From capturing the “tailwinds” of Olympic athlete influence to reimagining throwback trends to signing off on bold ideas, CMOs this year have backed strategies that are both revitalizing their legacy brands and jumpstarting their challenger brands — all thanks to live experiences. Here, we round up perspectives and tips from six CMOs Event Marketer interviewed […]
This episode is also available in video format on www.Loyalty.TV. Welcome to the first episode of 2026 on Let’s Talk Loyalty & Loyalty TV! We’re starting the year by exploring how Cashpoints is transforming loyalty programs with instant rewards that drive engagement and growth. Ian Sutcliffe, co-creator of Cashpoints, shares the journey of building a real-time, multi-partner loyalty ecosystem from the ground up—covering instant point issuance, flexible redemption, partner-first technology, and the smart use of physical and digital touchpoints. Discover why real-time rewards are the future of loyalty, how they create moments of delight for customers, and what brands can do to innovate in 2026. A perfect […]
Over the past year, The Wise Marketer, in collaboration with the CMO Council, has published a collection of executive video interviews that together offer a revealing snapshot of modern marketing leadership. While the titles and guests vary, the conversations consistently surface the same reality: the role of the CMO has expanded well beyond brand stewardship […]
Cambridge Satchel’s Head of Marketing and Ecommerce shares how the U.K. handbag brand uses stores as a marketing tool, plus how collections with the movie ‘Wicked’ and crystal brand Swarovski boost its sales and exposure in this Q&A. Leather handbag brand Cambridge Satchel is putting the gas on its store strategy. It accelerated opening new […]
The Loyalty Newswire from The Wise Marketer From the Editor Welcome to 2026! We hope you all enjoyed some quiet time during the holidays and are refreshed and ready for this new year. We took a week off ourselves, so this week’s Newswire compiles news from the past two weeks as well as delivers some […]
Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group increases its spending power. Hi-Chew may be 50 years old, but the Japanese candy brand still has work to do to increase its brand awareness with U.S. consumers, said Joanne Hsu, Senior Brand Marketing […]
Following were the most engaging Chief Marketer stories of 2025 — from a case study in higher education marketing to a creator network launch from Lowe’s to a McKinsey growth study examining the CMO-CEO disconnect. 1. Fordham University Taps Experiential to Cut Through in Higher Ed Marketing Fordham University’s Vice President of Marketing discusses a […]
Woof Gang CEO Ricardo Azevedo shares how passionate store owners plus the web traffic of a national brand helps keep the pet groomer and retail store growing. Pet grooming business Woof Gang is growing at a decent clip; combined sales from its retail store, bakery and grooming services are on track to grow 25% year over year, said […]
Microsoft Xbox is no stranger to outside-of-the-box marketing collabs. Just this year, the company launched Xbox-branded Crocs and limited edition SpongeBob controllers, partnered with LG to bring Xbox Cloud Gaming to automobiles, and even powered an exhibition at the Louvre tying back to its Age of Empires games. To promote its latest piece of hardware, […]
Businesses that have long relied on SEO to reap leads and sales are now hustling to optimize their websites for answer engines. But AEO is not radically different from SEO, says Nikhil Lai, Principal Analyst, Performance Marketing at Forrester. “One of the most common mistakes companies make is overestimating the difference between answer engines and […]