Honda launched “This is the Power of Dreams” in January, its debut marketing campaign as the official automotive partner of the U.S. Olympics and Paralympics teams. The campaign, which features athletes from Team USA and spotlights several products across Honda and its luxury Acura line, will run throughout the Milan Cortina 2026 Winter Games (Feb. […]
Prioritizing viewer attention and leveraging advanced analytics, advertisers can effectively drive measurable, meaningful business results through the Nexxen DSP Platforms like Philo and DIRECTV Advertising are enhancing inventory with audience insights and unique formats to meet buyer demand for quality and attention New York, NY — February 04, 2026 — — Nexxen (NASDAQ: NEXN), a global, flexible […]
51.5% of total marketing budget is allocated to loyalty and CRM on average 83.0% of loyalty programme owners are satisfied with their loyalty programme 92.7% of programme owners reported a positive return, with an average ROI of 5.3X 59.8% of marketers who run loyalty programmes say they would shift promotion budget into loyalty (if they […]
We interview Ethan Gustav, Group President, North America at Infobip (the company that let’s you know your Uber has arrived) This is the week leading up to the “Big Game” a/k/a the Super Bowl, an event viewed by an average of 122 Million people in the United States over the past three years. Sports organizations […]
Newsletters have moved from “nice-to-have” to a critical owned-media channel for brands, experts and executives alike. But with so many to choose from, what practices garner real success? According to beehiiv’s State of Newsletters 2026 report, publishers sent an estimated 28 billion emails in 2025, reaching roughly 255 million unique readers, with average open rates […]
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. En este episodio de Let’s Talk Loyalty en Español, conversé con Fabio Santoro, una autoridad en fidelización en Brasil con más de 25 años de trayectoria. Fabio, cofundador de Dotz y vicepresidente de la ABEMF, profundiza en las razones por las cuales Brasil se ha consolidado como un mercado altamente maduro y competitivo, destacando […]
From Spuds MacKenzie to Real Men of Genius to the Bud Knight, Bud Light has been crashing the Super Bowl party since 1987. This year, Anheuser-Busch is bringing back some familiar faces to celebrate the real MVP: the keg. Bud Light SVP of Marketing Todd Allen explains. Chief Marketer: Music star Post Malone, actor and […]
More product information has led to more web visitors, more conversions and more sales, said Jon Gobeli, Vice President of Digital Commerce at City Furniture. Consumers can take months to select a piece of furniture, as it is a high-ticket product that consumers use daily for years. To that end, City Furniture wants to ensure […]
Advance Auto Parts Launches Advance Rewards Loyalty Program that Delivers Better Value for Customers
Enhanced rewards tiers modernize program and make it easier for millions of DIY loyalty members to earn and redeem rewards. Raleigh, NC — February 02, 2026 — (BUSINESS WIRE)–Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider in North America that serves both professional installers and do-it-yourself customers, today launched Advance Rewards – a […]
The Loyalty Newswire from The Wise Marketer From the Editor Three new loyalty programs are in the news this week from Advance Auto, Just Salads, and Planet 13. It’s icy in many parts of the world today and this news is just the tip of the iceberg for all that is happening in customer loyalty. […]