Tractor Supply works to give consumers a personalized shopping experience, likely with an interaction from one of its employees with an assist from artificial intelligence, Chief Marketing Officer Kimberley Gardiner discussed at the CommerceNext Growth Show in June in New York City. Tractor Supply is a rural lifestyle retailer, selling agricultural, livestock, pet care, and home […]
It’s rare — and refreshing — to watch someone who cut their teeth in customer loyalty rise all the way to the CMO’s office. Kelly Mahoney did exactly that, building her career in loyalty long before stepping into the top marketing seat at Ulta Beauty. Her path ran through Accenture, Hatch Loyalty, and Eire Direct, […]
Partner Content from Great American Media For the last two decades, the prevailing playbook in media has centered on scale: Build larger entertainment ecosystems capable of serving as many viewers as possible. One of the loudest critiques is that brand has become meaningless among the largest media companies — because those companies have let business […]
Wise Marketer and Ethan Gustav, Group President of North America at Infobip, discuss how airlines can create stronger customer relationships through real-time communications As peak travel season ramps up and passenger volumes hold above pre-pandemic levels, airlines face a widening gap between what travelers expect and what most communication systems can deliver. When a gate […]
Today’s edition of Let’s Talk Loyalty and Loyalty TV discusses ITA Group’s latest loyalty research, “Quantifying Customer Loyalty’s Hidden Drivers”, featuring educational and actionable insights around the power and importance of emotional connection. Our guest is Chris Jones, Senior Vice-President for ITA Group. Based in the USA and 100% employee owned, ITA Group is a […]
The Association of National Advertisers awarded Target with the In-House Agency of the Year award at its In-House Excellence Awards in June. The ANA evaluated brands in the areas of creativity, strategy and effectiveness. In addition, brands had to share details on their culture, business impact and accomplishments in the past year. Chief Marketer caught […]
Here’s a number that should make any CEO sit up straight: 30% of Fortune 500 CEOs last under three years in the role. Almost 70% of CEOs admit they felt unprepared for the job once they got it, and poorly managed transitions erase roughly a trillion dollars in market value every year. These stats should […]
Adults have been quietly borrowing Crayola for years. Now Crayola is finally speaking to them directly. With the launch of Crayola All Grown Up, the brand is making its biggest push yet with marketing to adults, betting that creativity is as much a life skill for stressed-out professionals as it is for kids heading back […]
Organizations continue to tout the efficiencies and cost savings they’ve enjoyed after implementing AI. What they tend not to discuss, however, is how consumers feel about AI taking over aspects of the customer experience. That might be because customers are less enthusiastic about AI than businesses are. For instance, a recent Metrigy study found that […]
Marketers have spent decades studying pricing, color psychology, social proof and other elements that influence people’s buying decisions. But so far we know little about what affects the decision-making processes of AI neural networks, said Kartik Hosanagar, Faculty Co-Director of the Wharton Human-AI Research Center, at the CommerceNext Growth Show in New York City last […]