Most financial marketing that’s aimed at small business owners has a cookie-cutter feel. The protagonists are depicted as being almost impossibly calm and in control, with every detail buttoned up in a way that rarely matches real life. It’s a version of entrepreneurship that looks good on camera but doesn’t feel especially true to the […]
Minty proactively delivers exclusive deals and cashback offers inside ChatGPT, at the exact moment shoppers are deciding CHARLOTTE, NORTH CAROLINA – APRIL 22, 2026 – (BUSINESS WIRE)–Minty, the beloved AI-powered shopping companion and fast-growing pioneer of proactive commerce, is the first cashback and rewards app available on ChatGPT. Seventy percent of U.S. shoppers are already using […]
Updated Loyalty Programs Introduce First-Ever Credit Cards for the Brands, Offering Enhanced Rewards and Expanded Payment Options Chico’s FAS and Synchrony have launched co-branded Mastercard and private label credit card programs to provide Chico’s, White House Black Market (WHBM), and Soma customers with expanded benefits and payment options. Chico’s, WHBM, and Soma (collectively, the Chico’s […]
The Loyalty Newswire from The Wise Marketer From the Editor Trust, brand power and corporate responsibility are on top of the news stack this week. Newsweek has released its list of most trustworthy brands for 2026, The Conference Board honored six companies with Corporate Citizenship Awards, and we learn that trust is the tipping point […]
The new platform allows users to ask any question and see what people actually think and say across social, with answers grounded in real video and audience signals WILMINGTON, DELAWARE – APRIL 16, 2026 – PRNewswire/ — dig, the Video-first Social Intelligence Platform helping enterprises track fast-moving narratives across social media, announced today the launch of […]
Forrester and Wise Marketer Group explore the future of customer loyalty, courtesy of Exchange Solutions This webinar explores how modern loyalty strategies are shifting toward holistic, relationship-focused engagements that deliver value well beyond discounts. This recorded session features John Pedini, Principal Analyst, Forrester, and Aaron Dauphinee, CMO Wise Marketer Group. If you are working on […]
For this year’s tax season, Grubhub sought to design a tax return that people would actually want to file: one that helps users recoup some of the fees they’ve paid on food delivery. The Grubhub Fee Return campaign awarded $100,000 in Grubhub credit to 5,000 diners who submitted proof of fees paid to any food […]
Advil says it’s time to throw out that expired bottle and buy a new one. The pain medication’s promise is to deliver fast, strong relief. But it can only do that when its product is within the appropriate shelf life. And many consumers do have expired medications on hand. Advil finds consumers have as many […]
“If you’re feeling confident managing things at home, you can feel confident at work. And if you feel confident at work, you should definitely feel confident bringing that knowledge back home.” – Lindsey Stanberry, founder of The Purse For many founders and executives, managing money at work feels like second nature. You’re fluent in KPIs, […]
New platform aggregates refunds, promotional dollars, loyalty rewards and gift cards into unified consumer balances that serve as retention and marketing tools for brands PLEASANTON, CALIFORNIA – APRIL 16, 2026 – Global branded payments leader Blackhawk Network (BHN) today announced a new platform that helps brands modernize how they manage and deliver stored value. The platform enables […]