Executive interview with Nick Wilkoff, Chief Marketing Officer at L.L.Bean Wise Marketer (WM): We recently published this press release announcing the new L.L. Bean Rewards program. The new program also includes news of a cobrand payment product issued by Mastercard. Can you describe the program overall? Nick Wilkoff (NW): L.L.Bean Rewards is our new loyalty […]
Fresh from the 8th South African Loyalty Awards and International Leaders in Loyalty Summit in Cape Town, Lisa Brightwell sits down with Amanda Cromhout, CEO & Founder of Truth Loyalty and Chair of the South African Loyalty Awards, to reflect on one of the biggest moments in the South African loyalty calendar. Amanda shares the […]
Let’s Talk Loyalty Episode #804 Ahold Delhaize USA is a division of global food retailer Ahold Delhaize, operating multiple brands in the US which, taken together, comprise the largest grocery retail group on the East Coast and the fourth largest in the nation. In this episode of Let’s Talk Loyalty (#804), Wise Marketer Group CEO […]
WhatsApp delivers open rates that email cannot match. But treating it as another broadcast channel is quietly destroying the trust that made it valuable in the first place. In 2023, a senior marketer at a major regional bank looked at their WhatsApp Business open rates — 60%, 70%, sometimes higher — and made a decision […]
On-demand advertising portal empowers local operators to launch pre-approved, high-performing campaigns while preserving corporate brand integrity FORT WORTH, TEXAS — SEPTEMBER 22, 2026 — Simpli.fi, the real-world media platform built for the age of immediacy, has launched Simpli. Hub, an on-demand self-serve advertising portal that balances corporate brand control with local execution, allowing multi-location brands, […]
In category after category, buyers are asking their first questions in AI tools instead of traditional search engines or brand websites. For marketers, that shift changes where discovery happens and which channels actually influence revenue. Mortgage might be the clearest stress test. It is a long, intrusive decision with high stakes and low trust. Yet […]
Target is again shaking up its top marketer, as the retail chain recently announced Mark Weinstein is the new Chief Marketing and Guest Experience Officer. Weinstein joins Target after 16 years at Hilton, most recently as Chief Marketing Officer and Head of Luxury Brands. In this role, he served as the global marketing head for […]
Football. Wings. And Wine? Boxed wine brand Bota Box says yes. The brand knows that football fans may be more accustomed to drinking beer and spirits while watching a game, but Bota’s recent marketing initiatives are aimed at getting consumers to think about pairing their chicken wings with a glass of wine, said Mary Wachowicz, […]
In category after category, buyers are asking their first questions in AI tools instead of traditional search engines or brand websites. For marketers, that shift changes where discovery happens and which channels actually influence revenue. Mortgage might be the clearest stress test. It is a long, intrusive decision with high stakes and low trust. Yet […]
Our guest today is Megan Chickrell, Sr. Manager, Loyalty Strategy Ahold Delhaize USA. Megan is a dynamic marketer and a force in the grocery sector, just named as one of Progressive Grocer’s 2026 Top Women in Grocery: Rising Stars! Ahold Delhaize USA is a division of global food retailer Ahold Delhaize operating multiple brands in […]