New support for Model Context Protocol enables AI agents and orchestration layers to reach Knak directly, generating launch-ready campaign assets LAS VEGAS, NEVADA – APRIL 20, 2026 – PRNewswire/ — Knak, the marketing production platform for enterprise teams, announces support for the Model Context Protocol (MCP), giving marketers access to marketing assets and campaigns within […]
New Research from Alchemer and Global Hotel Alliance reveal the key strengths and weaknesses of guest loyalty programs on travel loyalty Two new research reports highlight evolving travel priorities and the continuous rising relevance of loyalty programs for travelers. We reviewed these fresh research reports: Global research from Global Hotel Alliance (GHA), supported by independent agency […]
Ahead of the 2026 POSSIBLE conference, Chief Marketer connected with Christian Muche, Global President and Co-founder of the annual event, which gathers thousands of brands, agencies, media, tech and creatives to Miami each April. In the conversation below, Muche discusses the event’s origins and audience, what’s new to the conference this year, business opportunities for […]
Canada shoppers now have a new way to save, offering exclusive perks, birthday surprises, and more value when they shop CHICAGO, ILLINOIS – APRIL 15, 2026 – Awin , the global leader in affiliate marketing, today unveiled its most significant investment to date in the North American market. The company’s strategic expansion empowers leading U.S. brands […]
This Best of the Back Catalogue episode revisits the story of an award-winning UK loyalty programme from British Gas, created to drive real customer appreciation in a highly regulated and competitive market. Featuring insights from Charlie Hills from Mando and Cathryn (Lewis) Lodwidge, Former Head of Customer Marketing at British Gas we explore how British […]
Closing persistent gaps in loyalty programs can unlock more value for Retailers More than 80% of the top 100 US retailers now operate some form of Retail Media Network (RMN), with notable brands reporting strong results. Amazon launched the first RMN in 2012 and now reports an estimated $60 billion in revenue from this source. […]
Batteries Plus is looking to TV ads for a boost in brand awareness, and some bang for its marketing buck, said Chris McGee, Vice President of Marketing, at the retail chain. “We see TV still — while yes, it gets a bad rap — it’s still from a pure reach perspective, is the most cost-effective […]
The Loyalty Newswire from The Wise Marketer From the Editor Total relationship banking, a concept where financial institutions reward retail customers for their overall relationship, not just credit card spend, is making a comeback. This week we highlight the launch of PNC TotalRewards and next month Bank of America is set to launch BofA Rewards. […]
Canada shoppers now have a new way to save, offering exclusive perks, birthday surprises, and more value when they shop TORONTO, ONTARIO – March 26, 2026 – Skip, Canada’s homegrown delivery network, is excited to announce a new partnership with the Toronto Blue Jays. Coming off last year’s surge of excitement during the World Series run, […]
87% of travellers prefer hotels with a global loyalty programme Generosity continues to be the most valued programme attribute 71% value a loyalty programme’s partner benefits outside of its core business Simplicity of DISCOVERY Dollars recognised as outstanding among reward options 80% of surveyed t__ravellers globally prioritise purpose-driven journeys DUBAI, UAE – April 17, 2026 – Latest […]