The gift card has long been filed under gifting: a December staple, a last-minute save. New consumer research from gift card platform Tillo suggests that view misses some important nuances about how consumers view and use their gift cards. Its 2026 report, The Gift Card Opportunity, surveyed 3,081 adults across the US (2,059) and UK […]
VANCOUVER, BRITISH COLUMBIA — NOVEMBER 5, 2026 — Unbounce today announced the launch of a new AI-powered landing page builder that gives marketers three ways to create a landing page, either by prompting Unbounce AI, customizing a template or building from a blank page. In a market increasingly crowded with general-purpose AI creation tools, Unbounce […]
Max Byloff Joins Verisure CMO to Tackle AI-driven Customer Retention, Followed by a Masterclass on the Marketing Technology Stack Must-Haves for 2027 LISBON, PORTUGAL — NOVEMBER 9, 2026 — Comarch, a global leader in enterprise loyalty software and customer engagement solutions, announced that Max Byloff, CEO of Comarch Loyalty, will take the stage at Web […]
As the global loyalty management market is projected to more than double to $31 billion by 2033, Points4Purpose is rethinking how businesses drive customer acquisition, loyalty and revenue growth. Transforming point-of-sale (POS) transactions into opportunities to increase customer lifetime value (CLV), encourage repeat purchases and strengthen customer relationships. Combining payments, personalised rewards, cashback and charitable […]
New arrivia Research Finds 90% of Consumers Expect to Remain Loyal to Their Preferred Brand or Organization, Yet Only 32% Say its Rewards Program Consistently Exceeds Expectations. SCOTTSDALE, AZ — NOVEMBER 9, 2026 — U.S. businesses are preparing to increase loyalty program investment, with 86% of decision-makers expecting growth in loyalty program budgets and spending […]
Synthetic personas can help marketers get audience insights faster, according to Michael Lacorazza, CMO at U.S. Bank, but using AI-generated customer profiles in a regulated industry introduces another layer of scrutiny: what data goes into the models and who makes the decisions based on their output? U.S. Bank began experimenting with the approach in 2024 […]
With real sales growth near zero, Forrester says retention, differentiation and content will matter more than ad spend, including in answer engines. Retail marketers should plan for a lean marketing budget, limit promotions and activate their current shoppers as a blueprint for success, according to Forrester Research’s recently released “Predictions 2027: Retail” report. The research firm says real U.S. retail sales growth will be near 0% in 2027. […]
90% of CEOs identify geopolitical instability as a major threat At the same time, 67% are optimistic about further demand growth in 2027 Loyalty will be critical or very important to driving revenue growth, say 83% of CEOs 90% believe AI will fundamentally reshape hospitality and have a positive impact DUBAI, UAE — NOVEMBER 2, […]
Nancy Clark, Vice President of Loyalty Partnerships at Emirates Skywards, joins Lisa Brightwell on this episode to reveal how strategic partnerships drive member engagement, commercial growth and loyalty beyond the flight. Discover why quality matters more than quantity, how AI is transforming personalisation, and what it takes to build a partnership ecosystem that delivers real […]
The dairy cooperative details how it personalized website content for visitors based on their behavior to keep them engaged, buying and coming back. Land O’Lakes is scaling personalization — with roughly 300 different experiences — by grouping consumers into 447 affinity audiences, Steve Rude, Senior Manager of Digital Experience, told attendees at Contentstack’s ContentCon conference in Chicago […]