More bots read Time magazine than humans do. That was a wake-up call to the publisher that it had to adapt its content and website for the majority of its readers, Michael Mraz, General Manager and Chief Product Officer, told attendees at Contentstack’s ContentCon conference in Chicago in October. “That raised a pretty fundamental question: […]
Chief Marketing Officers face an ongoing challenge to prove the commercial return of the capital they deploy and manage. In an operating environment defined by balance-sheet scrutiny, marketing budgets cannot rely on assumptions. Yet, as brands accelerate their adoption of generative artificial intelligence to cut production costs, many are walking into an expensive trap: confusing […]
Fiona Clifford, Member Engagement and Marketing Manager at Supercheap Auto, joins Carly Neubauer to share how the Supercheap Auto Club transformed its loyalty proposition for over 5 million active members. Recognised as Best Loyalty Program in APAC at the ORIAS 2026, the programme continues to evolve, balancing customer value with commercial performance through a simpler […]
Purina Dog Chow is celebrating 100 years as a brand with a float in the Macy’s Thanksgiving Day Parade, which is also in its 100th year. “We want to honor that milestone and celebrate dogs who make a life-changing impact,” said Brent Gleckler, Chief Marketing Officer at Nestlé Purina North America. This year’s float, the […]
As Loyalty Professionals we spend our careers talking about: The Customer, The Collector and The Member. We let code put them into segments. We track what they do when they do it and where. Lastly, we present it to our colleagues, clients and partners in a way that feels like we personally are not a […]
The Loyalty Newswire from The Wise Marketer This edition covers: Albertsons, Alviere, American Express, askpolly, Atmos™ Rewards, Braze, CLMP™, Collette, ebbo, Ellipsis & Company, Fatburger, Fireblocks, Hilton, Imprint, Kochava, Liferay, Meta, Mickey’s, OpenAI, Patron Points, Perigold, QBF Consulting, Quad, Reddit, Retail MediaX, Salesforce, Visa, Waymo FROM THE EDITOR Points are getting easier to spend and […]
At Babylist, artificial intelligence has helped transform the company’s email operations, according to CMO Jill Cress. Two years ago, the team sent 5 million emails. This year, it expects to send 1 billion emails and push notifications. But that increased capacity has introduced another challenge: keeping the company’s brand voice intact. “We are now starting […]
Established brands have a recognition advantage, but that doesn’t mean consumers feel connected to them. And when competitors rely on similar messaging, standing out can become increasingly difficult. For Verizon and Harley-Davidson, addressing those challenges has meant rethinking how they position their brands and approach creative work. During separate sessions at the ANA Masters of […]
After the almond milk brand hit 30% distribution and a 30% repeat purchase rate on its new products, it is now investing in a brand awareness campaign with “Dancing With the Stars” alum Julianne Hough. Blue Diamond Growers recently launched two new almond milks to cater to consumer trends: high protein and clean ingredients. The […]
Three episodes, one conversation. Watch it your way. Over three episodes this summer, Wiser Perspectives went deep on the 14th edition of For Love or Money™ with Adam Posner, CEO and founder of The Point of Loyalty. Now the full conversation is available in one place. Since 2013, Adam has commissioned and authored nineteen consumer […]