Fanatics has a fan base of 100 million consumers it can market to. And after all that work of getting shoppers to the right product, it better be in stock. Out-of-stocks can hinder the customer experience, and the licensed sports apparel retailer is updating its demand and supply chain software to ensure this doesn’t happen, […]
Diapers are the workhorse product at Healthy Baby, and new Chief Marketing Officer Meredith Gieskes is focused on telling every parent why. As the brand’s name implies, Healthy Baby sells better-for-you baby products. This includes its flagship product, an Environmental Working Group-verified diaper, which is the bulk of its revenue. While Healthy Baby claims it […]
Is your loyalty program really working, or is it just checking a box? That’s the question Mark Friedman put to Wise Marketer Managing Editor Bill Hanifin, CLMP™, who is also CEO of Wise Marketer Group, on Episode 155 of The Marketing Playbook podcast. Bill has spent more than two decades designing loyalty programs and working […]
One-third of consumers say holiday email volume alone is enough to make them unsubscribe BOSTON, MASSACHUSETTS — Sept. 30, 2026 — Validity, the leading provider of Enterprise AI solutions for digital marketers, today released its Holiday 2026 Consumer Survey. The report finds that an entire generation of buyers will end the holiday season with less […]
The Loyalty Newswire from The Wise Marketer This edition covers: Aeroméxico, Amazon Prime, Asda, CAVA, Charley’s Cheesesteaks, Chase, Circle K, CLMP™, Fleetguard, HeyMax, IHG, Leal Hub, Lula Commerce, McDonald’s, QBF Consulting, Revolut, Travala FROM THE EDITOR Big questions about what loyalty really is this week: There’s CLMP™ momentum around the world: a new workshop lands […]
New research finds compassion, employee growth, and active trust create the conditions modern organisations need to thrive through constant change O.C. Tanner, the global leader in employee recognition and workplace culture solutions, has released its 2027 Global Culture Report. The ninth annual report examines how organisations can strengthen performance and drive innovation amid rapid technological […]
Marketers can now change their loyalty programme, not just report on it, by describing what they want in plain language inside LLMs, including Claude and ChatGPT Antavo research reveals a loyalty ‘perception gap’: 82% of marketers believe their customers feel valued, but only 56% of customers agree Antavo helps close this loyalty gap by letting […]
Chili’s sold close to 30 million margaritas last year — more than any other restaurant brand in the United States. The brand has just closed its twenty-first consecutive quarter of same-store sales growth. And the loyalty program sitting underneath that run has spent the last two years getting simpler, not bigger. Aaron Dauphinee at Wise […]
As AI becomes routine at checkout, customers are getting clearer about the one thing it can’t touch: access to a real person. NEW HARTFORD, N.Y. — SEPTEMBER 30, 2026 — PAR Technology Corporation (NYSE: PAR), a leading technology provider powering multi‑unit operations across restaurant, retail, and large-scale commerce, today released its 2026 C-Store Industry Report: […]
The brand’s marketing pivot to everyday consumers fueled 85% member growth and a surprise 300,000-unit holiday order. Here’s how the health wearable is retooling operations to keep pace. Increased awareness, surging sales and overall growth are a boon for any brand. But for the operations team, growth spells complexity. Marie Fodness, Assistant Vice President of […]