The Loyalty Newswire from The Wise Marketer This edition covers: Air Serbia, Albertsons Media Collective, Auriemma Group, Credit Unions, Demand Gen Report, Dental Memberships, Dragonpass, Edible Arrangements, Fanatics Markets, IFANN, Kwik Stop, Pizza Hut, Procter & Gamble, Rain, Sandals & Beaches Resorts, Seth Godin, SpaceX, TELUS, Verizon FROM THE EDITOR Big moves from major brands […]
Annual study reveals how consumers are using gift cards, loyalty rewards, social commerce and AI-powered shopping tools to maximize spending power PLEASANTON, CALIFORNIA — June 8, 2026 — Blackhawk Network (BHN), a global leader in branded payments, today released new U.S. findings from its annual global gifting research study showing how consumers are adopting defensive spending […]
Leading footwear brand unifies global affiliate marketing strategy with Awin, citing early momentum and stronger publisher engagement CHICAGO, ILLINOIS— June 18, 2026 — Awin, a global leader in affiliate marketing, has announced its selection today as the affiliate partner for leading footwear brand Clarks in the U.S market. Leveraging its data, expertise and AI-powered technology, Awin […]
One of the best customer acquisition tools for Helzberg is having efficient and organized backend systems for its product assets, Jackie Arlotti, Divisional Vice President, Ecommerce Operations and Planning at Helzberg told attendees at the Salesforce Connections Conference in Chicago in June. Helzberg’s online sales increased 25% after updating is tech stack, including using a […]
Zeta Global explores how organisations can unlock the full value of loyalty data and turn it into a powerful driver of customer growth, in conversation with Georgia Gkolfinopoulou and Chad S.White. Despite widespread recognition of loyalty programs as key engagement engines, many brands still struggle to translate data into action. Drawing on insights from a […]
Simplicity plan awards existing and new customers, signaling a novel approach to customer loyalty Verizon introduced an industry-first loyalty program for all customers with cash back in Verizon Dollars, daily surprises, and the end of device upgrade and activation fees. The new “Simplicity Plan” folds in the previous “Verizon One Plan” and layers in additional […]
New appointments span enterprise platform operations and international sales as Swivel scales to meet growing publisher demand NEW YORK — June 17, 2026 — Swivel, the agentic orchestration layer for modern ad operations, today announced the appointments of Joe Melaragno as EVP of Platform and Jonas Olsen as VP of International Sales. Melaragno joins from Samsung Ads, […]
All-inclusive resort company elevates rewards program, offering expanded benefits and member-only events & experiences, rooted in the spirit of the islands MONTEGO BAY, JAMAICA — June 15, 2026 — /PRNewswire/ — Sandals and Beaches Resorts unveiled today the introduction of its new Island Insiders Club, the next chapter of its refreshed loyalty program. Replacing the long-running Sandals Select Rewards program (established in […]
June 16, 2026 — Air Serbia presents ELEVATE – a completely new, innovative loyalty programme designed to transform the flight experience and bring a new dimension of benefits for all passengers. Created with the goal of rewarding loyalty and trust, ELEVATE brings a modern and flexible approach to travel. From now on, every purchase of an […]
At the Experiential Marketing Summit last month, Chief Marketer Associate Publisher Kaylee Hultgren sat down with Lauren Flanigan, Head of Global Brands, Refreshment Categories at Mondelez International, to discuss how her brands use experiential as a channel to support the overall marketing mix, her thoughts on event measurement, marketing a brand globally while maintaining local […]