When Kendrick Lamar stepped out onto the stage in flare jeans for his Superbowl halftime show, it was the gift American Eagle did not know it was getting in 2025, said Craig Brommers, Chief Marketing Officer at apparel brand American Eagle Outfitters. “Kendrick Lamar walks out on the biggest stage on the planet wearing flare […]
The New Loyalty Playbook – Chapter One This Wise Marketer Strategy Brief (WMSB) was created in cooperation with ebbo and is titled “The New Loyalty Playbook.” This first eBook chapter of three examines a concept that is core to the future of loyalty strategy development – how brands can leverage new loyalty fundamentals to foster meaningful customer relationships that stand the […]
Global News Roundup from The Wise Marketer From the Editor Individuals can be gurus, someone who is regarded as an expert or leader, but can a nation of people be regarded the same? I’m not 100% sure but as I find myself in the Netherlands this week, it certainly comes to mind that the Dutch […]
Han Bailey has worked with some of the largest brands and loyalty programs in Australia and the US, including The Star Entertainment Group, David Jones, NewsCorp, Qantas, Global Red, Brierley & Partners, and Coca-Cola. Now consulting for a range of businesses and mentoring emerging loyalty talent, Han brings a commercial perspective to loyalty and a deep […]
On new signings, Accor achieved record performance last year, setting thestage for further expansion in 2025. In 2024, Accor expanded its portfolio with the opening of 293 hotels andresorts, adding 50,000 rooms. Growing trends such as conscious travel, leisure, and gig tripping presentsignificant growth opportunities. 58% of Accor’s new hotel projects in 2024 were conversions […]
He Discusses a Strategic Approach to Co-branded Credit Cards In an industry where credit card launches can feel like routine announcements, Porter Airlines has managed to create genuine excitement earlier this week. When Edmond (Eddy) Eldebs, Senior Vice President and Chief Commercial Officer at Porter, agreed to walk me through the airlines new co-branded credit […]
In our inaugural Brands on Fire LIVE, which took place earlier this month at Pier Sixty-Six Resort in Fort Lauderdale, Fla., Chief Marketer spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the enviable success of Bacardi’s brands in recent years; culturally-relevant marketing initiatives from its top sellers; communicating to and educating […]
Forget about retirement parties. Crayola is holding a year-long “unretirement” party for eight of its crayon colors. On March 21, International Colour Day, Crayola launched “The Most Colorful Reunion Ever” campaign, centered around the release of a limited-edition eight-crayon pack consisting of colors that had previously been retired. “We receive fan requests for bringing back […]
Boathouse’s Annual CEO Study on Marketing and the CMO, now in its fourth edition, surveyed 150 CEOs to assess their perceptions of CMO performance and marketing departments within their organizations. Following are the study’s key insights relating to CMO performance, financial acumen, tenure, relevance and AI integration. CMO Performance This year’s survey suggests that the […]
He Discusses a Strategic Approach to Co-branded Credit Cards In an industry where credit card launches can feel like routine announcements, Porter Airlines has managed to create genuine excitement earlier this week. When Edmond (Eddie) Eldebs, Senior Vice President and Chief Commercial Officer at Porter, agreed to walk me through the airlines new co-branded credit […]