As American Olympic athletes bring home the gold at the Milan Cortina Winter Olympics, Team USA is tapping into the Oura Ring’s health, fitness and wellness tracking insights to support training and competition regimens. The health tech company’s smart ring became the official wearable of Team USA at the Winter Games, a partnership that extends […]
Most compliance software adds visibility. Sphinx wants to do the work. The San Francisco–based fintech startup just raised a $7.1 million seed round led by Cherry Ventures, with participation from Y Combinator, Rebel Fund, Deel Ventures, and Singularity Capital Its pitch is simple: compliance isn’t primarily a technology problem, it’s an operations problem, and AI […]
Joolies’ top marketer shares how the brand shook up a quiet category and now boasts 46% sales growth. Grandmas eat dates. It’s true, but millennials and Gen Z consumers should be eating them too, said Amanda Sains, Vice President of Marketing for date brand Joolies. The product category was in need of a shake up, […]
“Wouldn’t it be great if we could actually do a different way of doing banking, lending or consumer finance in Colombia?” – Santiago Suarez, co-founder and CEO, Addi When Santiago Suarez talks about why he started Addi, a Colombian credit and buy now, pay later platform, he doesn’t begin with technology, funding rounds or market […]
The new product offering uses machine learning to support targeted buyer engagement and rebate incentives OVERLAND PARK, KANSAS– FEBRUARY 8, 2026 — (BUSINESS WIRE)–TreviPay, a fully managed B2B payments platform, today announced the availability of the Growth Center, a set of capabilities within the TreviPay Client Portal to help identify buyer growth opportunities more strategically […]
Three-quarters of consumers are more likely to purchase when experiences are truly personalised, yet most brands still miss the mark. Retailers have invested heavily in personalisation, but many shoppers still encounter generic and poorly timed experiences, leaving revenue and lasting loyalty hanging in the balance. Amperity’s 2026 State of Personalisation in Retail report , based on a […]
AI is changing everything—from the way we search the internet to how we operate our businesses. You may already be using it to deliver hyper-personalized offers to loyalty program participants. Customers seeking help are often routed first to a chatbot that can identify and sometimes resolve their issue. And who isn’t amazed that you can […]
This episode is sponsored by Phaedon. Download their 2026 research paper on Humanizing Loyalty here now. This episode is also available in video format on www.Loyalty.TV. Louisa Evans is Head of Loyalty and Retention for Hornby Hobbies which saw the launch of its Rewards programme, Hobby Rewards, three years ago. In this interview, Louisa talks us through how the product-centric organisation with magnificently created and engineered collectibles turns into a customer-led business. […]
The chief marketing officers from apparel brand True Religion, personalized greeting card brand Shutterfly and sparkling water brand Rambler agree: Taglines have an important place in marketing. A campaign tagline expresses the brand in that moment and can hook a consumer. Here’s what the top marketer at each of these brands say: Taglines Matter — […]
San Antonio’s Favorite Tex-Mex Restaurant Modernizes Tech Stack, Prepares to Scale in 40th Anniversary Year Newton, MA — February 17, 2026 — Paytronix, the leader in guest engagement solutions, announced that Las Palapas has upgraded its infrastructure by partnering with Paytronix to deploy a full new tech stack, including a powerful new mobile app and loyalty program to engage […]