Why Top-Performing Organizations Focus on Alignment, Not Accumulation Organizations are pouring unprecedented amounts of money into martech. Global spending is racing toward $215 billion, with 80% of companies planning to increase investment. Yet only one in three organizations have achieved what McKinsey considers transformational martech maturity. That should set off alarm bells. For years, marketers […]
From scale to significance, everything you need to know about the Australian loyalty market Wiser Perspectives brings you interviews with executives who are influencing growth and change in digital and customer loyalty marketing. In this episode, Bill speaks with Adam Posner, CEO and founder of The Point of Loyalty, an Australian-based independent customer loyalty consultancy. […]
How Leading Brands Are Making Stored Value More Useful Many consumers have spending power they aren’t using. Loyalty points, promotional credits, refunds and rewards often sit unused because customers don’t know what they have or can’t easily access it when they’re ready to make a purchase. That value becomes even more important as consumers pay […]
Sunblock brand Supergoop firmly believes that consumers should wear sunscreen every day. But naturally, summer is a top marketing moment for the brand, said Chief Marketing Officer Lauren Weinberg. Weinberg joined Supergoop in Q1 2026, after previous stints as CMO at Peloton and CMO at Square. She also held senior leadership roles at Yahoo, MTV, […]
In this Best of the Back Catalogue episode of Let’s Talk Loyalty, we revisit the story of Wiiv Rewards, Mauritius’ pioneering coalition loyalty programme launched by IBL Group. Designed to unite leading brands across grocery, pharmacy, transport and leisure, Wiiv built a community-first loyalty ecosystem that quickly gained international recognition. In 2018, the programme won […]
JULY 20, 2026 — Artificial intelligence is rapidly changing how travel clubs and loyalty programs interact with customers, but while many businesses are still experimenting with AI, Custom Travel Solutions (CTS) has already embedded it throughout its customer service operation. CTS helps travel brands drive long-term customer loyalty by creating more engaging and personalised member […]
A loyalty platform, a medical-tech client, and the RFP response that sparked a new discipline: procurement intelligence An RFP will tell you who fits the box. It won’t tell you who can change it. Here are a few thoughts on how brands should govern the choice of a partner – and what happened when we […]
The Loyalty Newswire from The Wise Marketer This edition covers: Accor, Agoda, Air Canada, CLMP™, Contentsquare, Digital Wallets, IndiGo, Jacksons Food Stores, Japan Airlines, Klaviyo, Kroger, Leal Hub, Marriott Bonvoy, Mastercard, Sandals & Beaches, Timewise, Upside, World of Hyatt FROM THE EDITOR There is news of new program announcements and partnerships among leading brands including […]
For the fourth straight year, consumers plan to decrease the amount they spend for back-to-school shopping, according to Deloitte’s 2026 Back-to-School Survey. The research firm conducted its annual survey in May, and asked 1,207 parents with at least one child attending Grades kindergarten through 12 this fall. Consumers plan to spend $557 per child for […]
From scale to significance, everything you need to know about the Australian loyalty market The Wiser Loyalty podcast seeks out the brightest minds in loyalty marketing around the globe. In this series we bring you interviews with C-level executives who are transforming strategy into measurable marketing campaigns and impacting change in the ways brands connect […]