Most B2B marketing teams are exploring generative AI, but only 20% are using it every day. Meanwhile, 90% of B2B buyers are leveraging gen AI at each stage of the buying process. To stay ahead, CMOs need to move from experimentation to execution — closing the gap and keeping pace with increasingly AI-driven buyers. A […]
Your early delinquency rates are ticking up. Your quarterly vintage reports show deterioration. The ground is shaking, but you don’t know where the earthquake is coming from. Is it the economy? Your underwriting? That new marketing channel you launched? The honest answer: you probably can’t tell. And that could be costing you millions. I’ve spent […]
A Sorkin-esque writers’ room wouldn’t dare hold a fintech trade conference in the guts of The Venetian. Regulators holding poker chips as they deliver stump speeches; SVB loudly proclaiming its return; crypto platforms celebrating their time in the limelight; it’s all too on the nose. And yet. As with virtually all things money — including […]
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish Hoy en Let’s Talk Loyalty en español converso con Max Everett, Director de Lealtad en Enterprise Mobility. Desmenuzamos Enterprise Plus, la estrategia de lealtad de la marca, su relación con Emerald Club y Emerald Aisle, y cómo juntos crean valor real para el viajero. Hablamos […]
The Loyalty Newswire from The Wise Marketer From the Editor November is here, which means we are in the final sprint of the year 2025. Check your priorities and marshal your resources. The end of this year is sure to bring more news and surprises. This week we report on new alliances, new research and […]
Sourhouse, which manufactures and sells its own sourdough bread baking tools, prioritizes earned media to grow its brand in the niche category. From a transactional standpoint, public relations marketing is sometimes worth the time investment and sometimes not, said Erik Fabian, co-founder of Sourhouse, a sourdough bread gadget manufacturer. But just thinking about the channel in terms of transactions is missing the point. Public relations […]
Upskilling employees to use AI within organizations is far behind what it should be, according to McDonald’s Chief Data & Analytics Officer Michelle Gansle. To reverse that trend, leaders must personalize the learning experience, take both a top-down and bottom-up approach to training, and put humans at the center of it. “What we don’t need […]
Hi there and welcome to Funded, where we spotlight early-stage bets on the future of tech. This week, we’re highlighting Grasp, the Swedish startup building an AI Analyst to automate the grunt work of high-stakes financial decision-making. Grasp has raised $7 million in Series A funding led by Octopus Ventures, with participation from Yanno Capital, […]
Luxury’s new power players aren’t chasing logos. They’re demanding values. It is dangerous to describe Gen Z – maybe any generational age group – with a broad brush. There are nuances among the group and behaviors seem to change each time we review new market research. Here are some data points from current research that […]
To anyone who saw a haggard, chap-lipped traveler who looks a lot like me shuffling around the Las Vegas airport on Tuesday evening, no you didn’t. I’ve got Money 20/20 President Tracey Davies as an alibi. We met up at the press lounge — it felt far busier, if not overcrowded, this year; though some […]