How purposeful, transparent communication helps employees embrace change and spark innovation Synopsis Artificial Intelligence (AI) is transforming how organizations operate, but its success still depends on people. When leaders communicate with clarity, transparency, and vision, they can turn uncertainty into opportunity. The most effective leaders know that successful new initiatives begin with effective employee communication that […]
In this episode of Let’s Talk Loyalty and Loyalty TV, we sit down with Aoun Raza and Emily Ong from Landmark Group’s Shukran program, one of the GCC’s most successful loyalty programs with over 14 million active members. They also discuss Shukran’s program revamp, its impact on engagement, and strategies for building lasting loyalty. Hosted by Lisa Brightwell.
Flight Centre Travel Group today unveiled World360 Rewards, an Australian loyalty program designed to make travel more rewarding and accessible. Built entirely around the travel experience, the new program enables members to earn faster, redeem easier, and travel more often. World360 Rewards covers the entire holiday journey – from flights and hotels to cruises, tours, […]
The Loyalty Newswire from The Wise Marketer From the Editor This week’s Newswire comes to you just before the Thanksgiving Holiday in the US and Black Friday, now a globally recognized retail event. In the midst of the activity, don’t forget to give as well as get, by taking part in World Loyalty Giving Day […]
Loyalty sign-ups surged 119% during Black Friday 2024 More than 50% of Black Friday purchases were made on mobile devices SMS boasts a 98% open rate, making it a powerful channel for urgent offers GATESHEAD, 26 November: Black Friday and Cyber Monday are set to break records again, with more than half of purchases expected to […]
Conditions are ripe for capital to shift into “risk off” mode. But, post-2020, many fintechs already have their wartime footing MIT Economist Rudi Dornbusch had an oft-quoted observation about economics, which also rings true for financial upheaval: “Things take longer to happen than you thought that they would, and then they happen faster than you […]
A research-based discussion on the influence of habit formation on customer loyalty Have you ever tried to create a habit? If you have, you know that establishing a new habit is a challenge but breaking a habit can be even a higher mountain to climb. Habits are influential in our human existence, and they can […]
In this episode of Let’s Talk Loyalty and Loyalty TV, Oleksandr Koliakin and Kanan Nabar from Shell share how they build and run a loyalty program across 25 markets worldwide. They discuss program design, regional and cultural adaptations, measurement, technology choices, lessons learned, and delivering seamless, rewarding customer experiences that drive engagement and business value. Hosted by Carly Neubauer
Manscaped makes a point of taking an unconventional approach to marketing. The men’s grooming brand doesn’t shy away from bold creative risks; it leans into them. For example, last year, Manscaped partnered with OpenFortune, a media platform that distributes branded advertising messages to restaurant patrons tucked inside fortune cookies. The messages were cheeky, grooming-themed plays […]
Capella Bangkok was named hotel of the year, Capella was also voted leading luxury hotel brand, Japan shines as the most popular holiday hotspot, and Viceroy at Ombria Algarve won best new hotel. Sir Tim Clark, President of Emirates Airlines, was honoured with a Lifetime Achievement award DUBAI, UAW– NOVEMBER 18, 2025 / The world’s leading hotels, […]