Steven Bocska provides a rebuttal to Denis Huré Editor’s Note: The launch of the Google AI Shopping Assistant inspired Steve Bocska, CEO PUG Interactive, to investigate the potential impact of that tool on the fortunes of retailers. We published Steve’s thoughts on how brand and customer loyalty could be disrupted by this new tool in […]
Leading Fashion Retailer Unifies Customer Data to Deliver Exceptional Omnichannel Experiences and Drive Revenue Growth LONDON – 1 July, 2025 – New Look, one of the UK’s leading fashion retailers, today announced the successful implementation of Amperity, the AI-powered customer data cloud, integrated with the Databricks Data Intelligence Platform. Amperity was selected earlier this year following successful results from its pilot […]
Unpacking the secrets of domain registry and the role of Tucows in this global business Welcome to the CMO Council / Wise Marketer Interview Series, where we feature creative and impactful people from all corners of the marketing world – Founders, C-Suite executives, and influential voices in the community. Today’s Guest is Corinne Schmid, VP […]
This episode is also available in video format on www.Loyalty.TV. In this episode of the Wiser Loyalty podcast series, Aaron Dauphinee, the CMO of Wise Marketer Group, talks with the VP of Marketing at Cadillac Fairview, Craig Flannagan. Craig is one a senior marketing executive that has successfully stitched his customer and community marketing savvy across IBM and Microsoft into […]
NEWTON, Mass. and VANCOUVER, British Columbia, July 01, 2025 — (GLOBE NEWSWIRE) — Paytronix, an Access Group company and leader in guest engagement for restaurants and convenience stores, today announced a new partnership with Canadian POS provider, Auphan Software. Paytronix has a long-standing history of providing industry-leading support and guest experiences for Canadian brands such as Foodtastic, […]
Gen Z isn’t motivated by the same factors as their parents, and loyalty programs need to reflect the world they’ve grown up in. This generation is used to personalization at every turn: playlists tailored to their mood, shopping suggestions based on their habits, and social feeds that reflect their interests. When everything else in their […]
McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of Creativity, highlights the growing disconnect between CMOs and CEOs on the topics of measuring marketing’s impact, communicating KPIs across the C-suite and what roles in the organization should […]
Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management consultancy Avasant. That shift ties in with a heightened focus on more efficient and effective ways to get the job done. “Marketing is starting to speak […]
How sales and marketing teams can tap into AI to predict pricing pushback. A priority of Future Nexus, like many firms, is exploring where we can put AI to work on real business challenges. How to price products, build better workflows, and scale without outsourcing the work that defines us (critical thinking in writing, anyone?). […]
In this episode, Charlie Hills interviews Dayoán Daumont, Head of Strategy at Ogilvy One, where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships. The conversation explores his favourite book and loyalty programmes, key […]