World of Hyatt is generating record engagement and heading toward doubled credit card profits. But a sweeping points devaluation is testing the patience of the program’s most devoted members. Hyatt Hotels Corporation held its 2026 Investor Day on May 28, telling shareholders a compelling story about growth, premium brand expansion, and a loyalty program that […]
Smoothie King Drives Incremental Revenue and Loyalty Engagement with PAR Games in First Three Months
NEW HARTFORD, N.Y.–(BUSINESS WIRE)–PAR Technology Corporation (NYSE: PAR), a leading technology provider powering multi‑unit operators across restaurant, retail, and large-scale commerce, today highlights early results following Smoothie King’s implementation of PAR Games™, a gamified engagement capability within PAR® Punchh®, showing meaningful gains in guest engagement, reactivation, and incremental revenue across the brand. Since launching PAR Games as part of its Healthy Rewards […]
New customer data highlights how brands are turning insights into coordinated execution across marketing, commerce, and care NEW YORK — June 10 — Emplifi , the only Autonomous CX platform(A-CX), today announced customer success results driven by Emplifi Fuel. Since its launch in 2025, Emplifi Fuel has enabled brands to grow audiences, increase engagement, and drive measurable revenue outcomes […]
The fintech playbook from a firm that backed Apple, FedEx and Canva before anyone was paying attention. With nearly a half-century in operation, and the experience only successful founders can bring, Matrix has a history of backing winners. The seven-person VC firm, which has raised $800 million through 12 rounds, bet early on Apple, FedEx […]
New study finds large differences between marketing priorities and approaches based on geography, revenue, and industry focus Key findings: 91% of marketers in specialized technology markets reported larger content budgets Only 4% of respondents said their content is fully adapted for AI search IoT marketers are ahead of other industries with 75% or more of […]
Members are judging programmes by what they can use now. The next decade belongs to programmes that combine utility with emotional relevance. Starbucks restructured its rewards programme in March. American Airlines stripped points from basic economy in December. Best Buy locked points behind its own credit card. Three of the biggest programmes in retail rewrote […]
New Skyword research finds that when AI and brand messaging conflict, only 29% of consumers trust the brand BOSTON — June 11, 2026 — As AI becomes part of how consumers research products and evaluate brands, new survey data from Skyword reveals a significant authority gap: when AI-generated information conflicts with a brand’s own messaging, only 29% of […]
Laurie Blair, SVP of Global Marketing & Loyalty at Hyatt, joins us today to unpack how Hyatt is redefining loyalty through its purpose of care. From “Empathy + Action = Care” to AI-driven personalization, strategic partnerships, and transparent reward design, Lloyd reveals how World of Hyatt continues to outpace expectations in hospitality loyalty. This episode […]
Most platforms are building agents that only see what their platform sees. Cordial built infrastructure every agent can use. SAN DIEGO — June 11, 2026 — Cordial, the enterprise marketing platform used by Levi’s, Tapestry, L.L.Bean, and Boot Barn, today launches its AI headless infrastructure: a composable, LLM-agnostic platform that exposes every Cordial capability as a standard […]
2,300 Clients Have Run On Sigma; Results show $2.22 in Value vs. $1 Spent Elsewhere NEW YORK & LONDON –(BUSINESS WIRE)–MiQ, the global programmatic services and technology partner, today announced a major expansion of Sigma, its AI-powered advertising technology designed to turn fragmented signals into clear decisions and measurable outcomes. The latest evolution of Sigma expands […]