The Association of National Advertisers awarded Target with the In-House Agency of the Year award at its In-House Excellence Awards in June. The ANA evaluated brands in the areas of creativity, strategy and effectiveness. In addition, brands had to share details on their culture, business impact and accomplishments in the past year. Chief Marketer caught […]
Here’s a number that should make any CEO sit up straight: 30% of Fortune 500 CEOs last under three years in the role. Almost 70% of CEOs admit they felt unprepared for the job once they got it, and poorly managed transitions erase roughly a trillion dollars in market value every year. These stats should […]
Adults have been quietly borrowing Crayola for years. Now Crayola is finally speaking to them directly. With the launch of Crayola All Grown Up, the brand is making its biggest push yet with marketing to adults, betting that creativity is as much a life skill for stressed-out professionals as it is for kids heading back […]
Organizations continue to tout the efficiencies and cost savings they’ve enjoyed after implementing AI. What they tend not to discuss, however, is how consumers feel about AI taking over aspects of the customer experience. That might be because customers are less enthusiastic about AI than businesses are. For instance, a recent Metrigy study found that […]
Marketers have spent decades studying pricing, color psychology, social proof and other elements that influence people’s buying decisions. But so far we know little about what affects the decision-making processes of AI neural networks, said Kartik Hosanagar, Faculty Co-Director of the Wharton Human-AI Research Center, at the CommerceNext Growth Show in New York City last […]
Two numbers, set side by side, tell the real story of AI in Irish loyalty. The first is growth. Research and Markets forecasts the Irish loyalty market nearly doubling by 2030, from just under $200 million today to $355 million. That kind of trajectory does not happen in a category that consumers have stopped caring […]
This week, we’re revisiting a standout episode from the Let’s Talk Loyalty’s back catalogue, first released in 2020. Pavel Los, Former Global Loyalty Manager at Shell, shares how one of the world’s largest brands built award-winning loyalty programmes across multiple markets—covering customer value, partnerships, meaningful measurement and sustainability. Six years on, these insights remain just […]
To break into the children’s oral care market, Ordo knew its toothbrushes had to have a character or design that kids recognized, said Marketing Director Emma Harnett. But to do that, Ordo — which launched in the U.K. in 2019 — needed to land a top licensing agreement. Large, established brands, including Philips and Oral-B, […]
The Loyalty Newswire from The Wise Marketer This edition covers: 7-Eleven, Accor ALL, Aéropostale, Aurora Cannabis, CLMP™, EG Group, Fresh Market, IHG, Incentivio, IndiGo BluChip, JCPenney, Kroger, Leal Hub, Lidl, Payments, Paytronix, QIB, QSR Loyalty, Revolut, Save Mart, Self-Checkout, Square, TATA Starbucks, US Market, Walgreens, ZIP Code Marketing FROM THE EDITOR Grocers dominated the headlines […]
Why Is Visa Suddenly Building a Travel Brand? Last week, Visa announced the global expansion of Visa Destinations, a travel platform open to cardholders across more than 150 issuing banks and now live in 10 major locations worldwide. In the official release, the company said the move “marks a strategic expansion of Visa’s role beyond […]