Fishka, Ukraine’s largest coalition loyalty program, releases new report, “Loyalty as the New Currency,” showing that discounts are no longer the deciding factor. Trust and emotional connection have become powerful drivers of product choice, while fuel stations, supermarkets, and food service chains rank among the top categories where loyalty programs are used most actively, according […]
This episode is also available in video format on www.Loyalty.TV. In today’s episode, Ros Netto, Global Head of Rewards at Virgin Active, shares how their program motivates members through gamification, milestones, and personalized experiences. She discusses the challenges of scaling globally while creating meaningful connections that go beyond points, inspiring loyalty that truly transforms members’ wellness journeys. Hosted […]
Tree Hut’s ice skating holiday pop-up is one of the brand’s most buzzed events, generating 235,000 social media engagements. Pop-up events are essential to boost brand awareness for the personal care brand, CMO Luis Garcia said. Without its own stores, Tree Hut uses pop-up events as a way to engage with consumers in real life, […]
From the “$0 to $1B Club” to AI x crypto and infrastructure bets, top investors from Sequoia, Snowflake, and others share where they see real adoption, returns, and disruption in 2026. As AI enters 2026 with a shift from promise to proof, the pressure is on to show real adoption, real economics, and real infrastructure […]
The Science of Growth Hacking and How to Succeed in the Services Business The CMO Council / Wise Marketer Interview Series features creative and impactful people from all corners of the marketing world – Founders, C-Suite executives, and influential voices in the community. Today’s Guest is Didi Azaria, CEO Workiz, an Austin based company with […]
The Loyalty Newswire from The Wise Marketer From the Editor We took time this week to study loyalty metrics published by a host of leading brands. We share a list of assorted metrics, each of which will be useful to you in staying abreast of the market. But we also take a closer look at […]
How Virgin Active’s Loyalty Program Is Changing Lives Through Frequency and Consistency – an interview with Ros Netto, Global Head of Rewards, Virgin Active Every morning at 4 AM, a man in his early seventies stands outside a Virgin Active gym in South Africa, waiting for the doors to open. He’s survived multiple rounds of […]
This episode is also available in video format on www.Loyalty.TV. Steve Habbi , award-winning brand leader, shares how loyalty goes beyond points. Discover how utility, seamless experiences, emotional resonance, and AI-driven personalization can turn customers into lifelong fans. From HSBC and the London Stock Exchange to Formula One, learn actionable insights on building loyalty through memorable experiences. […]
Survey Finds Brand Awareness as the #1 Investment Priority for B2B Marketers SAN FRANCISCO, CALIFORNIA – December 16, 2025 — 10Fold, a leading B2B tech communications and content agency, today announced the findings of its 2026 Marketing Budget Blueprint, revealing a sharp rise in budget optimism as B2B marketers head into the new year with […]
While White Claw has become the go-to summertime beach drink, the hard seltzer brand’s latest marketing campaign aims to keep the beverage top-of-mind for holiday season partygoers. The privately-held beverage brand launched a line of holiday-themed hosting merchandise, such as dinner plates, serving plates, coasters and cloth napkins, for direct-to-consumer sales on its website […]