How to convert fan passion into long-term customer loyalty using new loyalty models that go beyond the transaction Fan engagement is one of the hottest topics in our industry — and for good reason. Sports and entertainment brands have an asset most retailers would envy: a deeply passionate, emotionally invested customer base. The question is […]
In this standout episode from our archives, we revisit the award-winning British Airways Executive Club—now known as The British Airways Club—a loyalty programme designed to engage and reward frequent flyers worldwide. Niall Rooney, Former Loyalty Manager at British Airways, shares valuable insights into the evolving world of loyalty marketing, revealing how customer preferences and performance […]
Women’s apparel brand Lands’ End hired its first Chief Marketing Officer in more than a decade. As of April 1, Sarah Sylvester is now heading up the brand’s marketing team. Prior to Land’s End, Sylvester spent nearly 20 years at Victoria Secret, holding multiple marketing executive roles, most recently as Executive Vice President of Marketing, […]
Last week, I spent three days in Las Vegas attending Fintech Meetup and it was an epic show. Most of my time was consumed by the Lending Track, because I organized it, but I also caught some of the keynotes, did a breakfast Table Talk, and, of course, had plenty of one-on-one meetings. As you […]
The Loyalty Newswire from The Wise Marketer From the Editor Lots of news from notable brands around the world this week: Abercrombie & Fitch is using geofencing to close intelligence gaps in customer identification and understanding. Lowe’s launches its HomeCare+ subscription program. Marriott Bonvoy continues to expand its footprint, with over 210 million active members, […]
Peanut, the social networking app for moms, wants dictionaries to add “matrescence” as an entry. The brand recently ran a campaign highlighting that matrescence is not in the dictionary, despite an anthropologist coining the word in the 1970s. Matrescence is the word to describe psychological, social and developmental transitions associated with becoming a mother. “Just […]
Citizen Watch is marking 50 years of its proprietary Eco-Drive technology with a new marketing campaign and creative touting the tech’s ability to convert any light — natural or artificial — into a power source. The brand spot for the campaign, dubbed “Powered by Any Light,” follows two twentysomethings as they teleport through various indoor […]
This week, we’re looking at a familiar tension in enterprise AI—speed versus trust, and a startup betting that finance teams won’t accept one without the other. Numos, a San Francisco-based fintech, raised a $4.25 million seed round led by General Catalyst with participation from Operator Collective to bring AI deeper into the finance stack. The […]
“In financial services, every decision you make has to stand up to regulators, auditors, compliance teams, and determined fraudsters.” – Laura Spiekerman, Alloy Financial services is a tough proving ground for agentic AI due to a high regulatory bar and zero tolerance for unexplained decisions. But Alloy co-founder and president Laura Spiekerman thinks agentic AI […]
BANGKOK, THAILAND & LONDON, UNITED KINGDOM – April 2, 2026 – Tecsa Group, a leader in AI-driven retail analytics and customer‑centric growth solutions, today announced an expanded strategic partnership with EGG Digital, Thailand’s leading digital and data innovation company. The collaboration brings together Tecsa’s deep retail expertise with EGG Digital’s advanced data and technology capabilities […]