Saucony launched the global brand campaign “Run As One” earlier this year with a 360 digital campaign, activations with run clubs, retail partnerships, athlete and creator collabs, and OOH advertising in select cities. By the end of May, the brand saw a 12 percentage point lift in brand awareness among 25- to 45-year-olds and an […]
Numerous, updated and consistent images across channels goes a long way for boosting conversion, said Connor Bennett, Associate Channel Manager at Kohler Co. The kitchen and bath manufacturer sells its products on seven home furnishings and improvement marketplaces, including on The Home Depot, Lowe’s, Wayfair, Ace Hardware, Amazon, Menards and Costco. And it’s important to keep those listing pages as consistent as possible from website to website in order to maintain the quality of how its brand is presented to shoppers, Bennett said. “Being able […]
From fintech to foundational models, ex-Square and Nearside founder Thomson Nguyen wants to shape AI’s “innocent Wild West” with operator-first VC. I’d never heard someone frame their personality as as “orthogonal” to others’, let alone frame orthogonality as the unique selling point that makes a quarter-billion-dollar venture firm’s leadership structure work in lockstep, but, lo, […]
As expected, the cold plunge sent my body into shock. Venturing into one of LA Tech Week’s most-talked-about events, Rejuvenation Mansion in glossy Bel Air, I had no intention of subjecting myself to a first-time ice plunge in the midst of a networking-heavy day. But, after 15 minutes in the pop-up sauna, chatting with a […]
Here’s the Path Forward Self-service was meant to save time. It was supposed to make everyday transactions faster and simpler for customers while easing the load on organizations. Somewhere along the way, that promise broke down. Our new research, the Liferay 2025 Digital Self-Service Report, shows that many digital journeys have become so cumbersome that […]
Partner Content from Viamedia Viamedia has transformed into Viamedia.ai, a next-generation ad tech company built to solve the challenges of today’s fragmented media ecosystem. The firm has rebranded as Viamedia.ai while also introducing a fresh AI-powered platform built from the ground up to effectively manage campaigns and represent providers across traditional linear, streaming and digital […]
This episode is also available in video format on www.Loyalty.TV. It’s Paula Thomas hosting today and I’m delighted to be chatting with Nyeleti Sue-Angel Nkuna, a customer loyalty strategist with a proven record helping blue-chip global brands forge deeper connections with their customers. Nyeleti is originally from South Africa and she’s now based in Copenhagen. In today’s […]
The Loyalty Newswire from The Wise Marketer From the Editor We are approaching the giving season in the West, and yesterday was Diwali, the “Festival of Lights,” a five-day festival celebrated by Hindus, Jains, and Sikhs that symbolizes the victory of light over darkness and good over evil. Customer Loyalty is an industry that keeps […]
Cheez-It wants to keep consumers thinking and talking about its cheesy snack. And sometimes that means inserting its product into an experience they wouldn’t expect. Its latest iteration of this experiential marketing play was a nightclub pop-up in New York City. The idea is to tap into a “relevant behavior,” such as late-night cravings, of its target Gen Z market, said Cara Tragseiler, Senior […]
The 2025 DPAA Global Video Everywhere Summit, which took place Oct. 14 at New York City’s Pier Sixty, gathered approximately 1,000 marketing, media, agency, brand and ad tech executives to discuss digitization and innovation within the digital out of home space. This year’s theme, “Where Digital Meets the Real World,” inspired a variety of perspectives from media […]