This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish Hoy en Let’s Talk Loyalty en español converso con Max Everett, Director de Lealtad en Enterprise Mobility. Desmenuzamos Enterprise Plus, la estrategia de lealtad de la marca, su relación con Emerald Club y Emerald Aisle, y cómo juntos crean valor real para el viajero. Hablamos […]
The Loyalty Newswire from The Wise Marketer From the Editor November is here, which means we are in the final sprint of the year 2025. Check your priorities and marshal your resources. The end of this year is sure to bring more news and surprises. This week we report on new alliances, new research and […]
Sourhouse, which manufactures and sells its own sourdough bread baking tools, prioritizes earned media to grow its brand in the niche category. From a transactional standpoint, public relations marketing is sometimes worth the time investment and sometimes not, said Erik Fabian, co-founder of Sourhouse, a sourdough bread gadget manufacturer. But just thinking about the channel in terms of transactions is missing the point. Public relations […]
Upskilling employees to use AI within organizations is far behind what it should be, according to McDonald’s Chief Data & Analytics Officer Michelle Gansle. To reverse that trend, leaders must personalize the learning experience, take both a top-down and bottom-up approach to training, and put humans at the center of it. “What we don’t need […]
Hi there and welcome to Funded, where we spotlight early-stage bets on the future of tech. This week, we’re highlighting Grasp, the Swedish startup building an AI Analyst to automate the grunt work of high-stakes financial decision-making. Grasp has raised $7 million in Series A funding led by Octopus Ventures, with participation from Yanno Capital, […]
Luxury’s new power players aren’t chasing logos. They’re demanding values. It is dangerous to describe Gen Z – maybe any generational age group – with a broad brush. There are nuances among the group and behaviors seem to change each time we review new market research. Here are some data points from current research that […]
To anyone who saw a haggard, chap-lipped traveler who looks a lot like me shuffling around the Las Vegas airport on Tuesday evening, no you didn’t. I’ve got Money 20/20 President Tracey Davies as an alibi. We met up at the press lounge — it felt far busier, if not overcrowded, this year; though some […]
The Shift Away From Traditional Banking Over the past decade, the financial landscape has experienced a decisive shift. Consumers and entrepreneurs are moving away from traditional banks in favor of digital-first platforms that offer faster access, fewer barriers, and greater autonomy. Once seen as the backbone of financial services, banks are losing relevance as mobile […]
Klarna’s new Premium and Max memberships pack cashback, travel perks, and top subscriptions into one plan, delivering 10x the value with no spending targets. LONDON, ENGLAND– October 27, 2025 — (BUSINESS WIRE)– Klarna, the global digital bank and payments provider, today unveiled its new global membership program, introducing Premium and Max. The program delivers premium benefits […]
AI-powered messaging tool is the first release in Paytronix’s enhanced Guest Engagement Suite, designed to help restaurant and convenience store brands drive loyalty at scale NEWTON, MASSACHUSETTS– October 27, 2025 — (GLOBE NEWSWIRE) – Paytronix, an Access company, today announced the launch of Journey Builder, an AI-powered campaign automation tool that enables marketers to create sophisticated, multi-touchpoint […]