Through the Crypto Telescope

At DevConnect, Ethereum’s cypherpunk core collides with the pull of mainstream opportunities On my last night in San Martín de los Andes, a bus-full of Edge City residents wound its way uphill to enjoy a delightful asado dinner — ribeye, lamb, flank steak, maillard-crusted veggies, a lettuce leaf or two. Pure decadence.  Three hours and […]

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Buy Now, Sleigh Later: How AI is Driving Holiday eCommerce

New data from fintech Mercury shows AI-generated search driving shifts for ecommerce operations  AI isn’t just reshaping how customers find products—it’s reshaping how ecommerce companies operate. According to new data from Mercury’s 2025 Ecommerce Holiday Report, nearly nine in ten respondents (86%) said they rely on AI extensively or somewhat in their business operations, and […]

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Mr. Pickle’s Sandwich Shop Deepens Decade-Long Partnership with PAR Technology, Adds Loyalty and Ordering to Drive Engagement

Unifying loyalty, ordering, and guest data for a seamless customer experience NEW HARTFORD, NEW YORK– NOVEMBER 18, 2025 / PAR Technology Corporation (NYSE: PAR), a leading foodservice technology provider, today announced that Mr. Pickle’s Sandwich Shop® has selected PAR® Engagement to unify its loyalty and ordering experiences across its growing national footprint. A longtime partner, Mr. Pickle’s has been a PAR customer […]

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Gen Z Is Changing the Loyalty Game—And Most Brands Are Missing Out

Gen Z Wants New Models for Loyalty and Payments Let’s face it—most retail loyalty programs were built in a different era. An era where credit cards reigned supreme. But Gen Z? They’re not buying into credit and the debt that comes with it like previous generations did. Nearly 70% of Gen Z use a debit […]

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Personalisation is Essential for e-Commerce Success, Yet a Quarter of Marketers Are Missing Black Friday Opportunities

New SALESmanago research reveals that 27% of marketers struggle with personalising offers during Black Friday, even though 99% see it as key to eCommerce success Execution is also a challenge for them, with almost half (47%) time-poor or “just about coping” LONDON, UNITED KINGDOM — NOVEMBER 20, 2025 / New research from SALESmanago, the AI-powered Lifecycle Engagement Platform, […]

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How Hallmark Keeps the Magic Alive: A Q&A with the Brand’s Chief Communications Officer

For some, the day after Thanksgiving is the unofficial kickoff for the Christmas season. But for Hallmark Channel, the “Countdown to Christmas” marathon of holiday programming gets underway in October and continues until the big day. Each year, the Patron Brand of Holiday Cheer finds a new way to get the merriment rolling. With 2024 […]

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Micropayments’ Role in the User Data Economy

As AI devours traditional web traffic, blockchain startups are reviving the dream of user-owned data and agent-powered micropayments. The question of how to power the internet has been a stubborn source of debate since more or less the genesis of the information superhighway. (We mean “power” metaphorically speaking.) How to address this question has been […]

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Owlet Shares Marketing Strategy For New Camera and Lessons Learned from Previous Overspending

Owlet’s top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned when it shutoff Google search ads. Mass marketing is not the growth plan for baby monitor brand Owlet.   The baby camera and medical sock manufacturer has a limited target audience of first-time parents, who are […]

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How Pandora’s Latest Pop-Up Activation Acquires New Customers

Jewelry brand Pandora’s month-long, pop-up store in L.A. had top-performing foot traffic and sales compared to other L.A. stores. Plus, 80% of customers were new, which was the No. 1 KPI for the brand looking to glow up its brand identity.   Jewelry brand manufacturer Pandora is looking to the Los Angeles shopper to rediscover its brand — how Pandora is more than just a charm bracelet — and its new collection.  The global […]

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Betterment’s Mike Reust on GenAI and WealthTech

“I regularly evaluate the companies out there that are AI native and trying to solve these problems: teams founded by the people who used to run AI and machine learning at Stripe and all these other companies, and it’s not that hard to break their stuff. If it was, I would be buying them.” Reust […]

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