If you think NIL is only for powerhouse football programs or Final Four contenders, think again. Since a policy change in 2021, college athletes can use their NIL (Name, Image and Likeness) to earn money and not lose their NCAA eligibility. The new set of rules opened the door for athletes themselves to become content […]
Social media app BeReal prides itself on its authenticity. Rather than encouraging followers to endlessly scroll through heavily filtered posts from people and brands they may barely be familiar with, it sends users an audio reminder at a different time each day to share a pair of candid, unretouched photos with friends. So to counter […]
Hi there and welcome to Funded, where we spotlight early-stage bets on the future of tech. This week, we’re highlighting a bold $80 million seed raise for Reevo, a Santa Clara-based startup building an AI-native revenue operating system to replace the patchwork of go-to-market tools used by B2B teams. Reevo’s impressive seed raise, co-led by […]
Upper funnel marketing works, says Kristen D’Arcy, Chief Marketing Officer at True Religion. And she has the results to prove it. D’Arcy began at the apparel brand in 2023 as the brand’s first CMO. She drove several initiatives to increase brand awareness, including deepening the brand’s cultural ties by tapping into sports and music […]
As murky sentiment looms over the housing market, Michael White sees a bright spot for tech to tamp down mortgage troubles As the Federal Reserve weighs its next rate move — and Treasury Secretary Scott Bessent warns of a stagnating housing market — mortgages are once again in the national spotlight. Against this backdrop, Multiply […]
Set aside physics: Parachute into SmartCon, the summit hosted by Chainlink Labs, a driving force behind the development of DeFi protocols, and you, like me, might witness a blockchain-oriented subsector at odds with itself, or, at the least, speaking in two registers. The fashion choices: Plenty of plain-colored suits, sure, but also some flashier, more […]
Introduction While many agencies are retrenching or productizing their services, IDX™ is accelerating investment and reorganizing around its clients to become the leading global partner for corporate communications, investor relations, and performance marketing. Today, the company announced the launch of two new global directorates: Customer Success and Customer Delivery. These functions bring together more than 500 specialists worldwide, combining […]
Tune into Let’s Talk Loyalty and Loyalty TV to hear from Sid Krishna, Vice President of Carnival Cruise Line, on how Carnival is elevating the customer experience as a key party of earning customer loyalty through fleet innovations, exclusive island enhancements and a reimagined loyalty program launching in 2026, Carnival Rewards. Sid shares how new and upgraded […]
New report from PissedConsumer says Black Friday is less important than ever The holiday shopping season is here. Black Friday is only three weeks away and is followed by Cyber Monday and Giving Tuesday. That final day is an opportunity for consumers to give back a little to their preferred cause or charity. And, lest […]
Partnership will enable brands to instantly deploy content in Storyblok worldwide using Netlify in a move designed to help companies adapt to the impact of AI on marketing Enterprise CMS Storyblok has partnered with AI-native web development platform Netlify. The tie up will enable brands to close the gap between content management and project development […]