Presenting the Marketing Attribution Atlas In many organizations, loyalty programs still live in a shadow. This shadow is called the “cost center,” and it can blind even the best of intentions. We know that loyalty programs can drive accretive value to a sponsoring organization, but winning agreement on how to measure that value is a […]
Best Buy is beefing up its retail media offerings to make better use of its 1,000 physical stores and the products within it, Lisa Valentino, President of Best Buy Ads told Chief Marketer. The retail chain hosted a showcase this week for media and advertisers touting the benefits of its retail media network Best Buy […]
At Finovate 2025, fraud-focused fintechs demo the power of AI agents, behavioral science, and graph technology to fight financial fraud A new cohort of fintech firms is determined to disrupt and eradicate financial fraud, in all its permutations. That was the message at Finovate 2025 in New York, an annual conference where innovators in a […]
Echoing across the fintech world, news broke today that Plaid will pay JPMorgan Chase for their customers’ data. “The data access agreement will continue the long relationship between the two companies, who have helped lead their industries in connecting consumers to their banking data. The agreement, which includes a pricing structure, outlines a series of […]
CRMC executive interview series continues from CRMC 2025 This is a live interview with Emily Rudin, Oracle’s VP Loyalty Product Strategy & Growth, hosted by Wise Marketer Managing Editor Bill Hanifin. The pair sat down during the most recent CRMC 2025 conference event, held in Chicago in June 2025. Emily has a mosaic of experience […]
Industry-first collaboration linking Inmar’s Digital Incentives Retailer Network with Snipp’s Financial Media Network to deliver targeted CPG offers to millions of bank customers WINSTON-SALEM, NORTH CAROLINA — September 16, 2025 — Snipp Interactive Inc. (“Snipp”), a global provider of digital marketing promotions, rebates, and loyalty solutions, announces a strategic partnership with Inmar Intelligence, a leader […]
This episode is also available in video format on www.Loyalty.TV and on our YouTube channel. Loyalty Methods was last on our show almost two years ago, in late 2023, when they described themselves as “Loyalty’s Best Kept Secret”. Right now, they are successfully powering some of the industry’s MOST engaged loyalty programs, including 7-Eleven’s 7 Rewards, MGM Resorts & Casinos, […]
Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study. Cash back is the top way shoppers want their loyalty program benefits, according to a new study from PayPal and research firm Reach3 Insights. 68% of study participants said they prefer cash back rewards because […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! Enjoy this week’s Newswire, packed with news of new loyalty partnerships and program launches. We also share some must-read articles on the impact of AI Shopping on loyalty and the impact of the new EU Data Act. We are just ten days away […]
Transformational Leader with Three Decades of Loyalty and Fintech Expertise to Drive AI-Powered Customer Engagement Across Europe LONDON, ENGLAND — September 11, 2025 — Capillary Technologies, the global leader in AI-powered loyalty solutions, today announced the appointment of Jan-Pieter (JP) Lips as President Europe. This strategic leadership addition positions Capillary at the forefront of shaping the future of loyalty […]