The new platform allows users to ask any question and see what people actually think and say across social, with answers grounded in real video and audience signals WILMINGTON, DELAWARE – APRIL 16, 2026 – PRNewswire/ — dig, the Video-first Social Intelligence Platform helping enterprises track fast-moving narratives across social media, announced today the launch of […]
Forrester and Wise Marketer Group explore the future of customer loyalty, courtesy of Exchange Solutions This webinar explores how modern loyalty strategies are shifting toward holistic, relationship-focused engagements that deliver value well beyond discounts. This recorded session features John Pedini, Principal Analyst, Forrester, and Aaron Dauphinee, CMO Wise Marketer Group. If you are working on […]
For this year’s tax season, Grubhub sought to design a tax return that people would actually want to file: one that helps users recoup some of the fees they’ve paid on food delivery. The Grubhub Fee Return campaign awarded $100,000 in Grubhub credit to 5,000 diners who submitted proof of fees paid to any food […]
Advil says it’s time to throw out that expired bottle and buy a new one. The pain medication’s promise is to deliver fast, strong relief. But it can only do that when its product is within the appropriate shelf life. And many consumers do have expired medications on hand. Advil finds consumers have as many […]
“If you’re feeling confident managing things at home, you can feel confident at work. And if you feel confident at work, you should definitely feel confident bringing that knowledge back home.” – Lindsey Stanberry, founder of The Purse For many founders and executives, managing money at work feels like second nature. You’re fluent in KPIs, […]
New platform aggregates refunds, promotional dollars, loyalty rewards and gift cards into unified consumer balances that serve as retention and marketing tools for brands PLEASANTON, CALIFORNIA – APRIL 16, 2026 – Global branded payments leader Blackhawk Network (BHN) today announced a new platform that helps brands modernize how they manage and deliver stored value. The platform enables […]
Scene+ is a Canadian customer loyalty program that was born from the union of Cineplex’s SCENE program and Scotiabank’s Scotia Rewards, and it has grown dramatically since. Today, Scene+ has more than 15 million members and is co-owned by Scotiabank, Empire Company Limited (2nd largest food retailer, Sobeys, and other brands), and Cineplex (largest movie […]
New support for Model Context Protocol enables AI agents and orchestration layers to reach Knak directly, generating launch-ready campaign assets LAS VEGAS, NEVADA – APRIL 20, 2026 – PRNewswire/ — Knak, the marketing production platform for enterprise teams, announces support for the Model Context Protocol (MCP), giving marketers access to marketing assets and campaigns within […]
New Research from Alchemer and Global Hotel Alliance reveal the key strengths and weaknesses of guest loyalty programs on travel loyalty Two new research reports highlight evolving travel priorities and the continuous rising relevance of loyalty programs for travelers. We reviewed these fresh research reports: Global research from Global Hotel Alliance (GHA), supported by independent agency […]
Ahead of the 2026 POSSIBLE conference, Chief Marketer connected with Christian Muche, Global President and Co-founder of the annual event, which gathers thousands of brands, agencies, media, tech and creatives to Miami each April. In the conversation below, Muche discusses the event’s origins and audience, what’s new to the conference this year, business opportunities for […]