Updated program delivers simplified savings, greater benefits transparency, and expanded opportunities for practice growth Introduces new rewards opportunities for customer segments, including first-time APP members, growing practices, and long-standing loyal customers IRVINE, CALIFORNIA — AUGUST 11, 2026 — PRNewswire/ — Allergan Aesthetics, an AbbVie company, today announced updates to Allergan Partner Privileges® (APP), its customer […]
Ethos’ advertising budget increases 50% as it pours dollars on its celebrity influencer strategy. No one wants to think about needing, let alone buying, life insurance, said Dave Brown, Vice President of Brand and Creative at Ethos. But it’s an important thing to take care of, even if you don’t want to, according to Brown. […]
Amika launches The Protector with limited distribution for the first six weeks. The hair care brand chose its direct-to-consumer website, where 45% of customers are repeat buyers, and Ulta as its initial distribution channels. Hair care brand Amika recently launched its new color protection product line “The Protector” with the goal of long-term storytelling, said […]
Amika launches The Protector with limited distribution for the first six weeks. The hair care brand chose its direct-to-consumer website, where 45% of customers are repeat buyers, and Ulta as its initial distribution channels. Hair care brand Amika recently launched its new color protection product line “The Protector” with the goal of long-term storytelling, said […]
When Ramon Soto, Senior Vice President and Chief Marketing and Communications Officer, joined Northwell Health 12 years ago, the health company was grappling with standing out in a crowded market where most hospital advertising looked and sounded the same. As Soto notes, Northwell is “the largest health system in the Metro New York market,” with […]
How two viral stories about “creepy” loyalty data left out the part where the customer got something in return Twice in the last year, a journalist has asked a beloved consumer brand for a copy of their own loyalty data and twice, the resulting story has gone viral for the same reason: the file was […]
Click-through rate has always been a metric marketers could genuinely stand behind in a budget conversation. Opens were the softer signal, inflated for years by preview panes and now further distorted by Apple and Google’s mail privacy protections. But prospects have been trained not to click, and it’s working. A New Email Reality Somewhere in […]
In this episode, Charlie Hills interviews Timothy Lange, CRM Lead at Vinted, a brand well known and loved by listeners. Tim leads the CRM team’s messaging as the company transitions from a fashion resale platform to a multi-category marketplace and continues its expansion across Europe. His focus is on driving engagement, personalisation, and improving the […]
Ethos’ advertising budget increases 50% as it pours dollars on its celebrity influencer strategy. No one wants to think about needing, let alone buying, life insurance, said Dave Brown, Vice President of Brand and Creative at Ethos. But it’s an important thing to take care of, even if you don’t want to, Brown said. The […]
Consumers have always grumbled about their phone bills, but rising fees and higher rates are pushing more people to scrutinize the line items. As subscription creep, new fees and higher wireless rates hit household budgets, more people are rethinking expenses they once treated as non‑negotiable. That shift is what pushed TextNow, known as a free […]