Partner content from Paytrust Every financial institution’s answer to the time-poor client has converged on the same lever: better apps. Instant transfers, mobile check deposit, robo-advice, real-time dashboards. It’s a reasonable instinct, but it’s aimed at the wrong bottleneck. Better software solves how fast money moves, not the administrative load competing for the hours a […]
The 2026 Chief Marketer Campaigns of the Year Award winners have been announced, recognizing the campaigns, teams and organizations that delivered exceptional results across strategy, creativity and execution this year. This year’s winners include Jack Morton, Wolters Kluwer, Canela Media, Bospar, AS Beauty Group and more, representing the full range of organizations setting the standard […]
New survey of AI users reveals an emerging shopper journey in which AI sits across several stages at once Artificial intelligence is rapidly becoming more than a tool for getting quick information, generating images or editing documents. For regular AI users, it is increasingly becoming part of how they discover products, compare alternatives, find deals […]
Leading global provider of purchase rewards for the world’s biggest travel, retail and financial services brands expands its international reach under new leadership LONDON, ENGLAND — SEPTEMBER 23, 2026 — (BUSINESS WIRE)–Valuedynamx, a Collinson Company and leading provider of purchase rewards, has appointed Emma Kisby as its new Chief Executive Officer to lead the business into […]
The Loyalty Newswire from The Wise Marketer This edition covers: Adobe, BMW, Capillary, CarParts.com, CITGO, CLMP™, Kroger, Kura Sushi, Leal Hub, Lidl, LIME Fresh Mexican Grill, Locafy, Northern Tool + Equipment, PLDT, Poppi, Pump & Pantry, QBF Consulting, Sends, Snipp, U.S. Bank, UnionPay, Walmart+ FROM THE EDITOR Launch season is in full swing. This week […]
X and Morgan Stanley say their Cashtags feature lets users move from posts about a stock or cryptocurrency on X to E*Trade to place a trade. At an Advertising Week New York session, the companies described the product’s reach and their measurement plans but did not say how often exposure led to a completed trade. […]
In the late 1950s, Enzo Ferrari had a name for the small British teams that kept beating him. He called them garagistes: upstarts working out of lock-ups, bolting proprietary parts together and daring to race against the grandees. Within a few seasons they were winning championships, and Formula 1 was never the same. I’ve been […]
The supplement shot brand offers internships to athletes in its NIL program, and its campaign with the former NFL star reached 20 million consumers and lifted sales of its Focus and Sleep shots. Supplement shots brand Ryde has an extra-credit bonus to its name, image and likeness program: an internship. After a 2021 Supreme Court […]
A panel of marketing leaders at Advertising Week New York argued that brands earn credibility through visible action: providing value, delivering on their promises and choosing partnerships and cultural conversations that fit. The discussion focused on how brands can stay relevant as audiences and culture shift. For Stacy Tappitt, Chief Growth and Marketing Officer at […]