A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority in 2026 — a notable shift from last year, when CX didn’t even crack the top five priorities in the same survey. According to Mike Proulx, VP and Research Director at Forrester, the finding […]
CHICAGO, ILLINOIS, — NOVEMBER 4, 2025 — United Airlines today announced a new MileagePlus® Debit Rewards Card that offers cardmembers additional ways to earn miles through spending and saving – designed to make flying the world’s largest airline* even more rewarding. As part of the launch, for a limited time, new MileagePlus® Debit Rewards cardmembers can earn […]
In this episode of Let’s Talk Loyalty & Loyalty TV we sit down with Kristoffer Windall Juhl , Managing Director and CEO of Tekla, to explore how a digitally-first, Scandinavian brand has built an unwaveringly loyal customer base. From the meticulous care put into Tekla’s products to creating immersive retail experiences, Kristoffer shares insights on brand-led growth, the power of gifting, […]
What BFCM 2025 Reveals About the Future of Retail Value The End of Discount-Driven Commerce Black Friday and Cyber Monday (BFCM) have long represented retail’s most aggressive discounting cycle. But 2025 marks an inflection point. As macroeconomic pressures reshape both consumer behavior and retail economics, the traditional BFCM playbook, deep markdowns driving volume, is proving […]
After a decade of heavy social media marketing, insole brand Vktry was ready to take its marketing to the next level with a national TV ad campaign, said Drew Arciuolo, Vice President of Marketing at Vktry (pronounced victory.) “We wanted to add credibility,” Arciuolo said. “We wanted to add brand trust and have even a little bit of a perception shift […]
New Vestcom Research Reveals the Power of In-Store Media and Practical Guidance on Maximizing Impact
New consumer research and real campaign insights reveal huge opportunities in the ‘impulse economy’ 72% of shoppers report making unplanned purchases based on in-store messaging Shoppers indicate that in-store marketing is three times more likely than digital ads to influence trying a new product Seasonal in-store campaigns have proven to deliver an average $3.00+ incremental […]
The State of Social Media Marketing 2026 report from Emplifi includes findings from a survey of more than 560 marketers on key marketing strategies, including AI, influencer marketing, UGC, and more NEW YORK, NEW YORK — NOVEMBER 05, 2025 – Emplifi, a leading social media marketing platform, today released the “The State of Social Media Marketing in […]
The International Loyalty Awards Head to the USA for the First Time – Entries Now Open for 2026 The International Loyalty Awards (ILA), the global gold standard for excellence in customer loyalty, has announced that entries are now officially open for its 17th annual celebration. For the first time, the awards ceremony will take place […]
The Loyalty Newswire from The Wise Marketer From the Editor The first snowfall of the year in the Northeastern part of the US is official. It may still say “autumn” on the calendar, but Winter is here! Don’t let the freeze slow you down in staying up with the latest news in Customer Loyalty and […]
New cruise booking platform expands loyalty benefits and rewards for Free Spirit® members SCOTTSDALE, ARIZONA, — NOVEMBER 10, 2025 /PRNewswire/ — Arrivia, the global leader in travel-based loyalty and rewards solutions, has announced a new partnership with Spirit Airlines, a leading U.S. value carrier, to power Free Spirit Cruises®, a cruise booking platform designed to deliver exclusive savings and rewards to […]