The Loyalty Newswire from The Wise Marketer This edition covers: Yum! Brands, Circle K, Emirates, Wyndham Rewards, Marriott, Revolut, Miles & More, Pointspay, Converge, The5ers, Taiwan Millennium Health Foundation & 7-Eleven FROM THE EDITOR This week’s issue spotlights several ways that loyalty currency is leaving the rewards portal and showing up right at checkout. Emirates […]
Quest Apartment Hotels has partnered with Antavo to power the next evolution of Quest Advantage, strengthening guest loyalty through greater personalization, deeper recognition and more meaningful relationships with guests. As Australasia’s largest apartment hotel brand and part of The Ascott Limited, Quest Apartment Hotels continues to invest in digital innovation that enhances the guest experience while creating […]
Creators are a buzzword in retail marketing right now. Most retailers know that content creators need to be a pillar of their marketing strategy. Many merchants are clamoring to invest in the technology and partners that can best propel their brand forward to stand out, be authentic and cut through the noise. Jack Gray, CEO […]
Consumers are using AI for gift ideas and product recommendations, while familiar brands, and strong spending intent will shape the holiday season NEW YORK — AUGUST 5, 2026 — (GLOBE NEWSWIRE) — Optimove Insights today released its Holiday Shopping Report 2026, finding that AI is now a meaningful part of the holiday shopping journey, with […]
From scale to significance, everything you need to know about the Australian loyalty market Wiser Perspectives brings you interviews with executives who are influencing growth and change in digital and customer loyalty marketing. This is the final part of a three-part discussion with Adam Posner, CEO and founder of The Point of Loyalty, hosted by […]
In this episode, we bring Audience Rewards President Katie Dalton to center stage. Katie leads the ongoing development and operation of Audience Rewards, while also serving as Co-Founder of The Broadway Women’s Alliance. Audience Rewards is the only loyalty programme dedicated to Broadway and has continued to evolve into a best-in-class audience engagement platform. Founded […]
Survey of 2,000 U.S. travelers finds loyalty participation remains strong, with consumers increasingly defining program success by how easily programs deliver meaningful value NEW ORLEANS, LOUISIANA—JULY 15, 2026 — New research from iSeatz, the veteran travel technology company with 27 years of experience powering booking and loyalty experiences for leading travel brands, tells a compelling […]
Shoe brand Clarks is bolstering its marketing efforts with more influencers to increase brand awareness and generate more digital content, said Mario Protano, Director of Performance Marketing. In Q2, the U.S. arm of the Clarks brand switched its affiliate marketing provider to Awin, which is the same vendor that its U.K. team has used for […]