Kinetiq integrates DAIVID’s AI-powered creative performance metrics into its real-time TV intelligence platform to maximize impact for advertisers Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, today announced a strategic partnership with DAIVID, a pioneer in using AI to measure and improve the effectiveness of brands’ creative, to redefine how advertisers evaluate and […]
ADT’s Chief Marketing and Communications Officer DeLu Jackson keynoted the annual CTV Connect Conference earlier this month, presented by Chief Marketer Network publications Cynopsis, AdExchanger, AdMonsters and Chief Marketer. In the clip below (click image to view), Jackson shares how the 150-year-old security company is communicating to the next generation of customers, how demographic shifts […]
For decades, payroll tech barely changed. Now, upstarts and incumbents alike are trying to overhaul how businesses pay their people by putting finance in the apps they use every day. Being a first mover hinges on timing. Introducing a new product or service before everyone else, leveraging that head start to entrench yourself in the […]
The company has teamed up with Visa on card issuance driven by stablecoin tech and operates in 100 countries Count Rain as a company whose founders saw the future before most. And they plan to be ready when everyone catches up. Rain, which announced its latest $24.5M funding round this week led by Norwest Ventures, […]
MARCH 2025: Ground transport provider Uber for Business has extended a popular loyalty scheme that rewards business travellers with double Avios when they take a work trip in the UK. The Double Avios offer, first introduced in October 2024, will now continue until the end of 2025. The reward, which allows travellers to earn currency in the […]
This episode focuses on Voyage Loyalty … a fascinating loyalty programme for V.Group. It creates a more engaging and valuable employment experience for seafarers, bringing them respect for their hard work and dedication. With Bridget Blaise-Shamai, Senior Commercial Officer, and Rory Mackenzie, the Loyalty Program Manager, for Voyage Loyalty. Today we will be learning about their favourite loyalty programmes, how […]
We had a chance to sit down with Sarah Sylvester, EVP Head of Brand Marketing, of Victoria’s Secret and Wendy Cullpepper, Chief Customer Officer, of Kobie Marketing following their presentation at CRMC 2024. The two highlight some key take-aways from their talk and then also venture into the impact of AI on loyalty. Join us […]
Kicking Off a New Thought Leadership Series We’re kicking off a new conversational series Loyalty Unstuck, with Phil Rubin, that is centered on an emerging theme in our industry. The idea of loyalty being in a ‘stuck’ state was ‘stuck’ first introduced by Phil, who is the founder of Grey Space Matters and long-time loyalty […]
Redefining What Loyalty Means for Millions of Shoppers NEW HARTFORD, N.Y. (March 25, 2025) – Millions of customers, one goal: making loyalty smarter, simpler, and more rewarding than ever before. EG America, LLC, one of the largest and fastest growing convenience store operators in the U.S., has selected PAR Technology (NYSE: PAR) to power the relaunch of SmartRewards. Built on PAR […]
Advanced Marketing Analytics Like Marketing Mix Modelling Will Transform the Gaming Industry in 2025
Reliance on traditional analytics should be replaced with MMM to enhance marketers’ strategies. The world of gaming is evolving at a velocity that even the most sophisticated studios and publishers struggle to keep pace with. Technologies such as augmented and virtual reality, web 3, and generative AI are transforming title development and gameplay experiences. Meanwhile, gaming marketers […]