AI Moves From Novelty to Mainstream as Loyalty Shifts From Transactional to Emotional Amazon, PayPal, ChatGPT, Disney+, Coca-Cola, and TikTok Representative of Five Trends Amplifying Loyalty NEW YORK, NEW YORK — SEPTEMBER 14, 2026 — Artificial intelligence is fundamentally reshaping brand loyalty, and the 18th annual Brand Keys (www.brandkeys.com) Loyalty Leaders List identifies the brands capitalizing […]
The energy drink space is crowded, with heavyweights like Red Bull, Monster Energy and Celsius dominating the marketplace. What that means for a challenger brand, like Accelerator Active Energy, is that it needs to find ways to be more creative and more nimble to stand out, said Vice President of Marketing Zach Schotz. “Our brand […]
New research reveals consumers welcome relevant personalization, but outdated data and repetitive targeting are eroding trust CORAL SPRINGS, FLORIDA — AUGUST 18, 2026 (GLOBE NEWSWIRE) — Brands have more customer data than ever, but consumers say that does not always lead to better marketing. Site Impact, a leading MarTech company redefining how brands connect with […]
A comprehensive compilation of Laws, Bills and the Loyalty Carve-out We recently published an article alerting you to the headlines that Loyalty Marketing has been making in 2026 for the wrong reason, and what you should do about it. We backed that up with how journalists are adopting a click-bait approach to the discussion of […]
AdAction is proud to announce its partnership with PDI Technologies, a leading provider of technology for the convenience retail and petroleum wholesale ecosystem, spanning ERP, logistics, payments, and loyalty. “Convenience operators have been funding loyalty rewards out of their own margin for years. This partnership changes where that funding comes from. By bringing AdGem Play™ […]
Landmark CMO Council and MartechTribe research reveals how outperformers align martech capabilities and organizational maturity with industry and business strategy SAN JOSE, CALIFORNIA — SEPTEMBER 10, 2026 — Martech investment has a costly blind spot. Companies spend billions evaluating platforms, comparing features and building increasingly sophisticated technology stacks. But they have far less visibility into […]
Infobip’s new global research reveals a gap between higher spend and measurable ROI VODNJAN, CROATIA — SEPTEMBER 8, 2026 — Research commissioned by Infobip, the global AI-first cloud communications platform celebrating 20 years, shows brands are significantly increasing investment in sports fan engagement even as many struggle to prove business impact. The global study of […]
This episode is sponsored by Epsilon. Loyalty Buyer’s Guide from Epsilon – a free practical guide to help you evaluate loyalty platform options. Download it here now. —————————————————————————— What happens when points, discounts and rewards are no longer enough to earn lasting customer loyalty? Elie Carrier-Walker, Vice President, International Client Services, Loyalty at Epsilon, explores […]
Marketing campaigns featuring athletes have become commonplace. So for a promotion tied to the kickoff of college football season, Dairy Queen highlighted team mascots instead. To tout its specially priced Chicken Strip Basket and new MVP Dip Lineup, Dairy Queen called on a trio of bird mascots for a social-first campaign running throughout September. In […]
Even with Pepsi distribution, energy drink Celsius keeps its focus on gyms and in-person events to acquire customers, Chief Brand Officer Kyle Watson says. Energy drink brand Celsius has always focused on distributing its product at gyms and fitness studios, and the brand has no plans to deviate from its target position as the energy […]