — AUGUST 11, 2026 — Iconic outdoor lifestyle brand, L.L.Bean, announced the launch of L.L.Bean Rewards – a new loyalty program that rewards customers for shopping at L.L.Bean. The […]
The Loyalty Newswire from The Wise Marketer This edition covers: Yum! Brands, Circle K, Emirates, Wyndham Rewards, Marriott, Revolut, Miles & More, Pointspay, Converge, The5ers, Taiwan Millennium Health Foundation & 7-Eleven FROM THE EDITOR This week’s issue spotlights several ways that loyalty currency is leaving the rewards portal and showing up right at checkout. Emirates […]
Quest Apartment Hotels has partnered with Antavo to power the next evolution of Quest Advantage, strengthening guest loyalty through greater personalization, deeper recognition and more meaningful relationships with guests. As Australasia’s largest apartment hotel brand and part of The Ascott Limited, Quest Apartment Hotels continues to invest in digital innovation that enhances the guest experience while creating […]