Sunblock brand Supergoop firmly believes that consumers should wear sunscreen every day. But naturally, summer is a top marketing moment for the brand, said Chief Marketing Officer Lauren Weinberg. Weinberg joined Supergoop in Q1 2026, after previous stints as CMO at Peloton and CMO at Square. She also held senior leadership roles at Yahoo, MTV, […]
In this Best of the Back Catalogue episode of Let’s Talk Loyalty, we revisit the story of Wiiv Rewards, Mauritius’ pioneering coalition loyalty programme launched by IBL Group. Designed to unite leading brands across grocery, pharmacy, transport and leisure, Wiiv built a community-first loyalty ecosystem that quickly gained international recognition. In 2018, the programme won […]
JULY 20, 2026 — Artificial intelligence is rapidly changing how travel clubs and loyalty programs interact with customers, but while many businesses are still experimenting with AI, Custom Travel Solutions (CTS) has already embedded it throughout its customer service operation. CTS helps travel brands drive long-term customer loyalty by creating more engaging and personalised member […]
A loyalty platform, a medical-tech client, and the RFP response that sparked a new discipline: procurement intelligence An RFP will tell you who fits the box. It won’t tell you who can change it. Here are a few thoughts on how brands should govern the choice of a partner – and what happened when we […]
The Loyalty Newswire from The Wise Marketer This edition covers: Accor, Agoda, Air Canada, CLMP™, Contentsquare, Digital Wallets, IndiGo, Jacksons Food Stores, Japan Airlines, Klaviyo, Kroger, Leal Hub, Marriott Bonvoy, Mastercard, Sandals & Beaches, Timewise, Upside, World of Hyatt FROM THE EDITOR There is news of new program announcements and partnerships among leading brands including […]
For the fourth straight year, consumers plan to decrease the amount they spend for back-to-school shopping, according to Deloitte’s 2026 Back-to-School Survey. The research firm conducted its annual survey in May, and asked 1,207 parents with at least one child attending Grades kindergarten through 12 this fall. Consumers plan to spend $557 per child for […]
From scale to significance, everything you need to know about the Australian loyalty market The Wiser Loyalty podcast seeks out the brightest minds in loyalty marketing around the globe. In this series we bring you interviews with C-level executives who are transforming strategy into measurable marketing campaigns and impacting change in the ways brands connect […]
New Partnership enables brands to drive revenue with personalized offers and discounts within the loyalty apps and programs people already use LEXINGTON, MASSACHUSETTS — JULY 16, 2026 — Cartera, the loyalty commerce platform trusted by the world’s leading airlines, banks and retailers, and Kigo, an Augeo company, have partnered to deliver more relevant, personalized retail […]
A decade ago, many CMOs focused on telling the brand story. Today, leaders like Jennifer Marino, CMO of specialty insurer MSIG USA, also shape strategy, manage reputation and steer the customer experience alongside sales and product teams. In specialty commercial insurance—coverage for complex or high risk businesses, such as construction firms, healthcare systems, manufacturers and […]
After nine seasons, the BIG3 is primetime on BET, streaming on Fubo, and headed to the public markets — and co-founder Jeff Kwatinetz says the league’s culturally driven identity is exactly what today’s advertisers are looking for. Chief Marketer: BIG3 now has a primetime deal with BET on Monday nights. How does primetime change your […]