Purina Dog Chow is celebrating 100 years as a brand with a float in the Macy’s Thanksgiving Day Parade, which is also in its 100th year. “We want to honor that milestone and celebrate dogs who make a life-changing impact,” said Brent Gleckler, Chief Marketing Officer at Nestlé Purina North America. This year’s float, the […]
As Loyalty Professionals we spend our careers talking about: The Customer, The Collector and The Member. We let code put them into segments. We track what they do when they do it and where. Lastly, we present it to our colleagues, clients and partners in a way that feels like we personally are not a […]
The Loyalty Newswire from The Wise Marketer This edition covers: Albertsons, Alviere, American Express, askpolly, Atmos™ Rewards, Braze, CLMP™, Collette, ebbo, Ellipsis & Company, Fatburger, Fireblocks, Hilton, Imprint, Kochava, Liferay, Meta, Mickey’s, OpenAI, Patron Points, Perigold, QBF Consulting, Quad, Reddit, Retail MediaX, Salesforce, Visa, Waymo FROM THE EDITOR Points are getting easier to spend and […]
At Babylist, artificial intelligence has helped transform the company’s email operations, according to CMO Jill Cress. Two years ago, the team sent 5 million emails. This year, it expects to send 1 billion emails and push notifications. But that increased capacity has introduced another challenge: keeping the company’s brand voice intact. “We are now starting […]
Established brands have a recognition advantage, but that doesn’t mean consumers feel connected to them. And when competitors rely on similar messaging, standing out can become increasingly difficult. For Verizon and Harley-Davidson, addressing those challenges has meant rethinking how they position their brands and approach creative work. During separate sessions at the ANA Masters of […]
After the almond milk brand hit 30% distribution and a 30% repeat purchase rate on its new products, it is now investing in a brand awareness campaign with “Dancing With the Stars” alum Julianne Hough. Blue Diamond Growers recently launched two new almond milks to cater to consumer trends: high protein and clean ingredients. The […]
Three episodes, one conversation. Watch it your way. Over three episodes this summer, Wiser Perspectives went deep on the 14th edition of For Love or Money™ with Adam Posner, CEO and founder of The Point of Loyalty. Now the full conversation is available in one place. Since 2013, Adam has commissioned and authored nineteen consumer […]
New Insightly CRM MCP Server connects CRM data with AI assistants including Claude and ChatGPT The MCP helps growing businesses keep deals and projects moving, access the latest data from their CRM and other connected apps, and spot patterns to guide how they go to market through natural-language prompts SAN FRANCISCO, CALIFORNIA — OCTOBER 20, […]
SINGAPORE — OCTOBER 21, 2026 — Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, today announces the addition of Far East Hospitality (FEH) to its growing global portfolio. The partnership brings 26 hotels and serviced residences, comprising 6,212 rooms across Singapore, Malaysia and Japan, into the GHA ecosystem. The addition further […]
Vuyo Henda is a decorated marketing leader. She is passionate about loyalty and this shows in her leadership of the Spur Family Card loyalty programme, Africa’s leading restaurant loyalty brand. Vuyo’s insights from this show cover the importance of operational delivery of the loyalty strategy and how to create magic at a store level. Hosted […]