New York, NY – Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced its performance advertising-focused bidding technology, Maximize Conversions, is now available for all advertisers. Previously, thousands of advertisers have used Maximize Conversions, which is an AI-powered technology that enables Taboola advertisers to drive more conversions and lower cost for campaigns. […]
London, UK – Sky Media has announced the appointment of Matt Hill as the new Director of Insight & Measurement, following a comprehensive search process. Matt will be joining from Thinkbox where he established himself as an influential industry thought leader in the insight space. Matt will start the role in February replacing Lucy Bristowe, who […]
Motorsport Network joins a growing list of brands partnering with The Trade Desk to enhance relevant advertising LONDON – Global media company Motorsport Network today announced its adoption of the open-source identity solution European Unified ID (EUID) pioneered by The Trade Desk. It joins a growing network of advertisers, publishers and brands using the industry-wide identifier to […]
A seasoned reporter covering the media industry, Claire has held senior positions at The New York Post, NBC and Business Insider. As the only global creative prize judged by the press, The Epica Awards is proud to announce that highly respected journalist Claire Atkinson – who has spent her career covering the global media business […]
Growth in Spend Despite Push for Privacy-Conscious Advertising Hampshire, UK—3rd September 2024: A new study from Juniper Research, the foremost experts in technology markets, has found that the global Ad Tech market will grow by 60% over the next five years, with Ad Tech platforms anticipated to generate $27 billion in 2024. The study identified the need […]
Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. As a CMO, I’m always focused on ways our marketers can think and act bigger, which is largely driven by a “louder and prouder” mantra I learned from a mentor early in […]
It’s another weekly episode with the senior faculty from the Loyalty Academy, Bill Hanifin and Aaron Dauphinee, who are the CEO and CMO of the The Wise Marketer, respectively. This is Wiser Loyalty on Let’s Talk Loyalty where we look at constructs from the Loyalty Academy™ curriculum designed by practitioners for practitioners and leads to individuals earning their Certified Loyalty Marketing Professional™ (CLMP™) […]
Imagine a world where prioritizing customer loyalty is even more relevant tomorrow than it is today. We see this future just ahead of us and believe that adopting the right strategic mindset will separate loyalty leaders from laggards. Brands navigating this fast-changing landscape by exploiting dynamic approaches will rise above the noise to make significant […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Bakers Delight won their award for Best Loyalty Program Launch at the 2023/2024 Awards, so I’m delighted to share this story with you today. Our guest is Lucila Braga, the Head of Digital Customer Experience for Bakers Delight, with overall […]