This episode features Margherita Galluzzo, Brand Marketing Director at WeRoad. Founded in Milan, WeRoad is a travel company that brings solo travellers together through shared experiences, building a community around exploration, connection and a love of travel. In this conversation, we explore the success factors behind WeRoad’s distinctive brand and community-led growth. Margherita shares insights […]
Oasis Dates CEO and former Wonderful Company marketing executive Adam Cooper explains how he’s turning North America’s largest date grower into the category’s leading consumer brand with a multimillion-dollar campaign, in-store displays and retailer support. Oasis Dates is the leading date brand that consumers have never heard of — at least not yet. But CEO […]
Spiceology CEO explains why CPG brands need an online presence, even though social commerce squeezes margins as much as grocery does. The brand switched its target market to home cooks from chefs and is eager to capture shoppers’ interest before they reach the store. TikTok Shop’s margins are rough, said Spiceology CEO Darby McLean. The […]
SHOPLINE brands can now use branded games, VIP tiers, referrals, and AI-targeted rewards to turn first-time buyers into repeat customers LOS ANGELES, CALIFORNIA — NOVEMBER 5, 2026 — Gameball, the AI growth and loyalty platform used by more than 3,000 brands in over 75 countries, today announced its integration with SHOPLINE. SHOPLINE merchants can now […]
You might be surprised to learn that you don’t need more strategy, just more belief Welcome to the CMO Council / Wise Marketer Interview Series. This series features high-impact people from every corner of the marketing world: founders, C-suite executives, and influential voices in the community. The series focuses on how marketing leadership works in […]
The gift card has long been filed under gifting: a December staple, a last-minute save. New consumer research from gift card platform Tillo suggests that view misses some important nuances about how consumers view and use their gift cards. Its 2026 report, The Gift Card Opportunity, surveyed 3,081 adults across the US (2,059) and UK […]
VANCOUVER, BRITISH COLUMBIA — NOVEMBER 5, 2026 — Unbounce today announced the launch of a new AI-powered landing page builder that gives marketers three ways to create a landing page, either by prompting Unbounce AI, customizing a template or building from a blank page. In a market increasingly crowded with general-purpose AI creation tools, Unbounce […]
Max Byloff Joins Verisure CMO to Tackle AI-driven Customer Retention, Followed by a Masterclass on the Marketing Technology Stack Must-Haves for 2027 LISBON, PORTUGAL — NOVEMBER 9, 2026 — Comarch, a global leader in enterprise loyalty software and customer engagement solutions, announced that Max Byloff, CEO of Comarch Loyalty, will take the stage at Web […]
As the global loyalty management market is projected to more than double to $31 billion by 2033, Points4Purpose is rethinking how businesses drive customer acquisition, loyalty and revenue growth. Transforming point-of-sale (POS) transactions into opportunities to increase customer lifetime value (CLV), encourage repeat purchases and strengthen customer relationships. Combining payments, personalised rewards, cashback and charitable […]
New arrivia Research Finds 90% of Consumers Expect to Remain Loyal to Their Preferred Brand or Organization, Yet Only 32% Say its Rewards Program Consistently Exceeds Expectations. SCOTTSDALE, AZ — NOVEMBER 9, 2026 — U.S. businesses are preparing to increase loyalty program investment, with 86% of decision-makers expecting growth in loyalty program budgets and spending […]