The Loyalty Newswire from The Wise Marketer From the Editor Total relationship banking, a concept where financial institutions reward retail customers for their overall relationship, not just credit card spend, is making a comeback. This week we highlight the launch of PNC TotalRewards and next month Bank of America is set to launch BofA Rewards. […]
Canada shoppers now have a new way to save, offering exclusive perks, birthday surprises, and more value when they shop TORONTO, ONTARIO – March 26, 2026 – Skip, Canada’s homegrown delivery network, is excited to announce a new partnership with the Toronto Blue Jays. Coming off last year’s surge of excitement during the World Series run, […]
87% of travellers prefer hotels with a global loyalty programme Generosity continues to be the most valued programme attribute 71% value a loyalty programme’s partner benefits outside of its core business Simplicity of DISCOVERY Dollars recognised as outstanding among reward options 80% of surveyed t__ravellers globally prioritise purpose-driven journeys DUBAI, UAE – April 17, 2026 – Latest […]
Edible Arrangements is gearing up for one of its biggest sales moments of the year — Mother’s Day. The holiday, along with Valentine’s Day, together account for 17% of Edible Arrangements’ annual sales. And as is the case with Feb. 14, the gifting brand of fruit, flowers and baked goods, is expecting shoppers to wait […]
Hyundai Motor Company kicked off a new global campaign dubbed “Next Starts Now” at the New York International Auto Show earlier this month, a nod to its focus on innovation in mobility and robotics. As an official FIFA partner and mobility provider, Hyundai has several World Cup tie-ins planned for the soccer tournament this June. […]
While at the New York International Auto Show in April, Chief Marketer sat down to chat with Amy Marentic, CMO at Genesis Motor America, to discuss her marketing goals while at the show, plans for customer growth, the brand’s use of professional golf as a marketing tool and what it takes to be a successful […]
Hi there and welcome to Funded, where we spotlight the early-stage bets on the future of tech. This week, we’re looking at infrastructure for finance teams finally catching up to the complexity of modern B2B business models, and what it takes to make AI actually usable in that stack. Zenskar raised a $15 million Series […]
Cashless technology with AI-driven marketing automationcreates more connected guest experiences. TAMPA, FLORIDA – April 18, 2026 – Intercard, a global leader in cashless technology for the amusement industry, and Mobilozophy, a provider of AI-powered marketing automation software, we are proud to announce a new mobile loyalty solution designed to transform how Amusement centers engage, reward, […]
Consumers still want loyalty, rewards, and digital value. Weak engagement is not a demand problem. It is a delivery problem. The loyalty industry has a comfortable explanation for softening engagement: fatigue. Consumers are enrolled in too many programs, exposed to too many offers, and no longer motivated enough to participate. It is a tidy diagnosis. […]