Fenty Beauty is jumping into marketing with agentic AI platforms, because the consumer shift is here, said Sapna Shah Parikh, Chief Digital Officer and Senior Vice President of Global Marketing at Kendo Brands Inc., the owner of Fenty Beauty Brands. “Being in this industry for so many years, you know when you’re seeing a seismic […]
While at the Experiential Marketing Summit in May, Chief Marketer spoke with Diane Hund, SVP and Chief Marketing Officer at US Foods. Hund discusses the strategic value of events as a marketing channel, the challenges of aligning all stakeholders on event goals and outcomes, the brand’s latest marketing campaigns and more. Transcript: Kaylee Hultgren: Hello […]
Hi there and welcome to Funded, where we spotlight the early-stage bets on the future of tech. This week’s issue looks at a category most fintech founders avoid: what happens after the wealth is built. Houston-based Paige has raised a $2.5 million round led by 22nd State Banking Company to help families organize their financial […]
Loyalty’s problem is no longer innovation. It is delivery. For more than a decade, the loyalty industry has produced ideas faster than it has produced results. The Gap Between Talking and Doing Walk into almost any loyalty conference and you will hear the same themes repeated: personalisation, AI, ecosystems, dynamic rewards, customer centricity, retail media […]
Tecsa, the developer of disruptive AI-native technology collapsing the time from insights to action for retailers and CPGs in ranging and promotion optimisation, operations, supply chain and retail media today announces the appointment of Jamie Clarke as President of Tecsa North America. Jamie has led commercial teams for some of the world’s largest retailers including Southeastern Grocers […]
Parafin co-founder Sahill Poddar said it took one visit to an auto body shop to know he and co-founders Vineet Goel and Ralph Furman were on the right track with their vision for an embedded financial infrastructure company, one that addresses a $2 trillion opportunity. When Parafin was in its infancy, Poddar walked into an […]
Loyalty programs are widely considered successful when they produce a 4–5x return on investment, and that benchmark is supported by recent market data. Multiple recent benchmark sources report that most programs generate positive ROI and that average returns cluster around 4.8x to 5.2x. Statista also reports that one-third of professionals say loyalty programs generate five […]
In this episode, we are delighted to interview Rory Sutherland and Dan Bennett, respectively the President Emeritus and the Senior Partner, Lead of Behavioural Science, for Ogilvy Consulting. Rory has a fascination with the vagaries of human decision making – he sees the world of advertising, marketing and loyalty as a sort of Galapagos Island for behavioural science. An accidental TikTok star […]
Credit and debit remain foundational payment tools, but a striking shift is underway: 60% of consumers now buy gift cards to use themselves, and around one in three say it helps them control their spending. Increasingly, consumers are turning to stored value such as gift cards or loyalty points to establish guardrails and manage spending […]
Agents build pipeline, create content, and run campaigns, so the marketer can set the strategy, own the results, and get back to making. Today at Connections, Salesforce gave marketers their own AI team, agents that collaborate with them to build pipeline, create content, and run campaigns. This frees marketers to be makers again — spending […]