All ages of consumers can wear Crocs, from toddlers to the elderly, but Gen Z is the footwear brand’s marketing target, said Chief Marketing Officer Carly Gomez. “Our true bullseye is Gen Z,” Gomez said. “They are really driving culture for the generations below and above them.” Gomez discussed some of its marketing tactics during […]
Christine Yen, CEO and co-founder of Honeycomb, discusses “mob coding” with Claude, building mecha suits for humans, and the visibility problem in software development. What happens when you build something for a customer, and it breaks without any visibility? Things look fine on your end, but other teams say something isn’t right. The customer insists […]
Proof’s Head of Product argues that agentic commerce will break the trust model behind digital transactions unless the industry solves a question nobody has answered yet: who issues the proof that a real human authorized an AI agent to spend their money? OpenAI has north of 800 million users. Anthropic, Google, and every other major […]
You’re standing in a store with five different shoppers. One is checking out a newspaper ad, another is comparing prices on their phone, a third is here because of a viral TikTok, and a couple of kids nearby are begging their parents for a toy they saw on YouTube. Each person is seeing the world […]
This episode is also available in video format on www.Loyalty.TV. In this episode of Let’s Talk Loyalty and Loyalty TV, we sit down with James Kavanagh, Global Leisure CEO at the Flight Centre Travel Group, to explore the future of travel loyalty. With 29 years in the travel industry, James shares insights into transforming global […]
AI isn’t the advantage. If it were, everyone using it would be winning. They’re not. Some marketing teams are accelerating. Others are stuck proving ROI, stuck in pilots, stuck in noise. The difference isn’t the tools. It’s how AI and human marketers work together. In the soon-to-be-released report “Marketing’s Power Couple: AI and the Human […]
Forget fear of missing out. DIYers are more likely to experience fear of messing up. A survey by paint brand Behr found that 70% avoid starting projects for fear of choosing the wrong paint or making another mistake. The inability to decide on a color prevents 40% of would-be DIYers from launching paint projects altogether, […]
Bilt Members can now transfer their points directly to Wyndham Rewards at a 1:1 ratio, unlocking thousands of hotels, vacation club resorts, and vacation rentals worldwide NEW YORK, NEW YORK – March 25, 2026 – Bilt, the membership for where you live, today announced a new partnership with Wyndham Rewards, hotel loyalty program ofWyndham Hotels […]
How Banks Can Reclaim Their Place in Customers’ Financial Lives Attention bankers – envision this scenario: Every month, salary direct deposits land in your portfolio of current accounts. From 30,000 feet, you are led to believe you have a reliable following of account holders. What you may not see is that something unpredictable is happening […]
Wayfair’s top marketer Paul Toms discusses how Wayfair moves fast to hop on social media trends, plus recent generative AI customer experience wins. Before Wayfair’s Chief Marketing Officer Paul Toms jets off to Las Vegas for Shoptalk 2026, he caught up with Chief Marketer about his goals for the annual retail conference. Toms will be […]