Woof Gang CEO Ricardo Azevedo shares how passionate store owners plus the web traffic of a national brand helps keep the pet groomer and retail store growing. Pet grooming business Woof Gang is growing at a decent clip; combined sales from its retail store, bakery and grooming services are on track to grow 25% year over year, said […]
Microsoft Xbox is no stranger to outside-of-the-box marketing collabs. Just this year, the company launched Xbox-branded Crocs and limited edition SpongeBob controllers, partnered with LG to bring Xbox Cloud Gaming to automobiles, and even powered an exhibition at the Louvre tying back to its Age of Empires games. To promote its latest piece of hardware, […]
Businesses that have long relied on SEO to reap leads and sales are now hustling to optimize their websites for answer engines. But AEO is not radically different from SEO, says Nikhil Lai, Principal Analyst, Performance Marketing at Forrester. “One of the most common mistakes companies make is overestimating the difference between answer engines and […]
Chief Marketer’s Marketers of the Year honors an elite group of executives who are redefining what’s possible in modern marketing. Selected by our editorial team, this year’s honorees represent the vision, creativity and strategic leadership shaping the future of the industry. These leaders are recognized not only for their standout achievements over the past year, […]
This episode is also available in video format on www.Loyalty.TV. This short episode explains our plans for the holidays this year and when we’ll be back with new episodes for you. Happy Christmas and Happy New Year from all at Let’s Talk Loyalty and Loyalty TV.
The Loyalty Newswire from The Wise Marketer From the Editor In this holiday week, we have interesting news of new program launches and changes to familiar names. Last week, we shared a group of loyalty metrics published by a host of leading brands. This week, we see that, just like time, loyalty economics are undefeated, […]
Building Brands and Serving the Customer in a Modern World The CMO Council / Wise Marketer Interview Series features creative and impactful people from all corners of the marketing world – Founders, C-Suite executives, and influential voices in the community. Today’s Guest is Priya Girishankar, a highly experienced marketing professional who has served in significant roles […]
You know what’s sweeter than chocolate? The challenge of making a nearly 100-year-old brand feel as fresh as a box of just-unwrapped truffles. That’s exactly what Godiva set out to do with its centennial glow-up and swanky new campaign starring the actress Leighton Meester, which premiered on September 30. Picture this: Leighton channeling Godiva’s iconic […]
Loyalty metrics are hard to find in public forum. How many conference presentations have you attended that told the story of a program but stopped short of disclosing the performance numbers that you wanted to know? Too often, these experiences are like hearing a joke that leaves out the punchline or reading a novel that […]
Sales from gifts has increased 250% at Patreon since November 2024. Marketing SVP Mike McGarry discusses Patreon’s marketing point-of-view and holiday campaign. Last-minute holiday shoppers often buy gift cards for convenience and as a safe gifting bet. But these gifts lack personalization and contribute to the consumerism craze, said Mike McGarry, Senior Vice President of […]