Visa Destinations is now live across 10 locations, including flagship cities such as Paris, London, New York City, and Thailand, with more destinations to be added later this year. This platform connects Visa cardholders with curated experiences and exclusive access aligned to passion-led travel pillars through a consumer mobile-first platform. Global anchor partners include Global […]
77% of back-to-school shoppers plan to use AI — and the brands that understand how will win the season. The traditional shopper journey as brand marketers once knew it is going away. This is a significant moment in history, similar to how COVID shifted everyone online and accelerated the rise of creator commerce. Today the […]
CMO Council and MartechTribe Reveal Data-Driven Framework to Transform Fragmented Stacks into Predictive Business Growth Platforms SAN JOSE, CALIFORNIA — July 01, 2026 — The CMO Council, in partnership with MartechTribe, today introduced the Apex Martech Matrix Innovation Insights Brief— a real-world, data-driven framework that predicts the business value of martech investments based on company size, industry, maturity […]
Community is Naturium’s superpower, said Jake Galtere, Chief Marketing Officer at the skincare brand. “We identified that a real superpower was our community,” Galtere said. “It’s now over one thousand consumers reach out to us independently to tell us that we have changed their lives because we’ve transformed their skin. It’s something that’s really core […]
Manago AI helps brands understand every customer and turn insights into personalised engagement in minutes, dramatically reducing marketing complexity LONDON, UNITED KINGDOM— June 30, 2026 — Manago AI today announces the next evolution of its Customer Engagement Platform, combining a new brand identity, agentic AI capabilities, an improved user experience, and a simplified commercial model designed to […]
Geofencing, mobile ordering and EV charging are turning fuel stops into high-value food and engagement destinations NEWTON, MASSACHUSETTS — June 16, 2026 — Paytronix, the leader in guest engagement solutions for restaurants and convenience stores , today announced the release of the Paytronix 2026 C-Store Online Ordering Insights Mini Report, which finds that 67% of geofenced food purchases […]
This week, we revisit our conversation with Kim Hardaker, Former Vice President of Loyalty & Partnership from Etihad Guest, the award-winning loyalty programme of Etihad Airways. With more than 7 million members worldwide, Kim shares how the programme evolved to stay relevant during a period of unprecedented disruption, including the launch of its remarkable “World of Thoughtfulness” campaign. A […]
More than half of US consumers look for savings on fuel but protect indulgence spending as they seek moments of joy and escapism, new research reveals Hall & Partners urges brands that want to survive and flourish to tap into the ‘spend on happiness’ mindset as the value battle moves beyond price CHICAGO, ILLINOIS — […]
Petro-Points and the Shifting Alliances in Canadian Fuel Loyalty The Canadian loyalty landscape has never been more restless. In the span of just a few years, some of the country’s most familiar loyalty program partnerships have been redrawn, dissolved or replaced entirely. Coalition relationships that consumers had come to treat as permanent fixtures quietly unwound, […]
From the group chat to the checkout: Take your own “mall crawl” and earn rewards at both brands all summer PLANO, TEXAS — June 22, 2026 — The mall is officially your summer destination, and now every stop on your style journey just got more rewarding thanks to JCPenney and Aéropostale. For the first time ever, […]