Simplicity plan awards existing and new customers, signaling a novel approach to customer loyalty Verizon introduced an industry-first loyalty program for all customers with cash back in Verizon Dollars, daily surprises, and the end of device upgrade and activation fees. The new “Simplicity Plan” folds in the previous “Verizon One Plan” and layers in additional […]
New appointments span enterprise platform operations and international sales as Swivel scales to meet growing publisher demand NEW YORK — June 17, 2026 — Swivel, the agentic orchestration layer for modern ad operations, today announced the appointments of Joe Melaragno as EVP of Platform and Jonas Olsen as VP of International Sales. Melaragno joins from Samsung Ads, […]
All-inclusive resort company elevates rewards program, offering expanded benefits and member-only events & experiences, rooted in the spirit of the islands MONTEGO BAY, JAMAICA — June 15, 2026 — /PRNewswire/ — Sandals and Beaches Resorts unveiled today the introduction of its new Island Insiders Club, the next chapter of its refreshed loyalty program. Replacing the long-running Sandals Select Rewards program (established in […]
June 16, 2026 — Air Serbia presents ELEVATE – a completely new, innovative loyalty programme designed to transform the flight experience and bring a new dimension of benefits for all passengers. Created with the goal of rewarding loyalty and trust, ELEVATE brings a modern and flexible approach to travel. From now on, every purchase of an […]
At the Experiential Marketing Summit last month, Chief Marketer Associate Publisher Kaylee Hultgren sat down with Lauren Flanigan, Head of Global Brands, Refreshment Categories at Mondelez International, to discuss how her brands use experiential as a channel to support the overall marketing mix, her thoughts on event measurement, marketing a brand globally while maintaining local […]
When Sky recognised that loyal customers didn’t always feel rewarded for their commitment, it transformed its approach to customer loyalty. In this classic Let’s Talk Loyalty episode, Rob Chandler, Former Head of Customer Loyalty, shares the story behind Sky VIP – the industry’s first tenure-based programme built on the promise that “the longer you stay, […]
If companies like Starbucks, Sephora, and McDonald’s can continuously innovate their loyalty programs, why not yours? Not all loyalty teams or software solutions are created equal. However, limitations in technology should never stop strategy and innovation. Sometimes the best thing a loyalty leader can do is step back and honestly evaluate what may be missing […]
For the first time, loyalty now lives inside the AI conversation, at the exact moment customers decide what to buy MINNEAPOLIS, MINNESOTA — June 16, 2026 — (BUSINESS WIRE)–Phaedon, a loyalty technology and services provider, today launched the Tally AI Connector, making Tally the first loyalty platform to bring real-time rewards, status, and redemption directly into […]
Advance Auto Parts is on the upswing of its comeback, making it the right time for a brand marketing campaign, said Bruce Starnes, Chief Merchandising Officer at Advance Auto Parts. The car maintenance parts retailer launched 94 years ago serving both professionals, local businesses and everyday car enthusiasts. Today the brand is publicly traded, operates […]
The Loyalty Newswire from The Wise Marketer This edition covers: Agentic AI Commerce, Anthropic, Casey’s, Cloudbeds, Drinkmate, Gartner, Google, KPMG, Lloyds Bank, LoyaltyPlus, oneworld, PAR Games, Philippine Airlines, Smoothie King, Taj InnerCircle, Visa, Waymo FROM THE EDITOR A packed week across loyalty, AI, and strategy — here are the standouts: ◆ Smoothie King’s gamification play […]