As buyers turn to AI chatbots for software recommendations, marketers have a new audience to reach: the systems helping buyers research and evaluate products. “We are now talking to humans and agents. We’ve never built a playbook for that,” said Alex London, CMO at G2. A G2 report, “The Evaluation Maze,” found that 82% of […]
The Loyalty Newswire from The Wise Marketer This edition covers: Air Transat, BWH Hotels, CarParts.com, CLMP™, CruiseHQ, Dubai Access Club, ebbo, FLO, Fortune Wings Club, FTC, Golden Gate Petroleum, Hyatt, Jocko Fuel, LoungePair, Mastercard, McDonald’s, Point.me, QBF Consulting, Retail MediaX, Samsung Wallet, Spur Experiences, TBH Loyalty, Tencent, Versa Hospitality, Visa, WeChat Pay, WorldHotels, X FROM […]
Two recent loyalty announcements made the same bet: In July, Global Hotel Alliance added personalized City Unscripted city tours to GHA DISCOVERY in 15 destinations, with members saving 20% when they book through the GHA website or app. On October 1, 2026, Atmos Rewards, the combined Alaska and Hawaiian program, grew Atmos Communities from two […]
Post-purchase customer events, full-price strategy and controlled retail distribution drive Uppababy’s marketing. Word of mouth is the best marketing and the way premium baby products brand Uppababy wants its sales to grow, said Amy Alabaster, Chief Revenue Officer at the manufacturer of strollers, car seats and baby gear. That referral on the playground, which Uppababy […]
Post-purchase customer events, full-price strategy and controlled retail distribution drive Uppababy’s marketing. Word of mouth is the best marketing and the way premium baby products brand Uppababy wants its sales to grow, said Amy Alabaster, Chief Revenue Officer at the manufacturer of strollers, car seats and baby gear. That referral on the playground, which Uppababy […]
LOYALTY ACADEMY™ | CLMP™ Curriculum Relaunch Series – Part Three Loyalty becomes a strategic discipline when the entire organization is aligned around the customer relationship. Running a loyalty program well, but in isolation, isn’t enough anymore. Our refreshed curriculum makes that distinction from the onset in Course 101, which introduces you to the loyalty discipline. […]
More bots read Time magazine than humans do. That was a wake-up call to the publisher that it had to adapt its content and website for the majority of its readers, Michael Mraz, General Manager and Chief Product Officer, told attendees at Contentstack’s ContentCon conference in Chicago in October. “That raised a pretty fundamental question: […]
Chief Marketing Officers face an ongoing challenge to prove the commercial return of the capital they deploy and manage. In an operating environment defined by balance-sheet scrutiny, marketing budgets cannot rely on assumptions. Yet, as brands accelerate their adoption of generative artificial intelligence to cut production costs, many are walking into an expensive trap: confusing […]
Fiona Clifford, Member Engagement and Marketing Manager at Supercheap Auto, joins Carly Neubauer to share how the Supercheap Auto Club transformed its loyalty proposition for over 5 million active members. Recognised as Best Loyalty Program in APAC at the ORIAS 2026, the programme continues to evolve, balancing customer value with commercial performance through a simpler […]
Purina Dog Chow is celebrating 100 years as a brand with a float in the Macy’s Thanksgiving Day Parade, which is also in its 100th year. “We want to honor that milestone and celebrate dogs who make a life-changing impact,” said Brent Gleckler, Chief Marketing Officer at Nestlé Purina North America. This year’s float, the […]