New data finds that 50% of brands are looking to operate pop-up shops for three days or less, with many brands looking to use the physical space as a marketing campaign. Pre-holiday buzz and the fashion calendar make September the most sought-after month. Pop-up stores can drive a lot of value for a brand from […]
For B2B marketers, the challenge may no longer be convincing the organization that creativity matters. It’s proving what that creativity does for the business. Nearly all respondents to a new Association of National Advertisers (ANA) survey — 98% — said creativity is extremely or very important to B2B advertising and marketing communications. But fewer than […]
B2B marketers need to feel empathy for the customer’s pain points and spend less time talking about product features, says former CMO, now President Armin Molavi in this Q&A. Business-to-business marketing needs to apply the same customer focus and customer empathy that direct-to-consumer marketers employ, said Armin Molavi. That’s what he’s trying to accomplish at […]
Effective incentive design follows a clear set of seven principles Most incentive programmes fail in the same way. They are logically sound, well-funded and clearly structured, yet behaviour does not follow. The issue is not intent but lies in the execution against how salespeople actually work, think and respond. The data shows a clear disconnect […]
What happens when a loyalty programme becomes deeply connected to the brand customers already love? In this episode we are joined by Pascale McBain, Head of Digital Customer Experience at Baker’s Delight, to explore how Dough Getters is strengthening customer relationships across more than 500 bakeries in Australia. Pascal shares how Baker’s Delight uses loyalty […]
As retailers chase direct-to-consumer sales, Topo stays loyal to specialty retail, even four years after Designer Brands acquisition. Topo Athletic’s newest shoe launch sold out within an hour online. This shoe drop was the exclamation point on the shoe brand’s most coordinated marketing effort to date for its new Pro Series line, said Christina Enochs, […]
Customer Engagement in Central Asia Enters the Era of Digital Personalization Central Asia’s economy is growing as businesses adopt new technologies and change how they engage with customers. The population is strongly influenced by a growing, digitally oriented market, largely built by young people. For the first time, we have a market overview of key […]
The Loyalty Newswire from The Wise Marketer This edition covers: Accenture, Ace Hardware, American Express, Bread, CLMP™, ebbo, Kohl’s, Kyros Insights, Leal Hub, NFL, Pay.com.au, QSR Fraud, SM Hotels, Sun Country Airlines, Target, Warby Parker, West Virginia University FROM THE EDITOR American Express and Bread expand a payment partnership with the NFL, while Australia’s Pay.com.au […]
NEW YORK, NEW YORK — September 1, 2026 — Rove, the rewards platform that helps travelers earn miles through travel bookings and everyday purchases, today announced Copa Airlines ConnectMiles as its newest transfer partner. Rove members can now convert Rove Miles into ConnectMiles at a 1:1 ratio, unlocking additional award travel options throughout North America, Central […]
How to win primary bank status Wiser Perspectives is a series hosted by The Wise Marketer that brings you interviews with executives who are influencing growth and change in digital and customer loyalty marketing. Today’s guest is Campbell Shaw, VP of Commercial, Financial Services at Valuedynamx. A few months back, Cam and Bill connected to […]